$60 OFF Thru 7/22

Aug. 23-25, 2024 • Westin Galleria Dallas

Aug. 23-25, 2024 • Westin Galleria Dallas


Featured at Dallas MANIA®, August 23-25, the SCW Business Summit is FREE for all MANIA® Attendees.  You can attend the SCW Business Summit exclusively or integrate it with your full MANIA® attendance for the same low price. Learn from club owners, boutique studio managers, and experts in:

  • Retention
  • Technology
  • Finances
  • Management
  • Programming
  • Social Media
  • Marketing
  • Trends
  • Sales



Session 1: 7:30am-8:45am

FR1H: Operating A Profitable Boutique Studio (NEW) - Ann Gilbert

Explore the secrets of opening and successfully managing a profitable boutique studio. This 40-year business owner shares her secrets to success. Loving what you do requires living with frustrations and failures. Discover ways to create loyal and productive teams, rise above inflation, and grow your business.

Session 2: 9:00am-10:15am

FR2H: Start & Grow Your Business (NEW) - Sara Kooperman, JD, Brandi Clark, Ruston Webb, MS, Erica Day, & Miriam Ball

Explore your options for guaranteed financial and personal success as a Personal Trainer and/or Business Owner. Painlessly grow your business attracting new clients and retaining valuable customers. Expansion and retention are key. Examine affordable marketing automations (social media, emails, text messages), surveys & feedback, loyalty rewards and simple payment processing to grow your client base and revenue. All necessary and extremely affordable.

Session 3: 11:00am-12:15Pm

FR3H: Find Your Next 50 Leads (NEW) - Brandi Clark

Forgetting to follow up with people results in thousands of dollars left on the table. Generating, organizing, and following up with new leads is often neglected simply because there is no organization or process that feels easy and simple. Learn how to simplify and organize the process, so you never leave another prospective client behind

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

FR4H: Pack Your PT Sessions: Successful Sales (NEW) - Sara Kooperman, JD, Amber Toole, Ruston Webb, MS, & Michael Hughes

Whether you’re a seasoned personal trainer, group exercise instructor, or studio owner, this session is your crystal ball to future-proof your business. Learn the art of selling with expert insights, debunking myths, and crafting strategies tailored to diverse clientele. Join our interactive panel and elevate your sales game to new heights

Session 5: 2:45PM-4:00PM

FR5H: Business Mastery: Maximizing Time and Revenue (NEW) - Michelle Ricketts

Feeling exhausted managing and balancing your schedule? You are not alone! This session is designed for personal trainers and fitness professionals who want to improve their scheduling efficiency and increase revenue using calendars and other tools, all while balancing work and personal life. In this session, you’ll learn how to better manage your schedule and make the most of your downtime. You’ll walk away armed with practical systems that you can put into action right away, ready to conquer any scheduling challenges that come your way.

Session 6: 4:30PM-5:45PM

FR6H: Get "Certified" to Run Your Fitness Business! (NEW) - Erica Day

Whether you’re just starting out as a personal trainer or have been running a studio for over a decade, you must invest 75 minutes in a session that guarantees to provide you the tools needed to succeed. We’ll teach you the exact system we use with our 6-figure clients to grow your business, increase profits, easily understand your cash flow and pay bills on time so you can pay yourself what you deserve!  Get “certified” in creating profits and level up your financial game today!

Session 7: 6:00PM-7:00PM

FR7G: Keynote & Cocktails: Fitness Business Strategies for Impact and Income (NEW) - Brandi Clark

Relax and enjoy a glass of wine and connect with other fit pros!  Explore cutting-edge strategies, emerging trends, and innovative technologies tailored for fitness professionals seeking long-lasting client impact and income. Let’s redefine your success and explore experiences of like-minded pros! All are welcome! Please RSVP at the STANDOUT Fit Pro Booth.


Session 1: 7:30am-8:45am

SA1H: Selling Without Selling: It’s About the Relationship! (NEW) - Bob Esquerre, MA, NSCA-CPT

The Selling Concept has been one of the most terrifying experiences for FitPros! It’s terrifying because we don’t understand it. Join Bob as he “strips-bare” the selling mystique by talking about Emotion, Value & Trust instead of traditionally aggressive sales tactics

Session 2: 9:15am-10:30am


SA2B: Pursuing Your Passions in Wellness (NEW) - Sohailla Digsby, RDN, LD

It is absolutely possible to fully enjoy life’s indulgences and maintain long-term fitness simultaneously! Sohailla will unveil the blueprint that will guide you to the intersection of lasting health and happiness, leaving guilt behind. Once the secret formula is uncovered, you’ll realize that relentless, stressful efforts are not required to strike your life-giving balance.

Session 3: 11:00am-12:15pm

SA3H: Stretching For Strength - Flexible Foundations Panel - Amber Toole, Abbie Appel, Irene McCormick, MS, CSCS, Jani Roberts, & Dr. Edward Laskowski, MD

Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

SA4H: Find & Enroll Clients Using Social Media (NEW) - Brandi Clark

If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.

Session 5: 2:45pm-4:00pm

SA5H: Navigating Legal Pitfalls in Fitness (NEW) - Fireside Chat with Miriam Ball and Sara Kooperman

Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Brandi Clark for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.

Session 6: 4:30pm-5:45pm

SA6H: FIT FOR BUSINESS: Leading for Maximum Performance (NEW) - Sara Kooperman, JD

Being a leader seems glamorous. We all think it gives us freedom, extra income and power. In reality, leadership and management are draining, exhausting, and often leave you wanting to pull the covers over your head. Discover how to lead for maximum performance using simple tricks to provide you the success you deserve, the time you so desperately need and the fulfillment that makes your career worth pursuing!


Session 1: 7:30am-8:45am

SU1H: Fitness Marketing Masterclass: Insider Tips (NEW) - Kerry Tate

Step into the world of high-octane fitness sales and marketing with Kerry, the Owner Operator of Tate’s Total Training. Uncover the exclusive secrets that will supercharge your membership and personal training sales, including expert tips for maximizing your small group sessions. This session is a must for anyone looking to take their fitness facility business to the next level! Don’t miss out!

Session 2: 9:00am-10:15am

SU2H: PT 2024: Meet The Hybrid Fitness Professional (NEW) - Bob Esquerre, MA, NSCA-CPT

How many weekly PT Sessions can we deliver before nearing burn-out? How much can we keep increasing our prices before we hit that “price-ceiling”? Join Bob as he reviews the new skills that Personal Trainers will need to grow our businesses beyond 1-on-1 Training Sessions.

Session 3: 10:45am-12:00pm

SU3H: Create Content to Boost Sales (NEW) - Amber Toole

Dive into content marketing strategies and create a month’s worth of content during the session. Learn content creation, SEO, social media, and email marketing tactics. Walk away with actionable content ready to drive sales. This session empowers you to thrive and skyrocket your fitness business!

Session 4: 12:15pm-1:30pm

SU4H: Monetize Your Bottom Line (NEW) - Irene McCormick, MS, CSCS

Learning to monetize your fitness programs is very important for any fitness professional who wants to grow their business and income. Many factors affect the profitability of fitness programs, including positioning, marketing, packaging, delivery, target market, etc. And all this must be consistent, despite changes in talent and management. Creating and delivering amazing fitness programs is both art and science, but making money is the bottom line