FRIDAY, DECEMBER 13


Session 1 — 7:00am-8:15am

OVERCOMING PLATEAUS
with Melissa Layne, MEd
There comes a time when the changes of exercise cease and desist. We know it as the dreaded plateau. It appears that no matter what we do to see gains, whether weight loss or muscle gain, the scale or body composition just won’t budge. We will address the science behind plateaus and discuss various ways to overcome stalling without overtraining. (LECTURE)
FR1P

IMPROVED SUCCESS WITH ONLINE MARKETING
with Billy Polson
Is your online marketing getting you measurable and profitable results? Assess your website, SEO, social media and online reviews to identify current strengths and opportunities for growth. Learn essential marketing elements used by our industry’s most successful brands and fine-tune your marketing to attract ideal clients, understand their goals and convince them to buy. (LECTURE)
FR1Q

ASSESSMENTS THAT REVOLUTIONIZE YOUR BUSINESS
with Michelle Blakely
Learn the systems that deliver a better service for your clients, higher job satisfaction and clearer
communication regarding the Assessment/Reassessment process. Walk through inexpensive, powerful habits teams and practitioners can implement to drastically increase revenue and improve service. Let’s streamline our efforts, reduce conflicts and significantly improve satisfaction and income. (LECTURE)
FR1R


Session 2 — 9:15am-10:30am

FITNESS BUSINESS TRENDS FOR 2019
with Sara Kooperman, JD
This entertaining presentation examines the fitness fads, exercise trends, and the direction that our clients wish us to pursue. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation, experimentation and systematization of exercise execution, and review the predictions from IHRSA, ACSM, Club-Intel and SHAPE Magazine. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future. (LECTURE)
FR2P

YOU TUBE CENTERED DIGITAL MARKETING
with Tyler Valencia, MS
YouTube is the second largest search engine but usually the last tool businesses utilize when implementing a marketing strategy. In this seminar we will discuss a “YouTube Centered” mentality when marketing your business, and how it can save time and money when it comes to every other social media channel. (LECTURE)
FR2Q

METRICS THAT MATTER AND DRIVE PERFORMANCE
with Erin Kelly
The best fitness operators in the world attract up to 50% of their daily visits into group exercise. Do you know how many you attract? Are you measuring what matters to increase retention and instructor performance in your facility? Join this session to better understand the key metrics that drive the best program and instructor performance to create life changing member experiences in your facility! (LECTURE)
FR2R


Session 3 — 10:45am-12:00pm (Lunchtime Session 1)

(IF YOU CHOOSE THIS SESSION, THEN 12:00pm − 1:00pm WILL BE YOUR EXPO AND LUNCH BREAK)

FITBIZ MASTERY
with Travis Barnes, Cyndy Barnes & Jeremy Purifoy
In this course you will learn SYSTEMs. SYSTEM stands for Save Yourself Some Time Energy and Money.
SYSTEMs should run your business and people should run the SYSTEMs. (LECTURE)
FR3R


Session 3 — 11:30am-12:45pm (Lunchtime Session 2)

(IF YOU CHOOSE THIS SESSION, THEN 10:30am − 11:30am WILL BE YOUR EXPO AND LUNCH BREAK)

HEART RATE TRACKING: EXPLORING BENEFITS
with Emily Sopo
Discover the benefits and practices for integrating effort tracking into group fitness and personal training sessions. Explore ways to structure your gyms sessions around heart rate and gamification to increase member engagement. Explore how heart rate tracking can effectively coach members to be successful within the workout and beyond.
FR3P

MARKETING TO YOUR IDEAL CLIENT
with Billy Polson
With our industry experiencing exponential growth, fitness entrepreneurs MUST properly position their business in order to stand out amongst the flood of competitors. During this lecture/workshop, students will take immediate action towards defining their business, researching their competitive market, strategically positioning their brand and pulling out ahead of their competition. (LECTURE)
FR3Q


Session 4 — 1:00pm-2:15pm

PREVENTION AND PERFORMANCE FOR RUNNER
with Brian Bettendorf, MSM, MS
16 million Americans run 3 or more days per week and over 20% are injured within a given year. Understand current research on managing runners in pain. Learn movement screens along with self-myofascial release and mobility drills that are focused on helping runners reduce injuries, move better and recover faster. (LECTURE)
FR4P

