business summit
FOR OWNERS, DIRECTORS & MANAGERS
If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 16 Business Sessions, 20 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Sara Kooperman, JD
CEO, SCW Fitness Education
Bob Esquerre
MA, NSCA-CPT
Brandi Clark,
Standout Fit-Pro
Dane
Robinson
Kimberly
Spreen-Glick
Friday – July 21, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of our profession while focusing on your passion and making money. Explore 2023 strategies for financial success and security.
Session 2
9:00AM-10:15AM
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.
Session 3
11:00AM-12:15PM
How do you attract and retain the best talent to ensure you can offer top notch programming and experience for your members? Become the manager your team deserves. Join Kimberly, senior director of group fitness at Life Time for over a decade & talk about what it means to be a 5 Star Manager.
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Fitness Professionals struggle when it comes to negotiating their worth and services. In this session learn how to flex your negotiation muscles to meet your financial needs and enhance your quality of life. Learn the three most important words in fitness while supporting your life goals.
Session 5
2:45PM-4:00PM
Did you know that 72% of people who stop using your club are new members? It’s important to engage these clients within the first 90 days of integrating them into our facilities. In this entertaining and educational session, take a close look at staffing needs, client engagement, marketing options, financial incentives, leadership strategies, and tracking metrics that will all lead to greater retention. Leave with innovative, inexpensive and effective techniques to grow your Club, Personal Training and Group Ex business.
Session 6
4:30PM-5:45PM
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.
Saturday – July 22, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
You’ve heard the statement that keeping a client is less expensive than trying to market and attract a new one. In this session, learn tips and tricks for making your services so valuable, your clients won’t have any desire to leave. In this engaging and enlightening session, explore ideas you can implement immediately to raise the loyalty of your clients and keep your business profitable.
Want more? Check out the Online Marketing and Sales Cert HERE.
Session 2 – Keynote Address
9:15AM-10:30AM
When it comes to repetitive stress and chronic pain, group fitness instructors and personal trainers aren’t positioned to be the first line of defense for those seeking help. This lecture will explain why the current ‘reactive’ healthcare system does not focus on preventative programs, and why the push for group exercise and personal trainer intervention is paramount to changing the system.
Session 3
11:00AM-12:15PM
Ready to transition from employee to independent business owner? As a 20-year trainer and 10-year business owner, Detric knows what it takes to transform yourself from solo flier to company leader. Learn practical tips for developing your products, team, marketing, and more!
Session 4: Lunchtime Session 2
1:15PM-2:30PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.
Session 5
2:45PM-4:00PM
Corporations have added health and wellness benefits for their employees. Learn how to contact corporate clients, make the pitch, and stay on as an instructor. Gain knowledge on common modifications needed for an office setting, what to expect from the corporate student, how to maintain the student/teacher relationship overtime, and how to teach to the new virtual employee workplace.
Session 6
4:30PM-5:45PM
Join Bob, “The Green Thumb” at making money, as he reviews 15 of the 22 DNA components that will help you establish, strengthen, and grow your fitness business. By using “Real Life” Case Studies, review cost-effective and results-driven strategies that will increase your income and reinforce the value of your business.
Sunday – July 23, 2023
Session 1
7:30AM-8:45AM
- = Indicates session is being Recorded
The level of sustainable results, success, and revenue you receive from your clients is directly related to how much time, effort, knowledge, and care you invest in those clients. We all want the status, revenue, and success of the top trainers. It’s time to make that your reality.
Session 2
9:00AM-10:15AM
The landscape of health club chains, independent clubs, boutiques and not-for-profits has been forever changed. Join these top industry leaders as they guide you through what lies ahead. Take away invaluable, effective solutions to pressing issues to set yourself up and apart for success moving forward in the new normal for fitness. Group participation is encouraged, so please come with plenty of questions for this interactive and illuminating session.
Session 3
10:45AM-12:00PM
Learn the secrets of a successful sales mindset, and the top mistakes stopping fitness businesses from reaching their full potential. Develop your brand and marketing to stand out from the competition and speak to your ideal clients. Walk away with a clear strategy to jump-start your sales!
Session 4
12:15PM-1:30PM
Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing, and marketing, design a business blueprint to keep your current clients engaged and attract new clients by the end of this DWY (done with you) workshop.
Want more? Check out the Online Marketing & Sales Cert HERE.
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