Health & Fitness Business Summit 

For Owners, Directors and Managers

Together, the SCW MANIA® Conferences and the SCW Health & Fitness Business Summit will inspire fitness industry Owners, Managers and Directors reaching deep into Commercial Multipurpose Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Universities, and Hospital Wellness Centers.

 

Marketing, Technology, Trends, Sales, Retention & Leadership

The SCW Health & Fitness Business Summit will be held at the MANIA® Conventions in San Francisco, Orlando, Atlanta, Dallas, Chicago, Boston and DC Take advantage of three days of laser-focused business sessions exclusively dedicated to marketing, technology, trends, sales, retention, products, programming, finance and leadership.

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Bill McBride
President / CEO of BMC3, LLC
IHRSA, Club Industry & AB Show Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter

Friday – April 1, 2022

  

Session 1

7:30am-8:45am

Functional foods do more than provide your body with essential nutrients; they promote optimal health and help reduce the risk of disease. Learn how to elevate your nutrition and start eating your way to long-lasting health!

Discuss new developments with eccentric training, including its application in body composition, progressive overload, and training guidelines. Eccentric training may be proposed to athletes, healthy subjects & those with limited exercise capacity. This presentation examines the science of eccentric training & provides practical impact for all.

Have you ever considered creating a fitness app or creating an online platform? Learn everything you need to consider, from start to finish, and create an awesome fitness tech offering. Discover the steps to make this come to fruition. Doris will share with you the steps and checklists needed to consider when creating these offerings. She will share case studies that include her real word experience working with Professional Athletes to Hometown Fitness heroes. This lecture will assist you in discovering your place in the Fitness Technology space.

Session 2

9:45AM-11:00AM

Intermittent fasting and carb cycling are extremely popular in weight loss research.  In this session, we will address these topics, along with three other types of fasting; prolonged, dry, and wet fasting.  We will explore the effects on weight loss, the immune system, and the life of our cells.

Client assessment, exercise selection, and techniques provided by trainers and coaches often use a biomechanical model to justify their use. This session discusses some of the strengths and weaknesses of the biomechanical model and provides an alternate perspective to simplify your approach to training.

As the world around us evolves and changes, we must adapt and look for opportunities to thrive with our business approach and models. Being a relevant and integral part of our members’ lives will distinguish the winners from the losers. Join a discussion about the macro trends occurring worldwide, the challenges facing our industry in the near term, and an exploration of how our present actions can play a significant role in our success not only today but tomorrow.

Session 3

11:15AM-12:30PM

Nutrition is the backbone of any personal training program and it isn’t one-size-fits-all. Join Reed, owner of Functional Diagnostic Nutrition, to learn how to assess and meet the individual metabolic needs of your clients to improve health at a cellular level and better reach health and fitness goals. Separate yourself from the pack and become THE most sought-after trainer by exploring innovative methods for working with clients to grow a successful personal training business.

We will discuss how to think strategically for personal and professional success. We will revisit Stephen Covey’s 7 Habits of Highly Effective People as a framework and other framing tools. This session will encompass a modern-day paradigm with the reality of constant change & the use of technology and social media.

Small-Group Training is rapidly growing, and for good reason.  From a client’s standpoint, it is fun, interactive, results-driven, and cost-effective.  From a personal trainer’s standpoint, it is a great way to leverage time, increase income and ultimately help more people. In this interactive session, learn how to create, market, sell and execute dynamic small group training that keeps clients coming back for more. Explore tangible tips and tools that are easily implemented for massive impact on your small group training.

Session 4: Lunchtime Session 1

12:45PM-2:00PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 2:00-3:00PM.

Ready to tap into your passion and purpose in a way that allows you to discover the possibilities this industry holds for your future? Learn the three keys that will help you enjoy success, balance, and fulfillment while maximizing your impact as the Difference Maker you came here to be!

Session 4: Lunchtime Session 2

1:30PM-2:45PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.

Approaching menopause and dealing with hormonal imbalances is difficult but doable. Join us for a comprehensive look at everything to keep females flourishing, such as the how and why behind the hormones, physiological changes, proper nutrition, efficient training, and mental issues with neurotransmitters.

It’s not just you and your fitness business that has transformed to survive the pandemic – your members have too. Join Bill McBride as he examines ways consumer habits have shifted, how they will influence the fitness industry, and methods in which your business can embrace these changes to meet new expectations and be successful post-coronavirus. Learn easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.

Session 5

3:00PM-4:15PM

Studies suggest that nutrition is more important than exercise for achieving weight loss and maintaining a healthy weight. Learn the science behind why popular diets fail and specific training-based nutritional needs. Leave with the knowledge to help your clients reach their goals while staying within your scope of practice.

Finally, the world is becoming aware of the value and desperate need for fitness & wellness. Discover how to build partnerships and coalitions to nurture and grow public awareness, embracing exercise as an essential service and a physical and social necessity. Learn how to approach advocacy and communication to influence lawmakers and local communities to embrace health as a lifestyle.

