Intimate & Affordable Fitness Business Development
SCW Health & Fitness Business Summit
About IHRSA partnership
IHRSA, the Global Health & Fitness Association for club owners, managers and directors, has chosen to exclusively support the SCW Health and Fitness Business Summit. IHRSA currently has new memberships available for fitness professionals and studio owners. Please visit: www.IHRSA.org.
Featured Topics
“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter
“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Bill McBride
President / CEO of BMC3, LLC
IHRSA, Club Industry & AB Show Presenter
“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”
Chris Stevenson
IHRSA, Club Industry & AB Show Presenter
FRIDAY – NOVEMBER 5
SESSION 1
7:30-8:45AM
Even with the best diet and fitness routine, if sleep is off, you’re wrecked. Rest and sleep are crucial to healing and maintenance of health. This session will explore the physiology of the body when deprived and how it affects testosterone, GH, IGF and other hormones involved in satiety and appetite control. We will also tune into the newest research on how to improve the hours spent in slumber.
Exercise may be a good stress (eustress), but life is filled with harmful stress (distress) that alters hormonal levels, health and inflammation. How does exercise impact these effects and balance stress? Join us for a deeper dive into understanding these concepts and applications and learn how to expand your programming for success.
Small Group Training is growing rapidly and for good reason. From a client’s standpoint it is fun, interactive, results driven and cost effective. From a personal trainer’s standpoint, it is a great way to leverage time, increase income and ultimately help more people. In this interactive session, learn how to create, market, sell and execute dynamic small group training that keeps clients coming back for more. Explore tangible tips and tools that can be easily implemented for massive impact on your small group training.
SESSION 2
9:45-11:00AM
Keto or intermittent fasting? Bulletproof coffee or detox teas? If you’re confused by the misinformation on social media and don’t know where to turn for evidence-based nutrition concepts, this is for you!
Things are changing so rapidly these days in the world of cannabis and CBD. Review the science behind CBD, what we know about how it works, and what we can expect in the future. It promises to be a fast paced, informative session.
The fitness industry has changed … for good. In-person experiences are still a thing, AND digital options are here to stay. Make the most of both options and get the best of both worlds by going hybrid. Learn how you can simply AND successfully launch an online business without giving up opportunities in the club environment. Increase your impact by embracing this new opportunity.
SESSION 3
11:15-12:30PM
Metabolism, a word heard in the fitness industry every single day, but what does it actually mean? Join our panel of nutrition experts as they discuss the basics of metabolic individuality and what you must know about it. Discover tips and tricks to meet your unique needs, improve cellular performance and reach your health, fitness, performance and body composition goals.
Improve your ability to identify and correct common positional faults found in the active individual. Discover how the relationship between proper alignment and posture supports healthy movement. There is a unique relationship between stability and mobility throughout the kinetic chain. Let’s revisit the foundation to improve performance.
Your clients and staff are the backbone of your fitness business. In this session, learn innovative approaches for recruiting ideal staff members and clients, and proven strategies for retention that will motivate for years to come.
SESSION 4 (Lunch Session 1)
12:45-2:00PM
Not many people get into the health and fitness industry because they want to sell things. Sales can be a real challenge for a fitness professional but with a simple flip of your mindset sales can be easy. Leave with tangible tips and tools to make the process of sales an awesome experience for both the customer and the salesperson.
SESSION 4 (Lunch Session 2)
1:30-2:45PM
Intermittent fasting and carb cycling are extremely popular in weight loss research. In this session, we will address these topics as well as three other types of fasting; prolonged, dry and wet fasting. We will explore the effects on weight loss, the immune system and the life of our cells.
The pandemic flipped the fitness world on its head, meaning it’s more important than ever to have best legal practices in place to ensure your business and assets are protected, and your community and clients are safe. Learn the legal essentials you need, including: waivers, employee vs. contractor agreements.
SESSION 5
3:00-4:15PM
Overwhelmed with the many diets and weight loss options out there from Keto to Intermittent Fasting? Are your clients frustrated and confused (and you too)? Do you know the fads from the facts? Learn from a registered dietitian who works on the fitness front lines just exactly what works and why.
Current research indicates that 1 in 3 people in the United States has one or more forms of arthritis. As the numbers rise, so does the need for qualified fitness professionals who can work with this population. This session is an introduction to the tools needed to understand the who, what and how of working with the arthritic client. Gain an understanding of various types, symptoms and causes of arthritis as well as how to create safe and effective exercise programs.
