FITNESS BUSINESS SUMMIT

FITNESS BUSINESS SUMMIT

FOR OWNERS, DIRECTORS & MANAGERS

Together, the SCW MANIA® Conferences and the SCW Fitness Business Summit inspire fitness industry Owners, Managers, Directors reaching deep into Independent Health Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Franchises, Universities, and Hospital Wellness Centers.

Industry Partners

Friday, November 11: Business Sessions

 

Friday, 7:30am-8:45am (Session 1)

FR1H: SOCIAL MEDIA SUCCESS ACCELERATOR Christoher Poirier

Have you had trouble using and growing your social media presence? Social media is one of the most powerful tools you have to showcase your personal brand to start attracting your ideal clients. Discover the secrets to GROWING a loyal following, acquire your target audience who will PAY YOU for your services & ALWAYS know what to post and create for content.

 

Friday, 9:00am-10:15am (Session 2)

FR2H: INEXPENSIVE MARKETING FOR GROWTH & PROFITABILITY Sara Kooperman, JD  
Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence.Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources.

 

Friday, 11:00am-12:15pm (Session 3)

FR3H: STRETCHING FOR STRENGTH – FLEXIBLE FOUNDATIONS PANEL Sara Kooperman, JD, Manuel Velazquez, Gail Bannister-Munn & Abbie Appel
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.

 

Friday, 12:30pm-1:45pm (Session 4)

Lunchtime Session 1: If you choose this session, your lunch & expo break will be 1:45-2:45PM.

FR4H: EFFECTIVE GX & PT SALES STRATEGIES Sara Kooperman, JD, Ani Oksayan, Diana Gilbert, Bob Esquerre & Ann Gilbert 
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.

 

Friday, 2:45pm-4:00pm (Session 5)

FR5H: FINANCIAL SUCCESS IN YOUR CAREER Bob Esquerre
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of your profession focusing on your passion while remaining profitable. Explore strategies for financial success and security, and learn how to create, market, and sell dynamic programming that keeps clients coming back.

 

Friday, 4:30pm-5:45pm (Session 6)

FR6H: SELLING FOR THE NON SALESPERSON Juilan Barnes, JD
In today’s competitive environment, studios have to embrace selling to attract new members. In this session, you will learn (i) how to shift your mindset; (ii) the basics of a sales funnel; (iii) how to ask powerful questions; and (iv) how to create sales nurture sequences that get new clients.

Saturday, November 12: Business Sessions

 

Saturday, 7:30am-8:45am (Session 1)

SA1H: BOUTIQUE FITNESS’ WINNING FORMULA Nt Etuk
Everything seems to have changed during the pandemic, but the fundamentals of operating a successful business remain the same. In this session, Nt Etuk will discuss the essential strategies that the most successful boutique fitness studio owners use to build thriving businesses.

 

Saturday, 9:15am-10:30am (Session 2 – Keynote Address)

SA2A: EXERCISE IS MEDICINE Dr. Edward Laskowski, MD

If there was a medicine that contained all of the physical and psychological benefits of exercise, it would be the most effective and best-selling medicine in history. This lecture delves in-depth into the voluminous evidence-based reasons why exercise is such a powerful, yet largely not prescribed, medicine. (Lecture) 

 

Saturday, 11:00am-12:15pm (Session 3)

SA3G: STATE OF THE BOUTIQUE FITNESS INDUSTRY Julian Barnes, JD & Nt Etuk

In this session, Nt Etuk, Co-Founder of Boutique Fitness Solutions, will provide a detailed assessment of the boutique fitness industry today including insights, analysis and recommendations that will help you understand the nature of the challenges that lie ahead as well as the future opportunities in the industry.

 

Saturday, 12:30pm-1:45pm (Session 4)

Lunchtime Session 1: If you choose this session, your lunch & expo break will be 1:45-2:45PM.

SA4H: CHEAP TRICKS TO MARKET YOUR GX & PT PANEL Sara Kooperman, JD, Ani Oksayan, Diana Gilbert, Jeff Howard & Ann Gilbert
Sales can be one of the most intimidating parts of a career in the fitness industry. However, a few simple marketing “tricks” can make the sales process a breeze and get clients to come to you. Learn how to fully develop your market positioning, social media recommendations, build a referral network, improve customer experience and how to stand out within the industry!

 

Saturday, 2:45pm-4:00pm (Session 5)

SA5H: PERFECT PRACTICE MAKES PERFECT Dr. Edward Laskowski, MD

It’s not practice that makes perfect…it’s perfect practice. Movement patterns have been identified that can predispose us to musculoskeletal injury. This lecture discusses the role of movement analysis in detecting and correcting movement flaws to help protect people from injury during sports and exercise activities.

 

Saturday, 4:15pm-5:30pm (Session 6)

SA6H: RETIRED NOT EXPIRED! STRENGTH TRAINING FOR MATURE ADULTS PANEL Sara Kooperman, JD, Manuel Velazquez & Gail Bannister-Munn

Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.

Sunday, November 13: Business Sessions

Sunday, 7:30am-8:45am (Session 1)

SU1H: GROW YOUR BUSINESS THROUGH RETENTIONS & CONVERSIONS Bob Esquerre
Join Bob, aka “The Green Thumb”, as he reviews the 22 DNA components that will help you establish, strengthen, and grow your fitness business. Review cost-effective and results-driven strategies that will leverage your time, increase your income and ultimately help more people. This interactive and entertaining lecture is perfect for Group X Instructors, Personal Trainers, Managers, and Club & Studio Owners.

 

Sunday. 9:00am-10:15am (Session 2)

SU2H: MOTIVATIONAL INTERVIEWING & GOAL SETTING SKILLS FOR FIT PROS Dr. Erin Nitschke
Are you looking for a competitive edge in nutrition? This lecture will highlight performance nutrition for beginner, novice, and elite athletes. Learn strategies for carbohydrate loading, pre/post competition hydration, and proper protein allotment for optimal recovery. You can’t compete unless you eat! (Lecture)

 

Sunday, 10:45am-12:00pm (Session 3)

SU3H: SIMPLICITY BREEDS SUCCESS Brittany Baldwin, MA
More often than not, the most obvious and simple solutions are exactly what we need to get over our fitness programming and service challenges. Come examine the most common questions and stumbling blocks plaguing our industry & take away proven solutions about how to overcome them with what I’ve utilized in my professional experience.

 

Sunday, 12:15pm-1:30pm (Session 4)

SU4H: WHAT WILL YOU G.A.I.N. Chad Austin
Join me for a fitness formula reset! When going through a major life change, our fitness routine is usually the first thing to fall off. Whether your clients are moving, changing jobs, or getting married; the patented G.A.I.N. formula will guide you in teaching clients to adjust to life’s changes and reinforce the biggest key in fitness success, consistency!

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Blair McHaney
CEO, MXM and Owner of Worx Health Clubs
SCW, IHRSA & Club Industry Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter