Intimate & Affordable Fitness Business Development

 
SCW Health & Fitness Business Summit
If you want to grow your business and build your career, the SCW Health & Fitness Business Summit is a must-attend event for you and your team.
 
About IHRSA partnership

IHRSA, the Global Health & Fitness Association for club owners, managers and directors, has chosen to exclusively support the SCW Health and Fitness Business Summit. IHRSA currently has new memberships available for fitness professionals and studio owners. Please visit: www.IHRSA.org.

Featured Topics

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Bill McBride
President / CEO of BMC3, LLC
IHRSA, Club Industry & AB Show Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter

FRIDAY – DECEMBER 10

 
 

SESSION 1

7:30-8:45AM

Join Alec as he breaks down Carbs, Proteins, and Fats like you have never seen before. Learn how each nutrient plays a vital role in our health and fitness.

Things are changing so rapidly these days in the world of cannabis and CBD. Review the science behind CBD, what we know about how it works, and what we can expect in the future. It promises to be a fast paced, informative session.

Learn the ins and outs of how to live stream your workouts. Whether you offer yoga, cardio, dance, or another program, online video is a valuable service to maintain your client relationships and grow memberships. Leave with essential recommendations on how to take your business to the next level. Live stream videos can provide additional revenue. So, what are you waiting for?

SESSION 2

9:45-11:00AM

Wondering what type of nutrition information you can share in your coaching and fitness sessions? Learn evidence-based nutrition tips from a registered dietitian that you can feel comfortable incorporating into your own messaging for your clients and facilities.

Things are changing so rapidly these days in the world of cannabis and CBD. Review the science behind CBD, what we know about how it works, and what we can expect in the future. It promises to be a fast paced, informative session.

Personal Training businesses, much like any other business, are much more sustainable when client retention is achieved. In this session, explore top level strategies to inspire, enlighten, encourage, and retain your current community of clients. Keep them constantly engaged, retaining the longevity of your training business high!

 

SESSION 3

11:15-12:30PM
Few people reach the minimum amount recommended for daily fiber intake. Learn how much fiber your body needs, signs you may be fiber famished, different types of fiber, and the many health benefits. Discover how your microbiome, mood and satiety are impacted by fiber, and how to easily increase your intake for happy intestines and a healthy gut.

Learn “how to’s” in building your brand or class model, giving it strong meaning and desirable. Steps to develop your strong business model for success Whether it be brick and mortar, virtual or maybe “on demand” platform. Get some takeaways if you wish to continue to thrive in your business ideas.

Join Bill for a strategic overview of club quality control and a tactical approach to setting up and managing your facility. Learn proven methods to ensure the highest standards of quality control, cleanliness, brand consistency, safety, and operational excellence. This session is an invaluable resource for all operations staff, managers, and facility owners.

SESSION 4 (Lunch Session 1)

12:45-2:00PM
How do you get the most protein in the best way for your preferred diet? Join this session and walk away with a clear understanding of protein sources for all types of eating preferences, for yourself & your clients.

New class plans don’t have to be time-consuming! Learn to significantly reduce the time spent on workout plans using the “1 Workout, Multiple Variations” worksheet and template. Discover how one workout plan can be used for virtually infinite classes by making small tweaks, equipment additions and changes, and more! The hardest part? Figuring out how to spend your new found free time!

SESSION 4 (Lunch Session 2)

1:30-2:45PM
This session will show you how to use massage guns and electronic muscle stimulators to recover faster, reduce delayed onset muscle soreness and perform myofascial release in different muscle groups. We will tackle , hands on, any tension, knot, or soreness being felt. Our goal is to educate you about the technology and leave you refreshed for the rest of your weekend.Our technology allows for a transformative physiological experience, which is already helping millions around the world.

SESSION 5

3:00-4:15PM
Fitness Professionals walk a fine line of “staying in your lane” when helping clients understand healthy eating habits. Nutrition is a large puzzle piece of wellness to achieve client goals. Learn how to properly coach the general population, creating lasting results and doing so within the scope of your practice.
The shoulder is one of the most injured parts of the body. VIsit the functional anatomy behind everyday movements and the common types of shoulder injuries.Learn new assessments that will provide you with the knowledge on how to train clients post rehab.
With more individuals taking charge of their health and fitness, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While exciting for successful business owners, this tremendous growth also means more competition for entrepreneurs. One of the best ways to stand out in this hyper-competitive industry is to niche down. Learn from industry experts on the importance of paying extra attention to select groups and how to set yourself apart from other trainers in the field.

