business summit


If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 32 Business Sessions, 40 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!

Kooperman, JD



de Werd

Harrington Jr.


Sheldon McBee, MS


Dr. Dan
Ritchie, MS










Christopher, CSCS

Vokoun, MS




Hoff, MEd

Stevenson, CSCS


Friday – November 3, 2023


Session 1


Personal Training has been stereotyped and stigmatized as a “hobby job” where burnout rates are HIGH and the chances of turning fitness into a career are low. Michael Hughes breaks down the 7 skills every trainer needs to know to create a long-term sustainable career in the fitness industry.
Learn more about Gymnazo HERE.

Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media, driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources
Want more? Check out the Online Marketing & Sales For Personal Trainers Cert HERE.

Session 2


It’s not just you and your fitness business that has transformed – your members have too. Examine how consumer habits have shifted, and ways your business can embrace these changes to meet new expectations and be successful in 2023. Discover easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.

The old adage “failing to plan means planning to fail” rings true. Giving significant forethought to your GroupX annual marketing calendar will make for a more powerful, dynamic, and successful program. Learn how to maximize impact while saving time and energy by planning for special events, holidays, and quarterly schedule launches.
Want more? Check out the WARRIOR Instructor Trainings HERE.

Session 3


Join fitness industry icon Mark Harrington Jr, President of Healthworks Fitness, GymIt and Republic Fitness for a fireside chat. Mark has been instrumental in the company’s growth, which today includes more than 25,000 members and 500 plus employees. Dedicated to innovation, team development, and holistic well-being, Mark explores how to grow your team, enhance your member experience and effectively use data. Come with plenty of questions to grow your business and expand your influence with this generous leader in fitness and wellness.

Join Jared and learn how to successfully build your member base by defining key goals and short and long-term targets. Review how to balance your plan of execution and understand the potential ROI when you accomplish these principles.

Session 4: Lunchtime Session 1


Lunchtime Session:


For everyone who is in the fitness industry, you NEED to protect yourself from unexpected events that may cause devastation to yourself, your family, and your business. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, and Sara Kooperman, JD, a licensed attorney, for a candid and insightful conversation on what to watch out for as a Group Instructor, Personal Trainer and Business Owner and Manager.
Want more? Check out Alternative Balance HERE.

Session 4: Lunchtime Session 2


Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.

It is well documented that a 5% increase in client retention translates into an income increase of 25%, which is why a smart retention strategy is paramount to your success. In this session, learn how and where to successfully invest your time, effort and money to create an optimal client experience at the point of sale. Convert more potential clients into long-term clients, and leave with actionable plans and tips to advance your Personal Training business.

Session 5


Most if not all of us have been building our classes, our clients and our businesses over time. We seemed to have traction and a path forward. We nurtured, loved and built something very special. But, just like sandcastles (well-built and beautiful) get washed away by high tides, the pandemic swept it all away. How do we rebuild with focus and energy, and change the waves of our personal and professional future?
Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.

Session 6


The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world-class experience.

Learn different ways to attract top talent to your organization through marketing your positions properly, offering the right benefits, and creating a clear career path. Learn how to keep top talent through awards and recognition, incentives, a fun work environment and most importantly, create success.

Saturday – November 4, 2023


Session 1


You’ve heard the statement that keeping a client is less expensive than trying to market and attract a new one. In this session, learn tips and tricks for making your services so valuable, your clients won’t have any desire to leave. In this engaging and enlightening session, explore ideas you can implement immediately to raise the loyalty of your clients and keep your business profitable.
Want more? Learn more about the Online Marketing & Sales For Personal Trainers Cert HERE.

Learn how to build a Personal Training Program that creates a culture of sales success in your facility. Set the right expectations.  Provide the necessary training and tools. Create accountability with key metric tracking and daily conversations. Most importantly, build value with a word class experience.

Session 2 – Keynote Address


When it comes to repetitive stress and chronic pain, group fitness instructors and personal trainers aren’t positioned to be the first line of defense for those seeking help. This lecture will explain why the current ‘reactive’ healthcare system does not focus on preventative programs, and why the push for group exercise and personal trainer intervention is paramount to changing the system.
Want more? Check out the Online Symmetry Cert HERE.