WEBSITE CLICKS THAT GET CLIENTS
with Dave Smith
Does your website work? Sure, it’s online, but is it doing its job? Most website owners think, “If it’s pretty, it’s good.” But, your site should be doing a LOT more than just looking good. Learn how your website can help you recruit new clients 24/7. (LECTURE)
FR4Q

ACTIVE AGING OPPORTUNITIES
with Dr. Dianne McCaughey
Baby Boomers were the biggest population in US history until the Millennials came along. Baby Boomers will be 54-72 this year and are still the wealthiest generation in US history with more fitness needs than any demographic yet, they are virtually untapped and grossly underserved. Learn how to reach this market to explode your fitness clubs. (LECTURE)
FR4R


Session 5 — 2:30pm-3:45pm

ACQUIRING & RETAINING PERSONAL TRAINING CLIENTS
with Herson Garcia
In this epic course, you will learn how to acquire new clients and retain your current clientele. Learn how to get referrals without having to spend on marketing. With just a few simple ideas you will learn how to keep clients for over 10 years and allow your own clients to market for you.
FR5P

WORLD CLASS SGT DEPARTMENTS
with J.P. Richard
The trends are undeniable, SGT is THE fastest way to increase profits, member retention and differentiate your business. I will detail club owners and managers on how to structure their SGT departments in a way that will keep staff earning (and learning) more and keep members happy (and paying) longer. (LECTURE)
FR5Q

REVENUE, RETENTION AND REFERRAL SECRETS
with Michele Blakely
Increase income, improve retention of existing personal training clients and ensure the rate of quality leads by understanding the power of revenue, retention and referrals. Real solutions and practical take-a-ways are paramount. Capitalize on simple business insights to improve your balance sheet and enjoy time to love your business again. (LECTURE)
FR5R


Session 6 — 4:45pm-6:00pm

UNDERSTANDING FUNCTIONAL MOVEMENT
with Chris Gellert, MPT, CSCS
Biomechanics is the foundation of how movement occurs. Chris will simplify common definitions and terms such as lever, torque, load and like-minded physics terms that are important to understand as it relates to exercise. Chris will introduce new ways of training clients in all planes of motion, while teaching the functional anatomy behind common daily and sport specific movement. This session will stimulate your biomechanical juices, teaching you the foundation of biomechanics will showing practical application with all of your clients.
FR6P

SAVVY SOCIAL MEDIA
with Jenn Hogg
Managing social media as a fitness professional shouldn’t feel like another full-time job. Learn ways to position yourself effectively and discover shortcuts to your target. Unlock the secret to getting your posts to catch on. Build your brand and maintain your sanity. Look sharp, be shrewd, get savvy. (LECTURE)
FR6Q

STATE OF THE INDUSTRY ADDRESS – PANEL DISCUSSION
with SGT Ken®, Ann Gilbert, Steve Feinberg & Melissa Layne, MEd
Meet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we are facing in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today. THIS SESSION IS OPEN TO THE PUBLIC.
FR6R

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SATURDAY, DECEMBER 14


Session 1 — 7:30am – 8:45am

ELECTRONIC STIMULATION FOR ATHLETIC PERFORMANCE
with Steve Feinberg
Ever thought about how to use a TENS Unit for pain, recovery and performance? Come join us as we demonstrate the use of muscle and nerve electronic stimulators to improve overall athletic performance. Simple techniques will be discussed that you can implement immediately for yourself and your clients of all levels.
SA1P

STRATEGIES FOR FITNESS CAREER LONGEVITY
with Carolyn Erickson
Reinvent yourself with tactics that elevate you. Learn how to adjust your priorities through the challenges we face in an industry that requires continuous amounts of selflessness and self-sacrifice. Stay motivated and innovative while practicing what you preach. Re-Evaluate work life balance and bring back the joy in what you do. (LECTURE)
SA1Q

RICHES ARE IN THE NICHES
with Dave Smith
Have you noticed that the most in-demand trainers aren’t necessarily the ones with the most experience or best credentials. What makes them so sought after? Learn the 5 golden rules of niche marketing that will make you THE in-demand expert and will have clients lined up to work with you! (LECTURE)
SA1R


Session 2 — 9:45am-11:00am

EXERCISE: THE ULTIMATE BRAIN BOOSTER
with Dr. Len Kravitz, PhD, CSCS
Join Dr. Kravitz in an incredible educational journey documenting the mental health benefits of exercise. Len will present the newest research on what type of exercises improves memory, thinking, central control and brain processing. A highlight of this presentation is a practical update on how to alleviate stress and anxiety. (LECTURE)
SA2A