Not many people get into the health and fitness industry because they want to sell things. Sales can be a real challenge for a fitness professional. With a simple flip of your mindset, sales can be easy. Leave with tangible tips and tools to make the sales process a great experience for both the customer and the salesperson.

Session 6

4:45PM-6:00PM

Sports Supplements are highly utilized in an effort to gain maximum performance. This presentation will cover the science, efficiency, and application of supplements that provide the most bang for your buck when training to recover optimally. We dive into science and talk fact from fiction for all trainers, and coaches.

With more individuals taking charge of their health and fitness, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While exciting for successful business owners, this tremendous growth also means more competition for entrepreneurs. One of the best ways to stand out in this hyper-competitive industry is to niche down. Learn from industry experts the importance of paying extra attention to select groups and setting yourself apart from other trainers in the field.

Your potential customers don’t want to be sold to; they want to feel inspired, special, and well taken care of from the moment they encounter your brand.  Develop and streamline your custom, new client ‘Concierge Program’ that redefines your marketing, initial interactions, ‘matchmaker’ process, and community integration practices.  Immediately connect with new clients genuinely, boost your acquisition, and outperform greasy sales tactics every time.

Saturday – April 2, 2022

 

Session 1

7:30am-8:45am

Most fitness professionals focus primarily, if not solely, on the physical. It makes sense – it’s what our industry was built on. But, in this lecture, you’ll discover six aspects of well-being that should be taken into consideration when partnering with others, to truly assist them in living a healthier, happier life.

Did you know that your hamstrings help extend the knee? Do you want to know how your adductor and abductor muscles work? As a fitness professional, it is important to understand human anatomy so you can guide your clients towards success. However, the anatomy currently taught in traditional textbooks often does not accurately describe how muscles work. This interactive session will help you understand how muscles function during upright movement patterns so you can design exercise programs that produce results.

The most successful fitness studios in 2022 are leaner and smarter than ever before, while still offering an above and beyond customer experience that catapults them to the lead in their markets. Learn how to analyze the four main pillars of your fitness business: Financials, Operations, Marketing, and Customer Experience. Then use this information to adjust and redesign your foundational business practices to become a standout brand, an efficient organization, and a more profitable business.

Session 2 – Keynote Address

9:45AM-11:00AM

If you are not growing, you are falling behind. Successful fitness professionals are consistently finding ways to grow and improve. In this inspiring and informative keynote, learn scientific methods of skill development and explore specific habits and traits that take you to the next level, personally and professionally. This keynote is full of tangible tips and tools that can be implemented and immediately make a noticeable impact.

Session 3

11:15AM-12:30PM

Osteoporosis can make seemingly mundane activities of daily life risky. Explore the science behind building and losing bone, the importance of sleep to build bone, and the specific diet recommendations to help clients maintain bone density. We will also review studies related to program designs for clients without increasing fracture risk.

When it comes to health and fitness, clients and trainers alike can always use a little help making the right decisions. Featuring extensive references and reading lists, this session discusses popular insights in behavioral economics and actionable ways to nudge your clients, family, and yourself toward better habits.

Learn “how to’s” in building your brand. Discover the strong meaning and desirable steps to develop a strong business model. Whether it be a brick-and-mortar club, virtual studio, or an “on-demand” platform, get key takeaways if you wish to continue to grow and thrive. Examine how to market effectively and explore branding your business through various mediums. Explore ways to take your business to the next level with strategic, and inexpensive marketing.

Session 4: Lunchtime Session 1

12:45PM-2:00PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 2:00-3:00PM.

It’s time to ditch the one-size-fits-all diet approach! Learn how bio-individuality influences nutritional needs, the difference between eating healthy and eating right for your body, and how food can be used as medicine- no spoonful of sugar required! Discuss the use of functional lab tests and how to interpret results for finding your client’s perfect fuel mixture.

Leading fitness experiences are no longer only IRL (in real life). We teach face-to-face with participants in the room, on screens, and everywhere in between, and each teaching scenario requires a different approach to reach rockstar status. In this interactive session, break down the new world of teaching, provide simple programming hacks, updated cueing techniques, and connection secrets as we refresh what you used to do and make it work, regardless of the setting. Update your toolbox to make you a triple threat!

 

Session 4: Lunchtime Session 2

1:30PM-2:45PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.

The fitness industry is saturated with countless versions of baseline, level products and services being delivered to clients in the most expected of ways. Don’t waste your time simply meeting these same basic industry standards. Become a brave, unexpected, pioneer in the three defining areas of your brand- Marketing, Customer Experience, and Products + Services – and catapult your business to becoming the standalone option for your market, in a completely new and uncharted way!

Session 5

3:00PM-4:15PM

A calorie in doesn’t equal a calorie out.  Hormones play a major role in whether your body prefers to mobilize or save that energy source.  Sleep plays a major role in how hormones cycle; healthily or tragically. Break down the key players in the hormone highway affected by a lack of sleep and the choice of foods before and after a workout.

