FITNESS BUSINESS SUMMIT
FOR OWNERS, DIRECTORS & MANAGERS
Together, the SCW MANIA® Conferences and the SCW Health & Fitness Business Summit inspire fitness industry Owners, Managers, Directors reaching deep into Independent Health Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Franchises, Universities, and Hospital Wellness Centers.
Friday, August 5: Business Sessions
Friday, August 5: 7:30am-8:45am (Session 1)
- = Indicates session is being Recorded
FR1I: LEAD GENERATION BOOTCAMP FOR PERSONAL TRAINERS Marisa Hoff, MEd
Personal training is not just about building healthy bodies, it is also about building a strong business. To grow a fitness business, you need to find and recruit a steady stream of clients. However, most don’t know where to start. The good news is leads are out there, you’ve just got to know where to look, and how to attract them. In this session, learn cost-effective lead generation strategies to grow a personal training business.
Friday, 9:45am-11:00am (Session 2)
FR2I: 6 FIGURE SMALL GROUP Rick Mayo
What if you could double your income with one simple adjustment to your personal training sessions? Well, you most certainly can! Rick and his team at Alloy were pioneers in creating small group personal training. Rick will teach you how and why you might want to change your business model. Friday, 11:15am-12:30pm (Session 3)
FR3I: BUILDING YOUR WELLNESS BRAND Kimberly Spreen-Glick
Expand your role from ‘fitness pro’ to ‘online wellness leader’. We’ll discuss 4 elements that build a solid brand, 3 stages of audience growth, and 3 people who could stop you from succeeding if you let them. Come discover how you can make a great living doing what you love! Friday, 1:30pm-2:45pm (Session 4)
Lunchtime Session 2: If you choose this session, your lunch & expo break will be 12:30-1:30PM.
FR4I: SOLUTION BASED SALES Chris Stevenson, CSCS
Not many people get into the health and fitness industry because they want to sell things. Sales can be a real challenge for a fitness professional. With a simple flip of your mindset, sales can be easy. Leave with tangible tips and tools to make the sales process a great experience for both the customer and the salesperson. Friday, 3:00pm-4:15pm (Session 5)
FR5I: PUMP UP YOUR PRODUCTIVITY Marisa Hoff, MEd
Running your own business can be challenging. Most small business owners struggle with finding the time to get everything done. After all, we must do everything the “big guys” do, but with limited resources and more demands. To be successful and healthy, we need to master the art of time management and productivity. In this session, discover tangible tips and tools to make the most out of your time so you can focus on what matters most, growing your fitness business! Friday, 4:45pm-6:00pm (Session 6)
FR6H: LIFELONG LESSONS IN LEADERSHIP Chris Stevenson
Leadership is not about making people do things that they don’t want to do; it’s about giving them the inspiration and tools to do things that they never thought they could. In this engaging session, learn the keys to effective leadership and receive tips and tools to implement immediately.
FR6I: THE FUTURE OF GROUP EX & PT PANEL Sara Kooperman, JD, Rick Mayo, Manuel Velazquez & Diva Richards
The landscape of group fitness & personal training has been forever changed by the current world health crisis. Join these top MANIA® presenters as they guide you through what lies ahead for group fitness & your personal training clients. Take away invaluable, effective solutions to pressing questions to set yourself up for success moving forward in the new normal for fitness. Group participation is encouraged, so please bring questions with you.
Saturday, August 6: Business Sessions
Saturday, August 6: 7:30am-8:45am (Session 1)
- = Indicates session is being Recorded
SA1H: TEAM LEADERSHIP – IDENTIFYING TEAM STRENGTHS Kurt Gillon
Leadership in any organization is crucial to the success and/or failure of your fitness team. Recognizing and identifying each team member’s strengths and weaknesses along with organizational leadership and management roles will better determine your position for positive results.
SA1I: SMALL GROUP TRAINING PROFITS & PROGRAMS Chris Stevenson
Small-Group Training is rapidly growing, and for good reason. From a client’s standpoint, it is fun, interactive, results-driven, and cost-effective. From a personal trainer’s standpoint, it is a great way to leverage time, increase income and ultimately help more people. In this interactive session, learn how to create, market, sell and execute dynamic small group training that keeps clients coming back for more. Explore tangible tips and tools that are easily implemented for massive impact on your small group training. Saturday, 9:45am-11:00am (Session 2 – Keynote Address)
SA2A: EXERCISE IS MEDICINE Dr. Edward Laskowski, MD
If there was a medicine that contained all of the physical and psychological benefits of exercise, it would be the most effective and best-selling medicine in history. This lecture delves in-depth into the voluminous evidence-based reasons why exercise is such a powerful, yet largely not prescribed, medicine.