Session 3 — 11:15am – 12:30pm

PROS AND CONS OF FASTING
with Melissa Layne, MEd
Intermittent fasting and carb cycling are extremely popular in the weight loss research. In this session, we will address these topics as well as three other types of fasting; prolonged, dry and wet fasting. We will explore the effects on weight loss, the immune system and the life of our cells. (LECTURE)
SA3P

TOP SOFTWARE GUIDE: RUN LIKE A BOSS!
with Ann Marie Barbour
Onboard essential Software/APPS to quickly get systems in place for ALL budgets and any size company. Have your studio, gym or fitness biz build its brand and reach excellence with a strong effective team. Bring in more clients, increase revenue and speak to your customers on a deeper level. (LECTURE)
SA3Q

ATTRACT & RETAIN MEMBERS USING UNCONVENTIONAL FITNESS
with Tyler Valencia
In a competitive market, differentiating your facility from the rest can take time and resources. This lecture will showcase unconventional exercise tools and how you can attract or retain members. We will discuss unconventional exercise within the group setting, small group and one-on-one. (LECTURE)
SA3R


Session 4 — 12:45pm – 2:00pm (Lunchtime Session 1)

(IF YOU CHOOSE THIS SESSION, THEN 2:00PM − 3:00PM WILL BE YOUR EXPO AND LUNCH BREAK)

NERVOUS SYSTEM HACKS FOR MOBILITY
with Brian Bettendorf, MSM, MS
Traditional stretching, self-myofascial release and other flexibility or mobility exercises have emphasized the influence of muscles or connective tissue. Learn the influence of the nervous system on movement limitations and how to integrate that knowledge into your existing mobility training. Come learn new techniques or gain a deeper understanding of existing techniques you can use on yourself and your clients. (LECTURE)
SA4P

THE OTHER 165: KEYS TO RETENTION
with Adam Clark
The number one difference-maker in getting results is accountability. You can have the greatest training sessions in the industry but your clients usually only train with you 2-3 times per week. If you want your clients to get results, you must start focusing on the other 165 hours in the week. Learn how to create a thriving healthy community among your gym members, retain members for the long-haul and become profitable in the process. (LECTURE)
SA4R


Session 4 — 1:30pm – 2:45pm (Lunchtime Session 2)

(IF YOU CHOOSE THIS SESSION, THEN 12:30PM − 1:30PM WILL BE YOUR EXPO AND LUNCH BREAK)

INTEGRATE HEART RATE IN TRAINING
with Emily Sopo
Learn best practices for integrating heart rate wearable technology into your fitness training. We will discuss how effort tracking through Myzone wearable technology increases client retention and engagement. Discover how to effectively implement effort tracking in your assessments, programming, and client follow-up to distinguish yourself within the industry. (LECTURE)
SA4Q


Session 5 — 3:00pm – 4:15pm

THE FEMALE TRAINING ADVANTAGES 2019
with Len Kravitz, PhD, CSCS
This state-of-the-art lecture summarizes new research on the physiological effects of exercise in females. A comprehensive review of fat metabolism, hormones, caloric expenditure, health and physiology related to exercise are discussed. Several highly effective resistance training and endurance workouts (from studies) will be presented. (LECTURE)
SA5P

MULTI-MEDIA MARKETING FOR GROWTH & PROFITABILITY
with Sara Kooperman, JD
Examine how to market effectively and explore branding your business through various media sites driving it to success. Uncover your unique market position, create email blasts, construct eNewsletters, mold your website and expand your social media presence. Explore ways to take your business to the next level with effective, strategic and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Bring your business cards, and leave with plenty of FREE advice and resources! (LECTURE)
SA5Q

EXTRAORDINARY RETENTION & COMPETITION COMBAT
with Travis Barnes, Cyndy Barnes & Jeremy Purifoy
Are you struggling to grow your business? Do you find that you are losing members to the competition? The solution to this is to implement extraordinary customer care systems that differentiate you from the competition. The truth is that you would not have to look for so many new members if you could just keep the ones that you have. In this session you will learn over 20 world class customer care systems to help you retain your members and combat the competition. (LECTURE)
SA5R

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SUNDAY, DECEMBER 15


Session 1 — 7:30am – 8:45am

THE METABOLIC EFFECTS OF RESISTANCE TRAINING
with Len Kravitz, PhD, CSCS
Based on a new scientifically developed research review, Len will present state-of-the art evidence for resistance training as a treatment for weight loss, post-exercise fat metabolism, type 2 diabetes, cardiometabolic health and lipoprotein-lipid profiles. Len will present the research results and workouts of 5 great resistance training programs.
SU1P

