health & fitness
business summit
FOR OWNERS, DIRECTORS & MANAGERS
If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 16 Business Sessions, 20 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Sara Kooperman, JD
CEO, SCW Fitness Education
Bill McBride
Co-founder, President, & CEO, Active Wellness
Michele Park
Creator, SOULfusion
Chris Stevenson
Founder, Empower Group
Friday – February 24, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
There is nothing better than doing what you love and making a living doing it. In this interactive session, learn everything you need to know to create and launch your own fitness business. Be prepared to leave with a detailed action plan to implement right away.
Session 2
9:00AM-10:15AM
The old adage “failing to plan means planning to fail” rings true. Giving significant forethought to your GroupX annual marketing calendar will make for a more powerful, dynamic, and successful program. Learn how to maximize impact while saving time and energy by planning for special events, holidays, and quarterly schedule launches.
Session 3
11:00AM-12:15PM
It’s not just you and your fitness business that has transformed – your members have too. Examine how consumer habits have shifted, and ways your business can embrace these changes to meet new expectations and be successful in 2023. Discover easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Many of us understand the power of professional-looking marketing materials, however few of us have the budget to hire graphic designers. In this interactive session, learn about Canva, a graphic design platform that’s great for all your marketing needs. No graphic design background needed. Bring your phone and leave with a new graphic skillset to start using today!
Session 5
2:45PM-4:00PM
Most if not all of us have been building our classes, our clients and our businesses over time. We seemed to have traction and a path forward. We nurtured, loved and built something very special. But, just like sandcastles (well-built and beautiful) get washed away by high tides, the pandemic swept it all away. How do we rebuild with focus and energy, and change the waves of our personal and professional future?
Session 6
4:30PM-5:45PM
Long-term clients are essential to a successful fitness business. They are the best source of new business through referrals. Studies show that acquiring a new client can cost five times more than retaining an existing one. In this session, learn best practices to engage training clients for increased retention, referrals, and revenue.
Saturday – February 25, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Discover the secrets influencers already know about content creation. Learn how to increase engagement, extend your reach and CONVERT your followers to clients through GREAT CONTENT. NOW Is the time to start. Strategically, use professional photos, videos, reels & tik toks, especially filmed in paradise, to attract more loyal clients to your offerings.
Session 2 – Keynote Address
9:15AM-10:30AM
If there was a medicine that contained all of the physical and psychological benefits of exercise, it would be the most effective and best-selling medicine in history. This lecture delves in-depth into the voluminous evidence-based reasons why exercise is such a powerful, yet largely not prescribed, medicine.
Session 3
11:00AM-12:15PM
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience. (Lecture)
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.
Session 5
2:45PM-4:00PM
In this course, attendees learn how to build successful hybrid fitness businesses leveraging technology, marketing, and community. Whether you’re a gym, studio owner, or fitness entrepreneur, providing your customers with both in-person and online class offerings is the key to business success.
Session 6
4:30PM-5:45PM
Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.
Sunday – February 26, 2022
Session 1
7:30AM-8:45AM
- = Indicates session is being Recorded
Have an idea for a fitness format or a course? Want to open your own brick & mortar or online fitness studio? Find an identity, develop an image, create a community & know the brand personality. Leave this session with practical steps to build a successful course and a notebook to plan your next steps!
Session 2
9:00AM-10:15AM
Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media, driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources.
Session 3
10:45AM-12:00PM
Stretchi
ng is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.
Session 4
12:15PM-1:30PM
Leadership is often viewed as something that comes with a title or a specific role. As a CEO and Board Director, Francesca Schuler, MBA believes that everyone has the potential to be a leader regardless of their role. Please join her in a conversation on Every Day Leadership where she shares thoughts and tips on how to improve your personal leadership style.
Select below to view sessions & certifications:
