40+ HOURS OF BUSINESS MENTORING
If you’re looking to expand your business and advance your career, the 3-day SCW Business Summit is an essential event for both you and your team. It provides the ideal platform for obtaining the necessary education, networking opportunities, and tools to distinguish yourself from competitors and steer your business towards a more lucrative future.
Join us for 17 Business Sessions, totaling 30 hours of invaluable education focused on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! You can conveniently develop your business and career right in your own backyard.
BUSINESS SUMMIT MENTORS & PRESENTERS
BUSINESS SUMMIT SESSIONS
FRIDAY, NOVEMBER 1
FRIDAY, NOVEMBER 1
- = Indicates session is being Recorded
Session 1: 7:30am-8:45am
FR1G: Coaching the Female Client - NEW - Elizabeth Lenart, MEd
When coaching a female client, body image, disordered eating, unrealistic expectations hit women hard. Throw in our cycles and our body temps rise, while self-esteem and self-efficacy can plummet. Address the unique struggles of the female client and ways to coach, empower and connect within our scope of practice. (Business Summit Lecture)
Monetize Recovery for Facilities & Personal Trainers - Sheldon McBee, MS
Discover how to cater to clients’ desires for longevity and overall well-being. Learn the art of blending passive and active rejuvenation services to create profitable revenue models. Walk away inspired, armed with the knowledge to craft enticing service offerings and implement successful practices. Join us in revolutionizing the fitness industry. (PRE-RECORDED)
Session 2: 9:00am-10:15am
FR2G: Start & Grow Your Business - NEW - Sara Kooperman, Michael Hughes, Erica Day, Ann Gilbert, & Amber Toole
Explore your options for guaranteed financial and personal success as a Personal Trainer and/or Business Owner. Painlessly grow your business attracting new clients and retaining valuable customers. Expansion and retention are key. Examine affordable marketing automations (social media, emails, text messages), surveys & feedback, loyalty rewards and simple payment processing to grow your client base and revenue. All necessary and extremely affordable. (Business Summit Lecture)
Public Relations for Fitness Pros - Trish DaCosta
Amplify your message by learning the fundamentals of public relations (PR) for your fitness business. In this session, you’ll learn how PR works, how to pitch media, and work with press to increase brand awareness and attract clients. Walk away with practical information to secure media opportunities for your business. (PRE-RECORDED)
Session 3: 11:00am-12:15Pm
FR3G: Anti-Obesity Wellness & Fitness Programming - NEW - Bob Esquerre, MA, NSCA-CPT & Ann Gilbert
Join industry experts Ann & Bob in a vital discussion on the impact of Anti-Obesity Medications (GLP-1 / Ozempic) on fitness programming. Explore customer-centric support, operational preparedness, omni-channel options, and continuing education for seamless service delivery. With over 60 years of combined experience, they will address unresolved questions to enhance weight-loss customer care. (Business Summit Lecture)
Your Financial Health - Kylie Ross, MS, MBA
Learn simple, effective, and necessary techniques to build your financial freedom both personally and professionally in language you will understand and can apply. Analyze websites that focus on growth, discover industry-driven 3rd-party platforms fueled by automation and understand federal and state legal compliance and how it affects your financial health. Grow (or start) your fitness business worry-free!
Session 4 - LUNCHTIME SESSION 1:
12:30PM-1:45PM
If you choose this session, your lunch & expo break will be 1:45-2:45PM
FR4G: Stretching For Strength - Flexible Foundations Panel Sara Kooperman, JD, Amber Toole, Jani Roberts, & Dr. Edward Laskowski, MD
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.
Growth: Must or Bust - Sara Kooperman, JD, Miriam Ball, Brandi Clark, Kylie Ross, MS & Nick Dennis
Take an insightful look at marketing, sales and growth and how they intertwine to expand your influence and financial success. Leave with practical solutions to grow, get more clients and expand your client base. Enjoy a candid conversation on what to watch out for and implement for guaranteed success as a Group Instructor, Personal Trainer and Business Owner and Manager. (PRE-RECORDED)
Session 5: 2:45PM-4:00PM
FR5G: Retention Strategies: Unlocking The Key To Customer Loyalty - NEW - Eduardo Netto, MS
Customer retention is vital for business success, necessitating behavior analysis, personalized experiences, and effective engagement tactics such as loyalty programs. Key strategies include collecting feedback, building trust-based relationships, leveraging CRM technology, tracking retention metrics, studying case studies, and staying ahead of industry trends to maintain customer loyalty. (Business Summit Lecture)
The Nuts & Bolts of Business - Bob Esquerre, MA, NSCA-CPT
Join Bob as he reviews “game-changing” strategies, tactics and best practices that will change how you manage-up your businesses. Tailored for fitness, health & wellness entrepreneurs, he reviews live case studies that really work and shows how & why you will succeed in a very competitive fitness market. (PRE-RECORDED)
Session 6: 4:30PM-5:45PM
FR6G: Rethinking Obesity Treatment: Elevate your Business - NEW - Dr. Renee Rogers, PHD, FACSM
Obesity is a complex metabolic disease that typically cannot be addressed with a one-size-fits-all program. The fitness industry has cycled through generations of weight loss trends, often providing solutions rather than creating supportive environments. This session focuses on using behavior strategies to enhance your business approach. (Lecture)
Small Business Grassroots Marketing - June Kahn
In this lecture, you will learn how to market your boutique studio effectively. Topics covered include: understanding your target market, creating a unique selling proposition, developing an effective marketing plan, social media tricks & tips, and measuring your results for big profits for your small gym. (PRE-RECORDED)
Session 7: 6:00PM-7:00PM
FR7G: KEYNOTE & COCKTAILS - FITNESS BUSINESS STRATEGIES FOR IMPACT & INCOME (NEW) - Brandi Clark
Relax and enjoy a glass of wine and connect with other fit pros! Explore cutting-edge strategies, emerging trends, and innovative technologies tailored for fitness professionals seeking long-lasting client impact and income. Let’s redefine your success and explore experiences of like-minded pros! All are welcome! Please RSVP at the STANDOUT Fit Pro Booth.
Build a High Performance Team - Ann Gilbert
Study a proven system designed to give you the tools to recruit, educate and supervise a high performance wellness team. Study how management has changed over the last 35 years from a seasoned fit pro who lives in the world of leggings and leadership. (PRE-RECORDED)
SATURDAY, NOVEMBER 2
Session 1: 7:30am-8:45am
SA1G: Selling Without Selling: It’s About The Relationship! - NEW - Bob Esquerre, MA, NSCA-CPT
The Selling Concept has been one of the most terrifying experiences for FitPros! It’s terrifying because we don’t understand it. Join Bob as he “strips-bare” the selling mystique by talking about Emotion, Value & Trust instead of traditionally aggressive sales tactics!
(Business Summit Lecture)
Building a Financially Successful Gym - Dan Kleckner
Are you interested in making the move to a gym owner, but not sure where to start? Join Dan Kleckner to discover the steps you need to take to build a financially successful and sustainable training gym that will allow you to control your time and provide financial freedom. (PRE-RECORDED)
Session 2: 9:15am-10:30am
KEYNOTE ADDRESS
SA2B: Where Healthy Meets Happy - NEW - Sohailla Digsby, RDN, LD
It is absolutely possible to fully enjoy life’s indulgences and maintain long-term fitness simultaneously! Sohailla will unveil the blueprint that will guide you to the intersection of lasting health and happiness, leaving guilt behind. Once the secret formula is uncovered, you’ll realize that relentless, stressful efforts are not required to strike your life-giving balance.
Session 3: 11:00am-12:15pm
SA3G: Run Your Fitness Business! - NEW - Erica Day
Whether you are an independant trainer or a studio owner, ready to take your fitness business to the next level? Whether you’re just starting or have years of experience, this 75-minute session will give you the tools to succeed. Learn the exact system we use with six-figure clients to grow profits, manage cash flow, and ensure you’re paying yourself what you’re worth.