With more individuals taking charge of their health and fitness, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While exciting for successful business owners, this tremendous growth also means more competition for entrepreneurs. One of the best ways to stand out in this hyper-competitive industry is to niche down. Learn from industry experts on the importance of paying extra attention to select groups and how to set yourself apart from other trainers in the field.
SESSION 6
5:00-6:15PM
Studies suggest that nutrition is more important than exercise for achieving weight loss and maintaining a healthy weight. Learn the science behind why popular diets fail and specific training-based nutritional needs. Leave with the knowledge to help your clients reach their goals, all while staying within your scope of practice.
Balance is not something that just happens…it needs to be nurtured, practiced & created. In this business and personal development workshop use quadrant logic to discover & identify your dream life, recognize roadblocks that may be preventing success, then create a map for professional and personal balance. Conclude with a meditative practice to provide space for your own perception of true balance in life and legacy – on your own terms.
Join top experts as they share their thoughts and discuss the most current issues that impact the Health & Fitness Industry today. Gain insight into perceptions and sensitivities in the fitness industry, staffing shortages, club pricing, design trends and more. This is one you don’t want to miss!
SATURDAY – NOVEMBER 6
SESSION 1
7:30-8:45AM
Functional foods do more than just providing your body with essential nutrients, they promote optimal health and help reduce the risk of disease. Learn how to elevate your nutrition and start eating your way to long-lasting health!
Our bodies are sacred and should be treated with the best self-care. But are you doing everything you can to promote your best self? Learn the ins and outs of CBD and how you can incorporate CBD products into your daily self-care routine to achieve your best life.
It’s not just you and your fitness business that has transformed to survive the pandemic – your members have too. Join Bill McBride as he examines ways consumer habits have shifted, how they will influence the fitness industry, and ways that your business can embrace these changes to meet new expectations and be successful post-coronavirus. Learn easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.
SESSION 2 (Keynote Address)
9:45-11:00AM
It’s all about others! Embrace your personal leadership style as well as discover how to multiply and maximize the performance of your team members. The best leaders rely on a few key concepts that allow them to engage others and build on everyone’s unique talents.
SESSION 3
11:15-12:30PM
If your goal is to live a vibrant life with less aches and pains and more vitality, understanding the role fascia plays in every aspect of your health is critical to achieving that goal. Whether you’re working with high performance athletes, active adults, or clients who need rehabilitation, this session will give you the tools to help others and yourself live a better life. From the cellular and molecular level of fascia’s critical role in stability to the macro level of postural and structural stability, we’ll explore the extracellular matrix in detail and learn simple application concepts to tap into this system. 
Resistance training is the BEST medicine you can give your body. Explore the key principles that help you fight aging, improve function, and learn why every woman should have a barbell in her hands!
With 1 billion active users on TikTok & the extreme popularity of Reels on Instagram, it’s time to get hip to new ways of growing your audience. Review the TikTok and Instagram platform, create compelling content to tell your story, publish videos & see a high return on your emotional investment. Walk away with the confidence needed to engage your customers, content strategy framework to build on & make the most of these ‘new’ tools.
SESSION 4 (Lunch Session 1)
12:45-2:00PM
What’s more important, calories, macros, or the nutrient profile of foods? Can you make any impact on where fat tissue is lost from? Is weight maintenance really a numbers game, or is there more to it? Are some people just unable to manage their weight? Find out in this session!
Having a brand that stands out and shows the world who you are, quickly and consistently, is a necessary skill set. Successful independent fitness pros need to know what a brand does, and how to build, define, and manifest their own unique brand, piece by piece.
SESSION 4 (Lunch Session 2)
1:30-2:45PM
Learn what’s in store for the Industry in 2021 from our panel of diverse and experienced fitness leaders. They will discuss what to expect for club & boutique owners and operators, program directors, instructors & trainers in this ever-changing industry. Take advantage of the coming trends to grow appropriately in your business and role.
SESSION 5
3:00-4:15PM
If the liver could talk, it would plead for a decrease in alcohol consumption, just like we plead with our clients. Formaldehyde, AKA embalming fluid, and acetone, just like nail polish remover, are byproducts of the most popular forms of recreation in the US. This session explores the body’s response to small amounts and large amounts ingested as well as what other bodily functions suffer from our favorite pastime.
Be the producer of your best life with FallPROOF: Fall Prevention and Trivia! This session serves as an introduction to the groundbreaking FallPROOF program that reduces fall risk through movement and education in a fun way! Answer fall prevention trivia, increase strength, balance, flexibility and coordination while stimulating the brain! This session might just save your life!
Gain creative insight into maximizing the spending density of your clients, developing the ideal products and programs to subsidize your current revenue and adjusting your current pricing structures, in order to better maximize your fitness business earning potential.
SESSION 6
5:15-6:15PM
The attraction to diets and weight loss fads is intense: from Keto to Intermittent Fasting to pills and shakes. Be aware of potential regrets and consequences before you go there. Is it worth the “diet hangover” or is a happily-ever-after “marriage” to a streamlined 5-step plan what you need instead?
In this session we will show you how to use massage guns and electronic muscle stimulators to recover faster, reduce delayed onset muscle soreness and do a myofascial release in different muscle groups. We will deal, hands on, with any tension, knot, or soreness. Our goal is to educate you about the technology and leave you refreshed for the rest of your weekend.Our technology allows for a transformative physiological experience, which is already helping millions around the world.
You don’t have to spend money on ad campaigns and boosts in order to grow your business. First consider these five crucial and FREE marketing tweaks in developing a business growth strategy that successfully connects your brand with your target customer and convinces them to buy your product.
SUNDAY – NOVEMBER 7
SESSION 1
7:30-8:45AM
With the rising concerns of inflammation, poor gut health, detoxification, and boosting the immune system, superfruits have become a hot topic. Unleash the ‘Mfinite’ benefits of an undiscovered superfruit found to support skincare, healthy fat loss, and core health. Discover the power of the world’s greatest antioxidants and spices of life.
Physical appearance does not determine if you are “FIT” In This lecture, we will explore what “Fit” means for you personally, and the science behind health and wellness. We will explore how to overcome our own doubts and judgments as instructors, look at the pressures society puts on the physical form, and how we can promote a body inclusive environment while still promoting health in our classes!
Now, more than ever, a digital presence is vital to your success, but if your business isn’t growing, your marketing may need a makeover! Assess your current marketing and learn digital marketing strategies and practices of the most successful fitness brands to implement today to generate growth and revenue.
SESSION 2
9:00-10:15AM
Approaching menopause and dealing with hormonal imbalances is tough, but doable. Join us for a comprehensive look at everything to keep females flourishing such as the how and why behind the hormones, physiological changes, proper nutrition, efficient training and mental issues with neurotransmitters.
Exercise science research findings are frequently misrepresented in the media. Join Siri, a Harvard researcher, to become fluent at interpreting studies and parsing fact from fiction. Learn about RCTs, sample bias, representativeness, the peer review process and more to become a credible source of knowledge to your clients and students.
COVID over! Virtual tiring? Now what? A studio perhaps? A collaboration with an already existing club or studio? This lecture will take you through the steps and how to develop your business for success. From proformas, to business plans, to negotiating leases, to brand success tactics.
SESSION 3
11:15-12:30PM
Explore the influence of an obesogenic environment and hyper-palatable foods. Could it be true that current food culture and accessibility are making it almost impossible for us to manage weight and stay healthy, despite how much we workout? Learn from a registered dietitian which foods and triggers are setting up our downfall, and what to do about it!
Learn the secret ingredients for launching time-based challenges at your facility to gain and retain members. From weight loss, nutrition, and fitness transformation challenges, we’ll cover it all. See how these limited-time programs, when implemented and managed correctly, can ignite energy and excitement throughout your entire gym and serve as a feeder into all of your departments. Walk away with the steps on how to organize your internal team, hire the right coaches and market these incredible events.
When every group fitness instructor, trainer, and influencer is vying for your customer’s attention and dollar, how do you compete? Explore a whole new way to think about your target demographic & make your readers and viewers say, “I felt like you were talking to me.” No more hesitation before you click “send” and no more staring at blank screens. The right words open doors. They’re in this session.
SESSION 4
12:45-2:00PM
There is a science behind gaining muscle and we will take a comprehensive look at hormonal influences, sleep implications, genetically influenced fiber types, and of course, proper training and nutrition.
Join Debra Atkinson as she discusses six different studies featuring women in menopause and find out what women really want! Learn to market, sell, and design programming to attract new clients immediately, all on a shoestring budget!
Create, implement and drive leads into clients in “6ix” steps that focus on the client experience, re-framing & rephrasing, and prescribing rather than selling. Close more leads and overcome objections with confidence to have the fitness career you truly dreamed of!
