SCW Women’s Leadership Forum at AFS SUCCEED!

Thursday, April 30, 2020

8:00am-4:30pm

Hotel Irvine
17900 Jamboree Rd
Irvine, CA 92614

www.scwfit.com/WOMEN
SCW (7.0), AFAA (7.0), NASM (0.7), ACE (0.6), AEA (7.0), ACSM (7.0), NFPT (1.4).

With Sally Edwards, MA, MBA, Ann Gilbert, Marisa Hoff, Sara Kooperman, JD, Lisa Simone Richards and Lindsay Vastola, NSCA-CPT

Fuel your fire in this innovative and inspiring full-day Female Leadership and Business Forum.  Join top entrepreneurs and experts who share and explore their vast experience in the business of fitness. Social Media advancements, Management techniques, Leadership strategies and more are examined and conquered as we climb the corporate ladder in heels.  Share, connect and network leaving restored and rejuvenated from this one-of-a-kind event.

REGISTER HERE FOR THE Forum 


Scheduled Sessions

8:30am-9:00am
OPENING & GREETING
with Sara Kooperman, JD

Join us for the introduction to this impactful day! Get to know fellow participants and learn what this event will be about. Take part in a community & bonding game that will provide insight into Forum attendees and encourage all to share stories making this a personal and meaningful experience!


9:00am-9:50am
THE PATHWAYS TO FITNESS LEADERSHIP
with Lindsay Vastola, NSCA- CPT: Founder – Vast Potential
The fitness industry offers limitless opportunities for personal and professional success. The challenge at all stages of your career, can be determining which career pathway is best for you while developing necessary skills and knowledge to achieve a rewarding and sustainable career in fitness. Join this discussion on career opportunities, earning and impact potential, and the realities of succeeding in the fitness industry, including available career opportunities and how to determine which may be most ideal for you (e.g. business ownership, management, specializations, education, etc.); common blind spots and misconceptions that hinder the success of fitness professionals; and professional best practices and priorities in career development that will strengthen your potential for success.
Lindsay Vastola Bio +


10:00am-10:50am
LEARN TO USE YOUR SUPERPOWERS
Sally Edwards, MA, MBA: Creator of Heart Zones

Superpower: 3 Ways, 3 Principles, 3 Whys of Using Your Superpowers — This presentation is about accessing one’s experiences and knowledgeable to become more powerful and to connect with one’s Superpowers. If we want more leadership roles in the club business which I’d like to see transpire, join us to learn some ways to accomplish this goal.
Sally Edwards Bio +


11:00am-11:50am
STOP CHASING CLIENTS – GET THEM TO CHASE YOU

with Lisa Simone Richards: Publicist for Fitness Business Owners – www.lisasimonerichards.com

How do fitness professionals stand out and magnetically attract their ideal client in a highly saturated industry packed with millions of other fitpros? Most likely your audience wants to learn how to easily fill their programs and build a waitlist of clients without spending big bucks on marketing and advertising. In this transformational session, your attendees will learn how to create awareness by leveraging the audience of others, build buzz for their brand by being talked about everywhere, and establish credibility, getting endorsed by experts, media, and other influencers. Don’t be just another fitness brand, be THE fitness brand.
Lisa Simone Richards Bio +


12:00pm-12:50pm: BRING YOUR OWN LUNCH – Focus Groups


1:00pm-1:50pm
GET SEEN ON SOCIAL – HOW TO STAND OUT IN A CROWDED SOCIAL WORLD

with Marisa Hoff: Director of Operations – Stevenson Consulting

The social media world is massive, providing a great medium to grow brands and businesses. However, with so many different social media channels, and so many users, it can be challenging to get the reach for which you are looking. Is this interactive session, learn how to craft unique content that gets noticed, while exploring tactics for encouraging maximum engagement and discussing overall best practices for different social media platforms. Attendees will leave with an action plan full of tangible tips and tools that they can implement immediately.
Marisa Hoff Bio +


2:00pm-2:50pm
STRATEGIES FOR SUCCESS AS A BUSINESS OWNER

with Ann Gilbert: Franchise Owner/Operator – Shapes Fitness for Women

Accelerate the speed by which you move from working in the business to owning the business. Generate a consistent flow of leads by adhering to an easy to follow system. Study proven strategies that will allow you to work smarter not harder from day one. Let a voice of experience be your guide to the key to success but it can be the increased revenue, member engagement and long lasting retention.
Ann Gilbert Bio +


3:00pm-3:50pm
TRENDS IN FITNESS PROGRAMMING

with Sara Kooperman, JD: CEO – SCW Fitness Education and WATERinMOTION®

This entertaining presentation examines the fitness fads, exercise trends, as well as common threads in society that will drive our health and wellness businesses to success in the year to come. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation, experimentation and systematization of exercise execution, and review the predictions from IHRSA, ACSM, SHAPE Magazine and a variety of International Sources. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.