Saturday, 11:15am-12:30pm (Session 3)
SA3I: SOCIAL MEDIA & BRANDING FOR FIT PROS Diva Richards
This course discusses curation vs. creation, connecting with your ideal audience, personal and professional branding, and finding the best social media platforms for business and brand & understanding your social media metrics. The goal is to give attendees concrete steps to improve their social media presence and use it as a tool to increase their memberships and revenue. Saturday, 12:45pm-2:00pm (Session 4)
Lunchtime Session 1: If you choose this session, your lunch & expo break will be 2:00-3:00PM.
SA4H: PERFECT PRACTICE MAKES PERFECT Dr. Edward Laskowski, MD
It’s not practice that makes perfect… it’s perfect practice. Movement patterns have been identified that predispose to musculoskeletal injury. This lecture discusses the role of movement analysis in detecting and correcting movement flaws to help protect people from injury during sports and exercise activities.
Saturday, 1:30pm-2:45pm (Session 4)
Lunchtime Session 2: If you choose this session, your lunch & expo break will be 12:30-1:30PM.
SA4I: INEXPENSIVE MARKETING FOR GROWTH & PROFITABILITY Sara Kooperman, JD
Examine how to market effectively, efficiently while remaining cost effective. Explore branding your business through various media driving it to success. Uncover your unique market position, develop popups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million dollar enterprise. Leave with plenty of FREE advice and resources. Saturday, 3:00pm-4:15pm (Session 5)
SA5I: BUSINESS BLUEPRINT FOR 2022 Dane Robinson
Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing, and marketing, design a business blueprint to keep your current clients engaged and attract new clients by the end of this DWY (done with you) workshop. Saturday, 4:45pm-6:00pm (Session 6)
SA6I: 5 STAR MANAGEMENT Kimberly Spreen-Glick
How do you attract and retain the best talent to ensure you can offer the best programming and experience for your members? By becoming the manager you always wanted to have…the manager your team deserves. Join Kimberly, senior director of group fitness at Life Time for over a decade, & talk about what it means to be a 5 Star Manager. Sunday, August 7: Business Sessions
Sunday, August 7: 7:30am-8:45am (Session 1)
- = Indicates session is being Recorded
SU1I: CREATING THE SPA EXPERIENCE Manuel Velazquez
Now more than ever our clients are looking to be pampered and well taken care of. Discover techniques that create a spa-like experience for your members guaranteed to increase your group ex attendance and your PT clientele. Whether training live or virtually, special techniques and exercises will enhance your client’s love of fitness and loyalty to you. Learn 10 different approaches to various exercises guaranteed to turn your clients into loyal and lasting members. Sunday, 9:00am-10:15am (Session 2)
SU2H: THE EVOLUTION OF PERSONAL TRAINING Joel Capra
Create a winning atmosphere and culture that everyone in your city will want to be a part of and make the most return for your time and investment. Join Joel, the owner of two successful gyms & learn five ways to attract high-end clientele and give them an experience that will keep them coming back.
SU2I: FROM LIKES TO REVENUE Jessica Maurer
So, just how do you convert social media likes and follows into purchases and revenue? Find out the systematic process you need to create to ensure you are utilizing your social media presence effectively and efficiently. Stop chasing likes and start chasing conversions. Sunday, 10:45am-12:00pm (Session 3)
SU3I: ENGAGING MEMBERS: BEHAVIOR MODIFICATION PRINCIPLES Kurt Gillon
Join Kurt in a discussion on the principles of behavior modification. Apply these principles to empower your team in helping members set and reach their goals for positive results and retain them as members. Sunday, 12:15pm-1:30pm (Session 4)
SU4I: 25 WAYS TO REPURPOSE YOUR CONTENT Jessica Maurer
Are you struggling to create new social media posts, blogs, training plans, offerings, or programs? Understand how to repurpose your already created content to craft new and exciting enticements for your business and marketing strategy. Learn what tools and technology you will need for quick transitions and a simple method to help you store & reuse all future content. 
“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter
“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Blair McHaney
CEO, MXM and Owner of Worx Health Clubs
SCW, IHRSA & Club Industry Presenter
“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”
Chris Stevenson
IHRSA, Club Industry & AB Show Presenter