THE JOY OF EX
with Nathalie Lacombe, MS
Are your training sessions and classes good, excellent, or phenomenal? Nathalie offers you the winning formula to ensure your clients will keep coming back week after week. Learn how to not only program for a great workout, but also create EXperiences filled with joy and a powerful feeling of fulfillment. The time has come to transform your classes and become an exceptional fitness professional! (LECTURE)
SU1Q

THE BUSINESS OF PERSONAL TRAINING
with Keli Roberts
Trainers who know how to structure and develop a business plan often stand out as the most successful. Examine how to develop a plan with marketing and retention building strategies that guarantee referrals. There’s more to personal training than training! Learn to build a solid infrastructure for your business and be your own boss! (LECTURE)
SU1R


Session 2 — 9:00am-10:15am

FAT LOSS: THE REAL STORY
with Len Kravitz, PhD, CSCS
This engaging lecture will explain the science of metabolism, calorie burning, resting metabolic rate, fat loss, and the latest biomedical research understandings on exercise for weight management. Len will present 8 science-based super calorie burning workouts that deliver and the best weight management findings from the real life biggest losers.
SU2P

TRENDS FOR 2019 & GROWTH PANEL
with Ann Gilbert, Nathalie Lacombe, MS & Jeff Howard
Learn about what’s in store for the Industry in 2019 from our panel of diverse and experienced fitness leaders. They will discuss what to expect for club & boutique owners and operators, program directors and the trainers in this ever-changing industry. They will focus on how to take advantage of the coming trends to grow appropriately in your business and role.
SU2Q

8 SALES SKILLS TO MASTER
with Suzanne Rich
Join Suzanne in learning valuable skills and tools in order to be a successful Personal Trainer. We will discuss how to deliver effective client consultations, finding the “why”, overcoming objections, using qualifying questions, best strategies to use when pricing a client, how to use habit trackers and types of closing statements. (LECTURE)
SU2R


Session 3 — 11:00am – 12:15pm

IT’S NOT PERSONAL, IT’S FITNESS
with Giovanni Roselli
We often hear the cliché “you gotta know somebody.” How true is this in the fitness industry? How do you get to know the right people, and who are they? Cultivating and maintaining relationships are key. Gain insight on how you should net-work to keep up your net-worth. (LECTURE)
SU3P

PODCASTING 101: CREATE YOUR PLATFORM
with Christine Conti
No platform? No problem! Make your voice heard through your very own podcast! Learn how to create a successful podcast, grow your business, earn extra income, attain sponsors, and more! (LECTURE)
SU3Q

RAISING SALES AND SERVICE AWARENESS
with Suzanne Rich
Discover various sales and service strategies to increase selling opportunities and improve member satisfaction with every guest interaction. We will discuss where the most common sales and service holes are in the industry and how to remedy each problem, leading to improved sales and better member retention. (LECTURE)
SU3R


Session 4 — 12:30pm – 1:45pm

CLARIFYING THE POSTURAL TORSION SYNDROME
with Chris Gellert, MPT, CSCS
Postural Torsion Syndrome Assessment (PTSA) is an evidence-based model that will empower your understanding of human movement. Using PTSA you will be able to see injuries before they come, and have the tools to not only prevent them but also enhance physical movement to its optimum levels. This understanding of human movement will provide inspiration for countless adaptations of exercise regimes tailored specifically to each client’s needs. (LECTURE)
SU4P

DRIVE THE EXPERIENCE
with Dane Robinson
There are 3 major components to drive, not just a workout, but to create a training experience that drives ATTENTION of new prospects and RETENTION of your current training community. Action items to create your own training experience “In the Trench” and “In the Business”. (LECTURE)
SU4Q

EXPERIENCE & INSIGHTS ON BOUTIQUES & FRANCHISES
with Ann Gilbert
There is no better time than now to open your own facility. Learn from the Owner/Operator of three (3) Shapes Fitness for Women who also co-owns another 70 clubs. Having started from nothing, explore the trials and tribulations of building a successful niche studio of your dreams. Discuss business lessons and successful strategies to guarantee profits in the coming years. Jump into the new chapter of ownership with your eyes and ears wide open. (LECTURE)
SU4R

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