Fill Your Small Group Training - Dr. Ashley Varol, PhD
Small group training is the best option for making more money and serving more clients. This session walks through effective and profitable strategies from the beginning to the end of the small group training cycle. Review how to get clients, keep them around, ensure they repeat, and recommend their friends! (PRE-RECORDED)
Session 4 - LUNCHTIME SESSION 1:
12:30PM-1:45PM
If you choose this session, your lunch & expo break will be 1:45-2:45PM
SA4G: FIT FOR BUSINESS: Leading for Maximum Performance - NEW - Sara Kooperman, JD
Being a leader seems glamorous. We all think it gives us freedom, extra income and power. In reality, leadership and management are draining, exhausting, and often leave you wanting to pull the covers over your head. Discover how to lead for maximum performance using simple tricks to provide you the success you deserve, the time you so desperately need and the fulfillment that makes your career worth pursuing! (Business Summit Lecture)
Signature Sauce for Six-Figure Success - Joy Diggs, MS, CPT, RD, LD
Learn the secrets to creating a personal training business that truly stands out! Join this empowering presentation where personal trainers uncover their authentic selves, conquer fears and self-doubt, and confidently attract ideal clients for six-figure success. Become THE go-to expert to bring the business to you! (PRE-RECORDED)
Session 5: 2:45pm-4:00pm
SA5G: Pack Your Pt Sessions: Successful Sales - NEW - Sara Kooperman, JD, Amber Toole, Ruston Webb & Michael Hughes
Whether you’re a seasoned personal trainer or a studio owner, this session is your crystal ball to future-proof your business. Learn the art of selling with expert insights, debunking myths, and crafting strategies tailored to diverse clientele. Join our interactive panel and elevate your sales game to new heights! (Business Summit Lecture)
Stop Selling & Create Culture - Ann Gilbert
Stop selling to create today’s culture, community, and camaraderie. Learn from a seasoned club owner how to endure business challenges and survive as a business with aggressive retention numbers and a unique community of loyal clients. (PRE-RECORDED)
Session 6: 4:30pm-5:45pm
SA6G: Create Content to Boost Sales - NEW - Amber Toole
Dive into content marketing strategies and create a month’s worth of content during the session. Learn content creation, SEO, social media, and email marketing tactics. Walk away with actionable content ready to drive sales. This session empowers you to thrive and skyrocket your fitness business! (Business Summit Lecture)
Negotiation Strategies for Fitness Pros - Doris Thews
Fitness Professionals struggle when it comes to negotiating their worth and services. In this session learn how to flex your negotiation muscles to meet your financial needs and enhance your quality of life. Learn the three most important words in fitness while supporting your life goals. (PRE-RECORDED)
SUNDAY, NOVEMBER 3
Session 1: 7:30am-8:45am
SU1G: Innovative Tech for Superior Client Outcomes - NEW - Sohailla Digsby, RDN, LD
Are you potentially overlooking apps, websites, and clever shortcuts that could streamline your services, while enhancing your clients’ success? This session offers actionable insights and hacks to leverage technology and online resources to boost your business. Elevate client satisfaction and outcomes with the power of tech! (Business Summit Lecture)
Business Blueprint - Dane Robinson
Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing, and marketing, design a business blueprint to keep your current clients engaged and attract new clients by the end of this DWY (done with you) workshop. (PRE-RECORDED)
Session 2: 9:00am-10:15am
SU2G: PT 2024: Meet The Hybrid Fitness Professional - NEW - Bob Esquerre, MA, NSCA-CPT
How many weekly PT Sessions can we deliver before nearing burn-out? How much can we keep increasing our prices before we hit that “price-ceiling”? Join Bob as he reviews the new skills that Personal Trainers will need to grow our businesses beyond 1-on-1 Training Sessions. (Business Summit Lecture)
5 Star Management - Kimberly Spreen-Glick
How do you attract and retain the best talent to ensure you can offer top notch programming and experience for your members? Become the manager your team deserves. Join Kimberly, senior director of group fitness at Life Time for over a decade & talk about what it means to be a 5 Star Manager. (PRE-RECORDED)
Session 3: 10:45am-12:00pm
SU3G: Client Retention Made Easy - NEW - Eric D’Agati & Eduardo Netto
Unlock the secrets to client loyalty in this dynamic session! Through engaging activities and insightful lectures, discover the key questions that will transform your client interactions. Learn how to build unshakeable trust and rapport, solve client problems more effectively, and watch your business thrive with increased retention. Don’t miss out on these powerful tools to elevate your coaching, training, or therapy practice! (Lecture)
Club, Studio & Client Retention - Sara Kooperman, JD
Did you know that 72% of people who stop using your club are new members? It’s important to engage these clients within the first 90 days of integrating them into our facilities. In this entertaining and educational session, take a close look at staffing needs, client engagement, marketing options, financial incentives, leadership strategies, and tracking metrics that will all lead to greater retention. Leave with innovative, inexpensive and effective techniques to grow your Club, Personal Training and Group Ex business. (PRE-RECORDED)
Session 4: 12:15pm-1:30pm
SU4G: Sculpting Your Personal Training Success - NEW - Tara De Leon, MS
What’s next for your career in personal training? This session guides you in shaping a successful path forward. Learn how to enhance your reputation, explore new career opportunities, and leverage social media to elevate your influence. Equip yourself with the strategies needed to thrive in the ever-evolving fitness industry. (Business Summit Lecture)