Sara Kooperman Bio +


4:00pm-4:30pm: CLOSING PANEL


Register for the Women’s Leadership Forum

Reg. $99 NOW 50% OFF! Only $49.50
Schedule:

8:00am: Check-in

8:30am-9:00am: OPENING & GREETING with Sara Kooperman, JD

9:00am-9:50am: THE PATHWAYS TO FITNESS LEADERSHIP with Lindsay Vastola, NSCA- CPT

10:00am-10:50am: LEARN TO USE YOUR SUPERPOWERS with Sally Edwards, MA, MBA

11:00am-11:50am: STOP CHASING CLIENTS – GET THEM TO CHASE YOU with Lisa Simone Richards

12:00-12:50pm: BRING YOUR OWN LUNCH

1:00pm-1:50pm: GET SEEN ON SOCIAL – HOW TO STAND OUT IN A CROWDED SOCIAL WORLD with Marisa Hoff

2:00pm-2:50pm: STRATEGIES FOR SUCCESS AS A BUSINESS OWNER with Ann Gilbert

3:00pm-3:50pm: TRENDS IN FITNESS PROGRAMMING with Sara Kooperman, JD

4:00pm-4:30pm: Closing panel

REGISTER HERE FOR THE Forum 

SCW Fitness Education has been in business for 34 years, and we are the largest provider of US continuing education conferences for fitness instructors with 9 regional shows (MANIAs) each year. We reach over 10,000 fitness professionals in face-to-face contact, and another 200,000+ in virtual reaches. During MANIA®, we have 17 sessions running per hour on all different aspects of the fitness/wellness industry (Functional Training, Cycling, Mind/Body, Dance, Nutrition, Recovery, etc.). SCW is unparalleled in its provision of certifications, continuing education courses and conventions to fitness professionals in multiple disciplines both live and online.
Learn more about SCW Fitness here.


Join us for the SCW Health & Fitness Business Summits hosting 50 seminars led by 30+ elite fitness experts held at the MANIA® Conventions in DC, San Francisco, Orlando, Atlanta, Dallas, Philadelphia, Chicago and Boston. 3-days of laser-focused fitness business sessions exclusively dedicated to marketing, technology, trends, sales, retention, social media, products, programming, finance and leadership.  Intimate and affordable at only $199. Learn more about the Health & Fitness Business Summit here.


WATERinMOTION® sets the standard for water fitness programming, revitalizing the face of aquatic exercise. To keep the member experience fresh, WATERinMOTION® provides new choreography, new music and new marketing every three months to inspire this growing fitness community.

  • WATERinMOTION® is a licensed aqua exercise program featuring:
  • Comprehensive online certifications with an optional 8-hour live training
  • Innovative choreography videos featuring top industry professionals
  • Companion educational video lectures (each 14-20 minutes in length, similar to TED talks formatting)
  • 55 minutes of energizing and customized music
  • Extensive choreography booklets, flash cards and quick guides
  • A short educational exam guaranteeing a safe, effective and creative class EVERY class

Learn more about WATERinMOTION® here.


JOIN WIFA TODAY & SAVE 15%
The Women in Fitness Association is the global non for profit association bringing together women in the fitness industry. Our remarkable resources, reliable support and commitment to go above and beyond are unparalleled and keep our community growing every day.

Testimonials

Thank you so much for the amazing conference yesterday. I really enjoyed my time, made great connections, and learn so much. I look forward to growing in this industry and learning from such an amazing group of women!

—Carrie Karkoska
Fitness Director
Moore’s Mill Club

This is my second year attending this Forum and each time I have left inspired and motivated! Please keep having them! I love the presenters and I love how personable each of them are. I am so glad to receive all of this valuable information. Thanks you so much!!

—Atlanta MANIA® Attendee

The presenters were simply fabulous. The content was applicable, the sessions were all engaging, and the food was delicious! Thank you for this amazing opportunity. What a great day!

—Atlanta MANIA® Attendee

Testimonial: Sandy

Testimonial: Linda