Session 3


If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out, so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.
Learn more about StandOut Fit-Pro HERE.

Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.

Want more? Check out the Online Stretching Cert HERE.

Session 4: Lunchtime Session 1


Lunchtime Session: If you choose this session, your lunch & expo break will be 1:45-2:45PM.

Explore winning marketing tactics for fitness businesses, navigate insurance essentials in the industry, and unlock the potential of management software. Join experts for insights on growth, risk mitigation, and efficiency in the ever-evolving fitness landscape. Don’t miss this powerhouse session on thriving in fitness.

Maximize your business’s profitability by attracting clients who possess the ideal combination of financial stability, long-term commitment, and strong referral potential. Targeting Boomers and Seniors for small group and one-on-one training in your clubs is the key. Don’t miss out on the opportunity to work with the best clients who bring value to your fitness community.

Session 5


All successful fitness businesses, large and small, need technologies that allow the operators to spend less time doing administrative tasks.  This gives us more face time with our clients, the reason why we got into this type of business in the first place! Examine affordable  marketing automations (social media, emails, text messaging), surveys & feedback, loyalty rewards and software payment processing to grow your memberships and revenue.
Learn more about fitDEGREE HERE.

Unlock the secrets to building a thriving hybrid fitness business. Discover how to harness the power of technology, marketing strategies, and community engagement to propel your gym, studio, or fitness venture to new heights. By offering both in-person and online classes, you’ll create a winning formula for business success.

Session 6


This entertaining presentation examines the fitness fads, exercise trends, wellness goals that have and will drive our health and wellness businesses to success in the coming year. Boutique studio successes, customer experience challenges, creative programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation of various programming including function, aging, strength, flexibility, relaxation in both group fitness and personal training. This innovative session reviews the predictions from various sources including both private and public fitness facilities along with IHRSA, ACE, ACSM, NASM, Shape Magazine and SCW insights. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.

There’s never been a more direct path than now to leverage and merge fitness knowledge with social media avenues, in hopes of attracting customer lead generation. During this informative lecture, we’ll demonstrate how to maximize digital highways to client conversion. 

Want more? Check out the Online Social Media Training Cert HERE.

Sunday – November 5, 2023



Session 1


As trainers, we are not doing enough for our clients. Michael breaks down what the gap between medical and fitness is and what you can do to fill that gap, help more people, and ultimately create a sustainable and profitable business model.
Learn more about Gymnazo HERE.

This session emerges you in the science of menopause exercise and exercise nutrition. Featuring the latest on bone, muscle, strength training, HIIT, exercising fasted or fed in menopause and a review of quality research and how to interpret results, and practical application in programming and marketing protocols.

Want more? Check out the Online Practical Nutrition Cert HERE.

Session 2


Learn how to boost employee wellness and lifelong success by engaging them through fitness, wellness, and recreation. This session covers creating a successful yearly plan, promoting happiness with Pickleball and recreational activities, and fostering employee engagement for a thriving workplace culture.
Long-term clients are essential to a successful fitness business. They are the best source of new business through referrals. Studies show that acquiring a new client can cost five times more than retaining an existing one. In this session, learn best practices to engage training clients for increased retention, referrals, and revenue

Session 3


Have an idea for a fitness format or a course? Want to open your own brick & mortar or online fitness studio? Find an identity, develop an image, create a community & know the brand personality. Leave this session with practical steps to build a successful course and a notebook to plan your next steps! (Lecture)
Want more? Check out the Online Soul Fusion Trainings HERE.

Becoming a studio owner is not a natural step in the evolution of a trainer. You must learn a new set of skills to be successful. Create your own roadmap to becoming an exceptional operator by examining several key questions. Discover your ideal clients, personal assets, time management skills, leadership talents and marketing choices.

Session 4


Recruit and hire top talent. Consider techniques for onboarding and staff training. Acquire systems and best practices for managers to hold teams accountable. Understand what opportunities are important for your company to keep your employees happy. Decide what tools to use to boost sales and expand your client base.

There is nothing better than doing what you love and making a living doing it. In this interactive session, you will learn everything you need to know to create and launch your own fitness business. Be prepared to leave with a detailed action plan to implement right away.