FITNESS BUSINESS SUMMIT
HEALTH & FITNESS BUSINESS SUMMIT
FOR OWNERS, DIRECTORS & MANAGERS
Together, the SCW MANIA® Conferences and the SCW Health & Fitness Business Summit inspire fitness industry Owners, Managers, Directors reaching deep into Independent Health Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Franchises, Universities, and Hospital Wellness Centers.
Friday, August 26: Business Sessions
Friday, 7:30am-8:45am (Session 1)
- = Indicates session is being Recorded
FR1I: FINANCIAL SUCCESS IN YOUR CAREER Bob Esquerre
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of your profession focusing on your passion while remaining profitable. Explore strategies for financial success and security, and learn how to create, market, and sell dynamic programming that keeps clients coming back. 
Join Jared and learn how to successfully build your member base by defining key goals and short and long-term targets. Review how to balance your plan of execution and understand the potential ROI when you accomplish these principles. Friday, 9:00am-10:15am (Session 2)
The old adage “failing to plan means planning to fail” rings true. Giving significant forethought to your GroupX annual marketing calendar will make for a more powerful, dynamic, and successful program. Learn how to maximize impact while saving time and energy by planning for special events, holidays, and quarterly schedule launches. 
Friday, 11:00am-12:15pm (Session 3)
Expand your role from ‘fitness pro’ to ‘online wellness leader’. We’ll discuss 4 elements that build a solid brand, 3 stages of audience growth, and 3 people who could stop you from succeeding if you let them. Come discover how you can make a great living doing what you love! Friday, 1:15pm-2:30pm (Session 4)
Lunchtime Session 2: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing, and marketing, design a business blueprint to keep your current clients engaged and attract new clients by the end of this DWY (done with you) workshop. Friday, 2:45pm-4:00pm (Session 5)
FR5I: GROW YOUR BUSINESS THROUGH RETENTIONS & CONVERSIONS Bob Esquerre
Join Bob, aka “The Green Thumb”, as he reviews the 22 DNA components that will help you establish, strengthen, and grow your fitness business. Review cost-effective and results-driven strategies that will leverage your time, increase your income and ultimately help more people. This interactive and entertaining lecture is perfect for Group X Instructors, Personal Trainers, Managers, and Club & Studio Owners.
Profitability and financial fitness are paramount to your success as a fitness business owner. Learn how to interpret financial forecasts and implement financial plans from a certified public accountant. Leave with financial know-how and confidence you can take to the bank!
Friday, 4:30pm-5:45pm (Session 6)
There’s never been a more direct path than now to leverage and merge fitness knowledge with social media avenues, in hopes of attracting customer lead generation. During this informative lecture, we’ll demonstrate how to maximize digital highways to client conversion. Saturday, August 27: Business Sessions
Saturday, August 27: 7:30am-8:45am (Session 1)
- = Indicates session is being Recorded
Own a boutique style gym? Want to add boutique style classes to your existing gym, yoga studio, or fitness facility? Learn how incorporating “alternative” fitness classes & “parties” can increase customer base & bring in new clients to your facility. Delve into trends that bring “fresh & fun” ideas to gyms. Client “experience” taught by “Exertainers” is the name of the game!
Saturday, 9:15am-10:30am (Session 2 – Keynote Address)
If there was a medicine that contained all of the physical and psychological benefits of exercise, it would be the most effective and best-selling medicine in history. This lecture delves in-depth into the voluminous evidence-based reasons why exercise is such a powerful, yet largely not prescribed, medicine.
Saturday, 11:00am-12:15pm (Session 3)
10 Tricks to get them to open your emails at a higher rate. If they open the email, they can read your offer. If they read your offer they can say yes. If they say yes, you can help them and build a business you love. A stranger on Facebook is a less likely sale, and more and more expensive to advertise to every day. When they get on your email they’ve said yes. Create a smarter way to boost your open rate. If you win at this you’ll win at everything. Hands on workshop. Be ready to write your next 10 emails!
Saturday, 12:30pm-1:45pm (Session 4)
Lunchtime Session 1: If you choose this session, your lunch & expo break will be 1:45-2:45PM.
Examine how to market effectively, efficiently while remaining cost effective. Explore branding your business through various media driving it to success. Uncover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources. Saturday, 1:15pm-2:30pm (Session 4)
Lunchtime Session 2: If you choose this session, your lunch & expo break will be 1:15-2:30PM.
It’s not practice that makes perfect… it’s perfect practice. Movement patterns have been identified that predispose to musculoskeletal injury. This lecture discusses the role of movement analysis in detecting and correcting movement flaws to help protect people from injury during sports and exercise activities.
Saturday, 2:45pm-4:00pm (Session 5)
How do you attract and retain the best talent to ensure you can offer top notch programming and experience for your members? By becoming the manager you always wanted to have…the manager your team deserves. Join Kimberly, senior director of group fitness at Life Time for over a decade & talk about what it means to be a 5 Star Manager.
Saturday, 4:15pm-5:30pm (Session 6)
A simple writing prompt changed Drew Myers’ life. He was encouraged to make a list of 101 things to do in 1,001 days. It turned into so much more. This engaging address captures the power of putting your goals, dreams, and aspirations in the spotlight and living for a purpose.
So many gyms and clients are packed in January but fall off the next month. Join this in-depth discussion about employee and client retention past the first month & how to keep them coming back the rest of the year. Learn how to build employee loyalty, retain happy clients, and financial prosperity.
Sunday, August 28: Business Sessions
Sunday, August 28: 7:30am-8:45am (Session 1)
- = Indicates session is being Recorded
Loyalty and retention don’t happen by accident. From this session you will take home action items that you will be able to implement on Monday morning that will make your clients and members love you even more than they do already!
Sunday, August 28: 9:00am-10:15am (Session 2)
Develop a diverse and inclusive experience for all in the industry, including staff members and clients. This course will educate on how to improve and implement diversity in fitness facilities, designing programs that provide a welcoming experience for all types of people, and things to consider when operating an inclusive facility.
Sunday, August 28: 10:45am-12:00pm (Session 3)
Delve into the five business mistakes fitness professionals make that can cost time, money, and sanity. Learn how to identify and fix these mistakes and allow your business to cope with challenges efficiently and maintain or increase profits as it grows. Give your business a solid foundation and watch it thrive.
Sunday, August 28: 12:15pm-1:30pm (Session 4)
This in depth discussion will delve into the building blocks needed to establish a strong culture for employee retention, staff training, and financial success. Review how staff relationships matter and how positive momentum + progress = happiness.
In this session you will learn how to build a retention culture through innovative programming ideas, developing service standards, hiring processes and employee recognition programs. Discover how to create a fun environment that will keep your members coming back.
“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter
“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”
Chris Stevenson
IHRSA, Club Industry & AB Show Presenter