SESSION 6

5:00-6:15PM
Learn how sleeping well helps active-agers control weight and revitalize their minds and bodies. See how proper rest impacts hormones, which can affect hunger, appetite, glucose regulation, muscle mass and more. Find out about the foods, nutrients, and healthy habits that set the stage for better sleep in the active-aging years.
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to safely and quickly develop maximal strength gains.
It’s not just you and your fitness business that has transformed to survive the pandemic – your members have too. Join Bill McBride as he examines ways consumer habits have shifted, how they will influence the fitness industry, and methods which your business can embrace these changes to meet new expectations and be successful post-coronavirus. Learn easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.

SATURDAY – DECEMBER 11

 

SESSION 1

7:30-8:45AM

Many Americans suffer from common chronic diseases, yet many of these are preventable, as they are often linked to poor diet and lifestyle choices. Learn about food and nutrition strategies to prevent heart disease, cancer, diabetes, Alzheimer’s and other health issues. See why food truly is medicine, and how eating strategically may help keep the doctor and medicine away.

Muscular Endurance is a hot topic with Barre classes packing group fitness rooms across the country. Learn what muscular endurance IS and is NOT as well as the benefits of resistance training. Walk away understanding the role of the different muscle fiber types and the adaptations that occur during this type of training. Finally, take home safety tips and tricks for smarter teaching of this type of exercise training.

>With 1 billion active users on TikTok & the extreme popularity of Reels on Instagram, it’s time to get hip to new ways of growing your audience. Review these popular social media platforms, learn to create compelling content to tell your story, publish intriguing videos & see a high return on your emotional investment. Walk away with the confidence needed to engage your customers, strategize content, build framework, and make the most of these ‘new’ tools.

SESSION 2 (Keynote Address)

9:45-11:00AM

Most if not all of us have been building our businesses over time. Prior to Covid, we seemed to have traction and a path forward as well as some varying degrees of success. We built something very special, Covid washed it all away (at least for a period), just like a Sandcastle well-built and beautiful gets washed away by high tide. How do you handle the next 12-18 Months?

SESSION 3

11:15-12:30PM

The Standard American Diet (SAD) wreaks havoc on our health, fitness and wellness. As Fitness Professionals, we can teach our clients how to create a nutritional plan that is balanced and healthy without militant rules to what we consume. Learn techniques to coach your clients on modifying their standard diet to one that will lead to a healthier, happier life.

A positive mindset is the key to optimal physical and mental health! In this session, learn the 5 G’s to build a stronger mindset: Gratitude, Generosity, Growth, Grit and Grace. Explore how to influence behavioral changes to dispel negativity for living a purposeful, healthy, and impactful life while helping clients achieve desired goals.

Learn to navigate opening, expanding or selling your own fitness business. Whether starting an in-home personal training business, opening a small studio or operating a fitness center, topics such as loan negotiations, insurance issues and partnership arrangements will be addressed in common sense terms. Come with plenty of questions and leave with valuable free legal advice.

SESSION 4 (Lunch Session 1)

12:45-2:00PM

Looking to add a nutrition program to your facility? Join Alec in a discussion on how to develop an entire nutrition program in your fitness facility or studio from a blank slate. From requirements to consulting to pricing, Alec will lay out the format from A to Z.

While cardiovascular training (CVT) is important, not all of our clients want to do it. What if there was a cool way to incorporate CVT without using a treadmill, bike, elliptical or any other cardio? In this session, we will explore a way of doing resistance training that also works CVT.

SESSION 4 (Lunch Session 2)

1:30-2:45PM

Meet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we face in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today.

SESSION 5

3:00-4:15PM
Disease such as cancer, diabetes, and autoimmune conditions flourish in an inflamed body. This presentation will address the science behind inflammation, both acute and chronic. We will look if specific foods might inflame the body, and what type of actions can be taken to decrease inflammation?

Coaching clients to lasting behavior change is a pain-point for nearly all trainers. The art and science of coaching behavior change is rooted in coaching psychology. This lecture provides an actionable framework based on this psychology to assist trainers in becoming a masterful coach in order to facilitate lasting client change.

In this innovative lecture, examine key concepts and tactical strategies for a future-ready company. Analyze and interpret current design and programming trends from industry institutions and academicians. Gain invaluable insights and resources to prepare for a successful 2022.

SESSION 6

5:15-6:15PM

An increasingly common trend in current diets is Intermittent Fasting (IF). Many claims have been made about this as a dietary choice, ranging from fat loss and increased energy, all the way to combating cancer and diabetes while increasing longevity. If these prove to be true, Intermittent Fasting is potentially a powerful dietary intervention and should be considered. Join Sam for his insights on this promising development in dietary science.

Our bodies are sacred and should be treated with the best self-care. But are you doing everything you can to promote your best self? Learn the ins and outs of CBD and how you can incorporate CBD products into your daily self-care routine to achieve your best life.

With the unprecedented challenges and adjustments to the fitness industry during the last year and a half, creatively defining your differentiators is the key strategy for positioning your virtual and/or in-person fitness brand ahead of the exponential variety of competition now within your market. In this workshop style lecture, using a combination of partner exercises and research activities, you will work through the exact steps necessary for well defining your product offering, researching your competitive market, strategically positioning your brand and adjusting your marketing plan to better reach your target audience and improve your new client acquisition.

SUNDAY – DECEMBER 12

 

SESSION 1

7:30-8:45AM

Learn which dietary practices lead to a long life of vitality and optimum health across the world, and which practices work against long-term health. For example, discover how the Okinawan practice of Hara Hachi Bu can help overweight active agers lose weight and see how plant-based eating helps the Seventh Day Adventists in Loma Linda, California, add years to their lives.

Ensuring the health and performance of athletes at various stages of development requires a very specific longitudinal and science-based approach. Learn how to identify performance deficits and periodize a long-term plan to ensure athletes of all ages and abilities optimize performance at each stage of their career.

COVID over! Virtual tiring? Now what? A studio perhaps? A collaboration with an already existing club or studio? This lecture will take you through the steps and how to develop your business for success. From proformas, to business plans, to negotiating leases, to brand success tactics.

SESSION 2

9:00-10:15AM

Your clients may have committed to the physical process, but have they committed in the kitchen? In this dynamic session, learn how to shift their mindset and inspire behavior changes when it comes to fueling the body. Learn what is within your scope of practice as a CPT and how to implement memorable and interactive workshops geared around grocery shopping, social influences, sugar, nutrition labels, food prep and more! Give them the power outside of the gym!

Exercise science research findings are frequently misrepresented in the media. Join Siri, a Harvard researcher, to become fluent at interpreting studies and parsing fact from fiction. Learn about RCTs, sample bias, representativeness, the peer review process and more to become a credible source of knowledge to your clients and students.

You don’t have to spend money on ad campaigns and boosts in order to grow your business. First consider these five crucial and FREE marketing tweaks in developing a business growth strategy that successfully connects your brand with your target customer and convinces them to buy your product.

SESSION 3

11:15-12:30PM

As clients enter different phases of life, their nutrition needs change.  The Golden years are a time where you can help your client understand the physical and hormonal changes that are happening and guide them toward a nutrition plan that supports their active aging lifestyle. Learn tips and tricks to help them increase their energy and make healthy eating a breeze.

For decades health and fitness professionals have exclaimed the superior health benefits of cardiovascular exercise. However, in the process, the health benefits of strength training have been minimized. This lecture dives into the latest research on strength training and how it may be MORE beneficial for health than cardio.

Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing and marketing, design a business blueprint to keep your current clients engaged and attract new clients  by the end of this DWY (done with you) workshop.

SESSION 4

12:45-2:00PM

An educational, instructional program that teaches children physical fitness.  We’ve tapped into the active aging community, FITKIDZ addresses an untapped resource.  ENDURANCE, STRENGTH & FLEXIBILITY to handle physical & emotional challenges.  Children with a positive & confident image of themselves, increase their ability to succeed.  Make exercise FUN!

Gain creative insight into maximizing the spending density of your clients, developing the ideal products and programs to subsidize your current revenue and adjusting your current pricing structures, in order to better maximize your fitness business earning potential.