25% OFF Thru 3/18 With Code: MARCH25

March 22-24, 2024 • Hyatt Regency San Francisco Airport

March 22-24, 2024 • Hyatt Regency San Francisco


The 3-day SCW Business Summit from March 22-24 at California MANIA® is more than just an event—it’s a transformative opportunity for individuals seeking to expand their fitness business and elevate their profession.

Nested within the MANIA® convention, the Business Summit stands out as a distinct and immersive experience that caters to both individuals and teams.  Hyper focused on the business side of fitness and wellness, we will equip you with the tools and insights essential for success.


At the core of the Business Summit lies a diverse range of opportunities. Education, networking, and access to invaluable resources, all aimed at empowering attendees to distinguish themselves. The summit’s 17 Business Sessions, totaling 30 hours of content, cover these crucial areas:

• Sales strategies

• Innovative marketing techniques
• Social media essentials
• Fine-tune management skills
• Programming
• Client retention
• Leverage technology for business growth
• Manage finances effectively
• Industry trends


Session 1: 7:30am-8:45am

FR1H: Build a High Performance Team (NEW) - Ann Gilbert

Study a proven system designed to give you the tools to recruit, educate and supervise a high performance wellness team. Study how management has changed over the last 35 years from a seasoned fit pro who lives in the world of leggings and leadership

Session 2: 9:00am-10:15am

FR2H: Small Business Grassroots Marketing (NEW) - June Kahn

In this lecture, you will learn how to market your boutique studio effectively. Topics covered include: understanding your target market, creating a unique selling proposition, developing an effective marketing plan, social media tricks & tips, and measuring your results for big profits for your small gym.

Session 3: 11:00am-12:15Pm

FR3H: Trends In Fitness Programming (NEW) - Sara Kooperman, JD

This entertaining presentation examines the fitness fads, exercise trends, wellness goals that have and will drive our health and wellness businesses to success in the coming year. Boutique studio successes, customer experience challenges, creative programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation of various programming including function, aging, strength, flexibility, relaxation in both group fitness and personal training. This innovative session reviews the predictions from various sources including both private and public fitness facilities along with IHRSA, ACE, ACSM, NASM, Shape Magazine and SCW insights. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

FR4H: Effective GX & PT Sales Strategies Panel - Sara Kooperman, JD, Amber Toole, Ellen de Werd, Brandi Clark & Jani Roberts
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.

Session 5: 2:45PM-4:00PM

FR5H: Navigating Legal Pitfalls in Fitness (NEW) - Fireside Chat with Miriam Ball and Sara Kooperman, JD
Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Sara Kooperman for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.

Session 6: 4:30PM-5:45PM

FR6H: Automate Lead Generation & Follow-Up Processes (NEW) - Brandi Clark
Stop selling to create today’s culture, community, and camaraderie. Learn from a seasoned club owner how to endure business challenges and survive as a business with aggressive retention numbers and a unique community of loyal clients.

Session 7: 6:00PM-7:00PM

FR7H: Cocktails & Keynote: Business Intelligence: Use Your Data (NEW) - Justin Raithel

We utilize information technology systems every day to make our jobs easier, but we are also creating large data sets we can use to improve our businesses. Your data is invaluable when it comes to tracking progress and testing out new approaches in marketing, sales, and operations.


Session 1: 7:30am-8:45am

SA1H: 7 Skills to Turn Personal Training into a Lifelong Career (NEW) - Michael Hughes

Personal Training has been stereotyped and stigmatized as a “hobby job” where burnout rates are HIGH and the chances of turning fitness into a career are low. Michael Hughes breaks down the 7 skills every trainer needs to know to create a long-term sustainable career in the fitness industry.

Session 2: 9:15am-10:30am


SA2B: Pursuing Your Passions in Wellness (NEW) - Reena Vokoun, MS

In this inspiring keynote session, explore the importance of holistic wellness and providing tools for awareness, vitality, and core human motivation. Explore your own motivations and aspirations to develop and share your personal authentic passion. Discover how to find your niche in this wonderful fitness industry and how to take chances to positively impact others’ lives.

Session 3: 11:00am-12:15pm

SA3H: Growth: Must or Bust (NEW) - Sara Kooperman, JD, Miriam Ball, Brandi Clark, Tricia Madden & Dan Kleckner

Take an insightful look at marketing, sales and growth and how they intertwine to expand your influence and financial success. Leave with practical solutions to grow, get more clients and expand your client base. Enjoy a candid conversation on what to watch out for and implement for guaranteed success as a Group Instructor, Personal Trainer and Business Owner and Manager.

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

SA4H: Find & Enroll Clients Using Social Media (NEW) - Brandi Clark

If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.

Session 5: 2:45pm-4:00pm

SA5H: Start & Grow Your Business (NEW) - Sara Koopermamn, Ruston Webb, MS, Erica Day & Michael Hughes

Explore your options for guaranteed financial and personal success as a Personal Trainer and/or Business Owner. Painlessly grow your business attracting new clients and retaining valuable customers. Expansion and retention are key. Examine affordable marketing automations (social media, emails, text messages), surveys & feedback, loyalty rewards and simple payment processing to grow your client base and revenue. All necessary and extremely affordable.

Session 6: 4:30pm-5:45pm

SA6H: Tax & Financial Fitness Bootcamp (NEW) - Erica Day

Banish financial overwhelm, pump up your gym’s profits and be tax-ready with tips and tricks from our Financial Fitness Bootcamp for Gym Owners and Fitness Professionals. Let’s keep your bookkeeping in shape, have stress-free tax savings, demystify W9s and 1099s and discuss some tax strategies to bring to your CPA


Session 1: 7:30am-8:45am

SU1H: Affecting Behavior Change (NEW) - Jacquese Silvas, MEd

Give your clients some empowering tools that can change everything. Let’s dive into goal making that stops the yoyo and brings in the progress & sustainability! Let’s make this an interactive process – how can you add these tools to your business and thrive?

Session 2: 9:00am-10:15am

SU2H: Find Your POP (ulation) (NEW) - Sarah Balbi

Are you interested in making more money per training hour?  Are you trying to find your Pop-ulation? Discover positive steps in gathering multiple customers together to have better client results and higher personal wages. This is a must-see class on how to grow your customer base and your wallet!

Session 3: 10:45am-12:00pm

SU3H: Building a Financially Successful Gym (NEW) - Dan Kleckner

Are you interested in making the move to gym owner, but not sure where to start? Join Dan Kleckner to discover the steps you need to take to build a financially successful and sustainable training gym that will allow you to control your time and provide financial freedom.

Session 4: 12:15pm-1:30pm

SU4H: Move to Empower (NEW) - Toni-Michelle Rubio

The world needs you! Explore the ways to bring your talents in fitness to greater impact in your community. Learn how you can do service work locally and across the world and why it is so important today. See how this will positively impact your current class & business.