SAVE $100 – Use Code: OLYMPICS Until 8/11

July 19-21, 2024 • Grand Hyatt Atlanta Buckhead

SAVE $100 – Use Code: OLYMPICS Until 8/11

July 19-21, 2024 • Grand Hyatt Atlanta Buckhead

40+ HOURS OF BUSINESS MENTORING

Featured at Atlanta MANIA®, July 19-21, the SCW Business Summit is FREE for all MANIA® Attendees.  You can attend the SCW Business Summit exclusively or integrate it with your full MANIA® attendance for the same low price. Learn from club owners, boutique studio managers, and experts in:

  • Retention
  • Technology
  • Finances
  • Management
  • Programming
  • Social Media
  • Marketing
  • Trends
  • Sales

BUSINESS SUMMIT MENTORS & PRESENTERS

Sara Kooperman, JD
Greg Johnson. MS
Sohailla Digsby, RDN, LD
Erica Day
Dane Robinson
Brandi Clark
Michael Hughes
Miriam Ball
Ruston Webb, MS
Kylie Ross, MS, MBA
Dr. Jennifer Landa, MD
Elizabeth Mooney
Abbie Appel
Christine Conti, MEd
Craig Bongelli
Andrea Metcalf
Gail Bannister-Munn
Irene McCormick
Mark Harrington
Jared Williams
Keli Roberts
Douglas Sheppard
Ann Gilbert
Dr. Dan Ritchie
Paul Christopher, CSCS
Reena Vokoun, MS
Sheldon McBee
Tricia Madden
Jon Baraglia
Christine Conti, MEd
Chris Stevenson, CSCS
Marissa Hoff, MEd
REGISTER HERE

BUSINESS SUMMIT SESSIONS
FRIDAY, JULY 19

  • = Indicates session is being Recorded

Session 1: 7:30am-8:45am

FR1H: Build the Financial Future of Your Dreams (NEW) - Kylie Ross, MS

Learn how to pay yourself what you deserve, plan for your future, and earn the rewards of your efforts. Whether a Personal Trainer or Club Owner, gain insights on making successful strategic business decisions: home office deductions, 50+ small business tax write offs, while writing & evaluating a successful business plan.

Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media, driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources. 

Session 2: 9:00am-10:15am

FR2H: Start & Grow Your Business (NEW) - Sara Kooperman, JD, Ruston Webb, MS, Miriam Ball, Brandi Clark & Elizabeth Mooney

Explore your options for guaranteed financial and personal success as a Personal Trainer and/or Business Owner. Painlessly grow your business attracting new clients and retaining valuable customers. Expansion and retention are key. Examine affordable marketing automations (social media, emails, text messages), surveys & feedback, loyalty rewards and simple payment processing to grow your client base and revenue. All necessary and extremely affordable.

Want more? Check out the Online Marketing and Sales for PT Cert HERE.

Join fitness industry icon Mark Harrington Jr, President of Healthworks Fitness, GymIt and Republic Fitness for a fireside chat. Mark has been instrumental in the company’s growth, which today includes more than 25,000 members and 500 plus employees. Dedicated to innovation, team development, and holistic well-being, Mark explores how to grow your team, enhance your member experience and effectively use data. Come with plenty of questions to grow your business and expand your influence with this generous leader in fitness and wellness.  

Session 3: 11:00am-12:15Pm

FR3H: Find Your Next 50 Leads (NEW) - Brandi Clark

Forgetting to follow up with people results in thousands of dollars left on the table. Generating, organizing, and following up with new leads is often neglected simply because there is no organization or process that feels easy and simple. Learn how to simplify and organize the process, so you never leave another prospective client behind.

Join Jared and learn how to successfully build your member base by defining key goals and short and long-term targets. Review how to balance your plan of execution and understand the potential ROI when you accomplish these principles.

Session 4 - LUNCHTIME SESSION 2: 1:15pm-2:30pm

If you choose this session, your lunch & expo break will be 12:15-1:15PM

FR4H: FIT FOR BUSINESS: Leading for Maximum Performance (NEW) - Sara Kooperman, JD

Being a leader seems glamorous. We all think it gives us freedom, extra income and power. In reality, leadership and management are draining, exhausting, and often leave you wanting to pull the covers over your head. Discover how to lead for maximum performance using simple tricks to provide you the success you deserve, the time you so desperately need and the fulfillment that makes your career worth pursuing!

Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.

Session 5: 2:45PM-4:00PM

FR5H: Effective GX & PT Sales Strategies Panel - Sara Kooperman, JD, Brandi Clark, Dane Robinson & Michael Hughes

The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.

Want more? Check out the Online Marketing and Sales for PT Cert HERE.

Long-term clients are essential to a successful fitness business. They are the best source of new business through referrals. Studies show that acquiring a new client can cost five times more than retaining an existing one. In this session, learn best practices to engage training clients for increased retention, referrals, and revenue.

Session 6: 4:30PM-5:45PM

FR6H: Personal Training: A Lifelong Career (NEW) - Michael Hughes

Personal Training has been stereotyped and stigmatized as a “hobby job” where burnout rates are HIGH and the chances of turning fitness into a career are low. Michael Hughes breaks down the 7 skills every trainer needs to know to create a long-term sustainable career in the fitness industry.

Want more? Check out the Online Multi-Dimensional Movement Coach Mentorship HERE.

Whether you are looking to launch a video-on-demand or live stream service—or a hybrid of the two—this workshop will help you establish your business goals and launch the perfect virtual solution. Leave with technical solutions, programming strategies, staffing requirements, budgeting, and marketing ideas for either starting or revamping your virtual experiences.

Session 7: 6:00PM-7:00PM

FR7H: Keynote & Cocktails: Fitness Business Strategies for Impact and Income (NEW) - Brandi Clark

Relax and enjoy a glass of wine and connect with other fit pros! Explore cutting-edge strategies, emerging trends, and innovative technologies tailored for fitness professionals seeking long-lasting client impact and income. Let’s redefine your success and explore experiences of like-minded pros! All are welcome! Please RSVP at the STANDOUT Fit Pro Booth.

SATURDAY, JULY 20

Session 1: 7:30am-8:45am

SA1H: Your Financial Health (NEW) - Kylie Ross, MS, MBA

Learn simple, effective, and necessary techniques to build your financial freedom both personally and professionally in language you will understand and can apply. Analyze websites that focus on growth, discover industry-driven 3rd-party platforms fueled by automation and understand federal and state legal compliance and how it affects your financial health. Grow (or start) your fitness business worry-free!

Learn how to build a Personal Training Program that creates a culture of sales success in your facility. Set the right expectations. Provide the necessary training and tools. Create accountability with key metric tracking and daily conversations. Most importantly, build value with a word class experience.

Session 2: 9:15am-10:30am

KEYNOTE ADDRESS

SA2B: Where Healthy Meets Happy (NEW) - Sohailla Digsby, RDN, LD

It is absolutely possible to fully enjoy life’s indulgences and maintain long-term fitness simultaneously! Sohailla will unveil the blueprint that will guide you to the intersection of lasting health and happiness, leaving guilt behind. Once the secret formula is uncovered, you’ll realize that relentless, stressful efforts are not required to strike your life-giving balance.

Session 3: 11:00am-12:15pm

SA3H: Navigating Legal Pitfalls in Fitness (NEW) - Fireside Chat with Miriam Ball and Sara Kooperman

Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Brandi Clark for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.

Did you know that 72% of people who stop using your club are new members? It’s important to engage these clients within the first 90 days of integrating them into our facilities. In this entertaining and educational session, take a close look at staffing needs, client engagement, marketing options, financial incentives, leadership strategies, and tracking metrics that will all lead to greater retention. Leave with innovative, inexpensive and effective techniques to grow your Club, Personal Training and Group Ex business.

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

SA4H: Stretching For Strength - Flexible Foundations Panel - Sara Kooperman, JD, Abbie Appel, Andrea Metcalf & Gail Bannister-Munn

Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.

Want more? Check out the Online Stretching Certification HERE.

Maximize your business’s profitability by attracting clients who possess the ideal combination of financial stability, long-term commitment, and strong referral potential. Targeting Boomers and Seniors for small group and one-on-one training in your clubs is the key. Don’t miss out on the opportunity to work with the best clients who bring value to your fitness community.

Session 5: 2:45pm-4:00pm

SA5H: Find & Enroll Clients Using Social Media (NEW) - Brandi Clark

If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.

There’s never been a more direct path than now to leverage and merge fitness knowledge with social media avenues, in hopes of attracting customer lead generation. During this informative lecture, we’ll demonstrate how to maximize digital highways to client conversion.

Session 6: 4:30pm-5:45pm

SA6H: Increase Revenue, Gain Healthier Clients (NEW) - Dr. Jennifer Landa, MD

Join BodyLogicMD for strategic insights in boosting your bottom line while enhancing client well-being. Discover our proven solutions, including tailored nutritional offerings, wellness programs, and client-centric testing. Elevate your business & client satisfaction today!

Unlock the secrets to building a thriving hybrid fitness business. Discover how to harness the power of technology, marketing strategies, and community engagement to propel your gym, studio, or fitness venture to new heights. By offering both in-person and online classes, you’ll create a winning formula for business success.
Unlock the secrets to building a thriving hybrid fitness business. Discover how to harness the power of technology, marketing strategies, and community engagement to propel your gym, studio, or fitness venture to new heights. By offering both in-person and online classes, you’ll create a winning formula for business success.

SUNDAY, JULY 21

Session 1: 7:30am-8:45am

SU1H: From Struggling to Streaming (NEW) - Craig Bongelli

Join Craig in an exhilarating session where he unveils his proven strategies honed from working with top athletes and renowned brands, featuring on Netflix. Learn to become the go-to expert, attract dream clients, effortlessly create captivating content, and stay ahead of industry trends. Transform your business and life. 

Discover the keys to successful group fitness programming that leaves your members feeling motivated, connected, and accomplished. Learn the art of developing a well-rounded schedule tailored to your members’ needs and goals. Delve into techniques to grow your membership and gain valuable insights and practical strategies to create a balanced and productive GX calendar.

Session 2: 9:00am-10:15am

SU2H: Individualized Semi-Private Training (NEW) - Greg Johnson, MS

Understand how to program and train multiple clients while creating a balance of the fun social aspects of group fitness, while still being able to create individually focused workouts depending on each client’s goals and abilities. We will also discuss pricing, business strategies and marketing.

Want more? Check out the Online Marketing & Sales Cert HERE.

It is well documented that a 5% increase in client retention translates into an income increase of 25%, which is why a smart retention strategy is paramount to your success. In this session, learn how and where to successfully invest your time, effort and money to create an optimal client experience at the point of sale. Convert more potential clients into long-term clients, and leave with actionable plans and tips to advance your Personal Training business.

Want more? Check out the Online Marketing & Sales Cert HERE.

Session 3: 10:45am-12:00pm

SU3H: Monetize Your Bottom Line (NEW) - Irene McCormick, MS, CSCS

Learning to monetize your fitness programs is very important for any fitness professional who wants to grow their business and income. Many factors affect the profitability of fitness programs, including positioning, marketing, packaging, delivery, target market, etc. And all this must be consistent, despite changes in talent and management. Creating and delivering amazing fitness programs is both art and science, but making money is the bottom line.

Want more? Check out the Online Marketing & Sales Cert HERE.

Becoming a studio owner is not a natural step in the evolution of a trainer. You must learn a new set of skills to be successful. Create your own roadmap to becoming an exceptional operator by examining several key questions. Discover your ideal clients, personal assets, time management skills, leadership talents and marketing choices.

Session 4: 12:15pm-1:30pm

SU4H: Attract, Motivate & Retain Clients with Chronic Illness (NEW) - Christine Conti, MEd

Those with chronic illness are often living with physical, cognitive, and emotional challenges such as fatigue, pain, balance issues, muscle spasms, vision/hearing challenges, tremors, memory loss, depression, anxiety, and more. Because these health issues are chronic, these challenges don’t go away, and often are progressive and worsen over time. In this session, learn appropriate communication tools, exercises, and marketing techniques to attract, motivate and retain this growing demographic.

There is nothing better than doing what you love and making a living doing it. In this interactive session, learn everything you need to know to create and launch your own fitness business. Be prepared to leave with a detailed action plan to implement right away.