Fitness Business Trends for 2019

Fitness Business Trends for 2019

Sara Kooperman, JD

This entertaining presentation examined the fitness fads, exercise trends, and the direction that our clients wish us to pursue. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, Sara inspected implementation, experimentation and systematization of exercise execution, and reviewed the predictions from IHRSA, ACSM, Club-Intel and SHAPE Magazine. This was a not to miss and illuminating presentation that left us all excited about our fitness future.


About Sara

Sara, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry trailblazer. Sara has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. She serves on the Gold’s Gym Think Tank, is on the Women in Fitness Association Board of Directors and is a proud inductee into the National Fitness Hall of Fame. Sara has left an indelible mark on the fitness industry as a whole.