Successful Aging is the process of aging disease-free while maintaining high levels of physical and cognitive performance. Exercise in general, high-intensity exercise, in particular, plays an essential role in mitigating the effects of the aging process and can help individuals age successfully. This session will review the benefits of high-intensity exercise for adults of ALL ages, but especially for those over the age of 40!

This detailed presentation examines the fitness trends created by the pandemic and which changes will enable us to succeed in 2022. We will examine the drivers in our health and wellness businesses, which will lead to success in the year(s) to come. Customer experience, programming options, and technological advancements are placed under a microscope of best practices. To unlock our potential, we will inspect the implementation, experimentation, and systematization of exercise execution and review the predictions from IHRSA, ACSM, SHAPE Magazine, and a variety of International Sources. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.

Session 6

4:45PM-6:00PM

  Self-sabotage is especially common with personal training clients who miss appointments, overeat after sessions, or talk down to themselves and convince themselves they will never meet their goals.  Learn the most effective tips and tricks to help your clients overcome destructive behavior and skyrocket to success!  

Meet with industry experts regarding the future of group fitness, personal training, nutrition, and club operations as they discuss where our industry is now, the challenges we face in today’s market, and where our future lies. Questions will be asked of the group, to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today.


Running your own business can be challenging. Most small business owners struggle with finding the time to get everything done. After all, we must do everything the “big guys” do, but with limited resources and more demands. To be successful and healthy, we need to master the art of time management and productivity. In this session, discover tangible tips and tools to make the most out of your time so you can focus on what matters most, growing your fitness business!

Sunday – April 3, 2022

 

Session 1

7:30AM-8:45AM

Disease states such as cancer, diabetes, and autoimmune conditions flourish in an acidic inflamed body.  We will address the science behind inflammation, both acute and chronic states, and the changes that occur as the pH of the body decreases.  What foods are highly acidic?  What foods are the most alkaline to decrease inflammation?

Get unstuck! Learn key tools that will catapult, encourage, and inspire you to JUMP into a new journey, or reignite a dormant path! Gain more perspective to pull you out of your comfort zone. This is a game-changer and a dose of fulfillment!

Client retention is important to maintaining a successful business but can be difficult to obtain in the aging population. Learn from Ann, the owner of two Shapes for Women franchises, how to decrease client attrition and grow your business. Explore programming that enables seniors to safely remain active, and social in an increasingly distant world.

Session 2

9:00AM-10:15AM

We are seeing a rise in disordered eating behavior. This session will focus on identifying the differences between disordered eating, and eating disorders and letting professionals know when there is cause for concern.

Most program managers have faced the challenge of launching new formats and classes for their members. Whether you plan to start a small group training program or launch a schedule full of specialty classes, this session is for you! We’ve taken the guesswork out and will address the most common roadblocks to instituting new programs. Walk away with helpful marketing tools that are sure to attract participants from day one!

The landscape of group fitness has been forever changed by the current world health crisis. Join these top MANIA presenters as they guide you through what lies ahead for group fitness. Take away invaluable, effective solutions and answers to pressing questions to set yourself up for success moving forward in the new normal for Group Ex.


Session 3

10:45AM-12:00PM

Stress Eating can affect us all – trainers, clients, even nutritionists.  We naturally turn to food in moments of stress to self-soothe without realizing we are doing it.  However, this doesn’t have to be the way.  Learn how to identify triggers for stress eating and replace them with healthier, more beneficial behaviors.

Long-term clients are essential to successful fitness business. They are the best source of new business through referrals. Studies show that acquiring a new client can cost five times more than retaining an existing one. In this session, learn best practices to engage training clients for increased retention, referrals, and revenue.

As board members for the California Fitness Alliance, potential club competitors have united to advocate for the essential role that fitness plays in keeping Californians healthy. Discover how club owners came together during the pandemic to work with the governor to establish fitness and wellness as essential. Explore how establishing local and state lobbying strategies will protect our industry through future legislation. Examine how we can influence the perception of fitness and wellness within the public sphere to build a solid foundation for our industry’s future.


Session 4

12:15PM-1:30PM

One-size-fits-all fitness programs are a dime a dozen in 2022. To stand out as an advanced performance coach, as well as the most results-focused option for your clients, you must offer an advanced level assessment and TRULY individualized programs for all of your clients. Whether you are a virtual or in-person trainer, learn the essential elements and techniques of an exceptional client assessment, including posture, mobility, movement, and core screens. Then learn how to track and consistently report this data to your clients, in order to celebrate their successes, prove your worth, and catapult your long-term retention.

Your brand is your identity, and in this age of social media, mass communication, and fierce competition, having a unique and consistent recognizable presence plays a key role in your business success. The Brand-Building Boot Camp is your step-by-step guide to building your business brand without a big investment.

Select below to view sessions & certifications: