business summit
FOR OWNERS, DIRECTORS & MANAGERS
If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 16 Business Sessions, 20 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Sara Kooperman, JD
CEO, SCW Fitness
Bob Esquerre
MA, NSCA-CPT
Brandi Clark,
Standout Fit-Pro
Paul
Christopher, CSCS
Kimberly
Spreen-Glick
Amber Toole
Michele Park
Soul Fitness
Patrick Mummy
Symmetry
Ronnie Fulton
Ellen De Werd
Warrior
Sheldon McBee, MS
Jonathan Mike, PhD
Diva Richards
Billie Wartenberg
Friday – August 25, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Beyond an understanding of exercise science, to truly perfect your craft, dive deeper into the skills that separates true Fitness Professionals from Personal Trainers. What are the intangible talents that create results in your clients? What makes your training truly unique? What ultimately gains respect from your colleagues and clients?
Session 2
9:00AM-10:15AM
This entertaining presentation examines the fitness fads, exercise trends, wellness goals that have and will drive our health and wellness businesses to success in the coming year. Boutique studio successes, customer experience challenges, creative programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation of various programming including function, aging, strength, flexibility, relaxation in both group fitness and personal training. In this innovative session reviews the predictions from various sources including both private and public fitness facilities along with IHRSA, ACE, ACSM, NASM, Shape Magazine and SCW insights. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.
Session 3
11:00AM-12:15PM
Discover the 4 elements that are the foundation of your personal brand, the 3 stages of community growth, the 3 keys to attraction marketing, and 3 people who could stop you from succeeding…if you let them. Uncover how to be more intentional about the positive impact you will make.
Session 4: Lunchtime Session 2
1:15PM-2:30PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.
Session 5
2:45PM-4:00PM
Have an idea for a fitness format or a course? Want to open your own brick & mortar or online fitness studio? Find an identity, develop an image, create a community & know the brand personality. Leave this session with practical steps to build a successful course and a notebook to plan your next steps!
Want more? Check out the Soul Fusion’s Virtual Trainings HERE.
Session 6
4:30PM-5:45PM
Join Bob, “The Green Thumb” at making money, as he reviews 15 of the 22 DNA components that will help you establish, strengthen, and grow your fitness business. By using “Real Life” Case Studies, review cost-effective and results-driven strategies that will increase your income and reinforce the value of your business.
Saturday – August 26, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of our profession while focusing on your passion and making money. Explore 2023 strategies for financial success and security.
Want more? Check out the Online Marketing and Sales Cert HERE.
Session 2 – Keynote Address
9:15AM-10:30AM
When it comes to repetitive stress and chronic pain, group fitness instructors and personal trainers aren’t positioned to be the first line of defense for those seeking help. This lecture will explain why the current ‘reactive’ healthcare system does not focus on preventative programs, and why the push for group exercise and personal trainer intervention is paramount to changing the system.
Session 3
11:00AM-12:15PM
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers. www.standoutfitpro.com
Session 4: Lunchtime Session 2
1:15PM-2:30PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
The first step in growing your business is knowing what tools and resources are available to you and what they can do to help you achieve success. In this session you will learn the top ten tools to attract more customers, automate your business and increase sales.
Session 5
2:45PM-4:00PM
You’ve heard the statement that keeping a client is less expensive than trying to market and attract a new one. In this session, learn tips and tricks for making your services so valuable, your clients won’t have any desire to leave. In this engaging and enlightening session, explore ideas you can implement immediately to raise the loyalty of your clients and keep your business profitable.
Want more? Check out the Online Marketing and Sales Cert HERE.
Session 6
4:30PM-5:45PM
Let’s talk about member retention! We want existing members to stay. The key is engagement. Strategically highlighting programs like group exercise, small group training and personal training, along with special events and fun challenges, is essential. This workshop will help you craft a marketing plan centered around the things your club does best.
Want more? Check out the Online WARRIOR Instructor Education HERE.
Sunday – August 27, 2023
Session 1
7:30AM-8:45AM
- = Indicates session is being Recorded
You know the saying “you never get a second chance to make a first impression”. This is also true when a prospective client is trialing your training services. As trainers, we all want trial clients to sign and we’re disappointed when they don’t. It’s that simple. Your prospective client must envision a better version of themselves. It should be relevant, have a low learning curve, and be an experience they feel crazy to say no to. In this session learn the ins and outs of creating the best trial training session experience possible and boost your conversion rates.
Session 2
9:00AM-10:15AM
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.
Session 3
10:45AM-12:00PM
Grow your business by building a culture that guarantees an increase in membership and improved staff retention. This session will teach you how to identify & recruit and keep rockstar teachers and trainers. The foundation of longevity in business is culture, creativity and consistency. Learn tricks of the trade from this successful club owner and instructor.
Session 4
12:15PM-1:30PM
Take your active aging program to a new level! This session is packed with information to guide you in implementing dynamic offerings, ways to make money, and an all-around successful program! Leave with programming options, scheduling recommendations, instructor recruitment strategies, class management protocols, equipment selection suggestions, and more.
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