FRIDAY, AUGUST 23


Session 1 — 7:30am-9:00am

TIDBITS TO GROW YOUR BUSINESS
Paul Bosley
This seminar reviews 14 key concepts that taken together, present an overview of how to be successful in the fitness industry. The concepts begin with launching the business to operating and managing a fitness business and ends with exit strategies. Questions and answers are encouraged as each concept is shared. (LECTURE)
FR1 Room Q

BEST PRACTICES TO INCREASE RETENTION
Lindsay Vastola, NSCA-CPT
Too many fitness businesses face client and staff turnover at a rate they are not able to adequately replace. Increase retention rates for both clients and staff with proven strategies that can immediately be integrated into your current systems and programs. (LECTURE)
FR1 Room R

SOCIAL MEDIA SHORTCUTS, SYSTEMS & STRATEGIES
Debra Atkinson, MS, CSCS
Social media is both a must and source of confusion for fitness pros. You don’t have time to do it or figure it out. Identify why social media, and a system to save time. You can use this step-by-step to delegate social to someone else and still track results. (LECTURE)
FR1 Room S


Session 2 — 10:00am-11:30am

FITNESS BUSINESS TRENDS FOR 2019
Sara Kooperman, JD
This entertaining presentation examines the fitness fads, exercise trends, and the direction that our clients wish us to pursue. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation, experimentation and systematization of exercise execution, and review the predictions from IHRSA, ACSM, Club-Intel and SHAPE Magazine. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future. (LECTURE)
FR2 Room Q

INNOVATIVE PROGRAMMING & RETENTION IDEAS
Lisa Gorsline
Learn 10 program and retention ideas that you can take back to your club. Some cost little to no money to implement. These ideas are a tremendous way to put fun, entertainment and excitement back into your membership. You will walk away with ideas that are proven to work. (LECTURE)
FR2 Room R

BRAND BOOTCAMP – BUILD A HEALTHY BRAND
Mark Williamson
Few fitness club owners are aware of their brand presence and how it’s doing. However, doing that is critical for your sales and marketing efforts to work, and your business as a whole to thrive. With this workshop, discover the foundations of building a killer brand and how to communicate your unique and differentiated story – a true competitive advantage. (LECTURE)
FR2 Room S


Session 3 — 11:45am-1:15pm (Lunchtime Session 1)

(IF YOU CHOOSE THIS SESSION, THEN 1:15PM − 2:15PM WILL BE YOUR EXPO AND LUNCH BREAK)

WHAT FITPROS WANT FROM LEADERS
Nathalie Lacombe, MS
Growth! From the GroupEx Instructors in the industry for 30 years to the Gen Ys who just started, all fitness pros are looking for growth opportunities from their employers. They are loyal to the experience of working for you, not your business. Learn the key components to growth that go beyond simple education – allowance and will create employee relationships that benefit all. (LECTURE)
FR3 Room Q

SOCIAL MEDIA BASICS & BEYOND
Jessica Maurer
From platform changes to confusing lingo to the ever-changing landscape of our online lives, the world of social media can be overwhelming. In this lecture, we break down the basics of the top three fitness-related platforms and create a personalized plan that you can quickly implement on Monday. (LECTURE)
FR3 Room S


Session 3 — 12:30pm − 2:00pm (Lunchtime Session 2)

(IF YOU CHOOSE THIS SESSION, THEN 11:30AM − 12:30PM WILL BE YOUR EXPO AND LUNCH BREAK)

EMOTIONAL INTELLIGENCE AND HIGH PERFORMANCE LEADERSHIP
Lindsay Vastola, NSCA-CPT
Fitness ranks among the top three industries losing significant financial opportunity due to a lack of training in Emotional Intelligence (EI). When fitness professionals at all levels discover the power of developing EI and apply key strategies, outcomes are far more successful for the company, its leaders, staff, and clients. (LECTURE)
FR3 Room R


Session 4 — 2:15pm – 3:45pm

FROM SUB LIST TO CEO 
Haley Stone
Ever wondered how to take your passion and turn it into a career? Spend a session with Haley Stone, CEO of WERQ, the wildly addictive cardio dance workout based on pop and hip-hop music. The session begins with a behind-the-scenes look into her path from part-time instructor to full-time CEO. (LECTURE)
FR4 Room Q

CREATING VALUE BASED COACHES
Sheldon McBee, MS
In this session we will focus on positioning small group training coaches and programs to dominate health club ancillary revenue. You will walk away hearing some of the best practices to coordinate this type of initiative with the staff who ultimately closes the sale. (LECTURE)
FR4 Room R

UTILIZING FITNESS TECHNOLOGY
Jessica Maurer
With the ever-expanding technology industry, it is easy to be confused about where to put your time and money. This lecture will discuss the latest fitness programs and gadgets plus how this technology can become tools to help you obtain and retain clients. (LECTURE)
FR4 Room S


Session 5 — 4:00pm-5:30pm

BUILDING BETTER TEAMS
Greg Sellar
Anyone who believes in the purpose of their team can succeed as a leader. Unfortunately, few team leaders step into the role with all the skills needed to manage and lead a team to success. Learn what constitutes a real team and understand team performance for better results. (LECTURE)
FR5 Room Q

BUILD YOUR SALES PIPELINE
Khaled Elmasri
Khaled will take you through his 5 piece pipeline from defining who your target market is and all the way to making the sale. Learn how to build a sales system that allows you to remove yourself from the day to day grind. (LECTURE)
FR5 Room R

GRAY IS THE NEW GREEN
Debra Atkinson, MS, CSCS
They don’t think they’re “old.” They don’t want to get hurt. They are looking for answers to longevity and still want to look good in their jeans. What the over 50 market wants, and what they need, so you can get them, keep them, and they’ll tell all their friends. (LECTURE)
FR5 Room S


Session 6 — 6:30pm-7:30pm

STATE OF THE INDUSTRY ADDRESS – PANEL DISCUSSION|
Irene Lewis-McCormick, MS, CSCS, Melissa Layne, MEd, Lindsay Vastola, NSCA-CPT & Mark Williamson
Meet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we are facing in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today.
FR6 Room Q

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SATURDAY, AUGUST 24


Session 1 — 7:00am – 8:30am

SOFT SKILLS FOR TOUGH EMPLOYEES
Nathalie Lacombe, MS
As leaders we’ve all had days when we wish an HR pro could handle the “people issues” so we can get back to our real work of running our business. Then we remember our people ARE our business and we need to keep growing our ability to face and handle those employee challenges. Learn soft skills key to mitigating recurring issues in the fitness industry. (LECTURE)
SA1 Room Q

ESSENTIALS TO SELLING BEYOND PRICE
Lindsay Vastola
As competition in the fitness industry increases, consumers are actively seeking a better fitness experience over a better price. It is more critical than ever to arm your entire staff with the tools to successfully sell higher-valued experiences and not just the best price. (LECTURE)
SA1 Room R

MARKETING TO WOMEN IN MIDLIFE
Debra Atkinson, MS, CSCS
Message midlife women so they want to listen and know you “get her.” Avoid mistakes most fitness businesses make that are turning her to online programs and YouTube.
If you can message her and you’ve got the services you’ll have a thriving business for decades. (LECTURE)
SA1 Room S


Session 2 — 9:30am-10:45am

HOW TO THRIVE, NOT JUST SURVIVE, IN THE FITNESS INDUSTRY
Doris Thews
What does it take to build a strong foundation & endure long term as a Fitness Professional? One word… Reputation. Doris Thews 30+ Years Fitness Industry expert will share with you tips and tools to develop, evolve and sustain a solid brand image and build R.E.S.P.E.C.T in today’s competitive Fitness landscape.
SA2 Room B


Session 3 — 11:00am – 12:30pm

START YOUR OWN FITNESS BUSINESS
Arin Lindauer
Too many fitness professionals want their own business but never make it off the ground, lacking the knowledge, skills, and systems needed to succeed. In this session, we’ll walk through how to take your passion for fitness and turn it into a successful business that makes income and impact. (LECTURE)
SA3 Room Q

FINANCING OPTIONS FOR YOUR BUSINESS
Paul Bosley
The first half of this seminar focuses on how to prepare yourself and your business for underwriting. The second half of this seminar reviews all of the various methods and products available to finance a new studio and fitness center. The session ends with a question and answer session. (LECTURE)
SA3 Room R

INSTAGRAM STORIES BOOTCAMP
Amanda Vogel, MA
Instagram Stories are so popular because they’re fun and quick to consume. They are also enormously helpful for boosting business. Discover why Stories are the next big thing in social and how to expertly leverage this mobile phenomenon. Leave with dozens of strategies to amp up your Story game. (LECTURE)
SA3 Room S


Session 4 — 12:45pm – 2:15pm (Lunchtime Session 1)

(IF YOU CHOOSE THIS SESSION, THEN 2:15PM − 3:15PM WILL BE YOUR EXPO AND LUNCH BREAK)

GLOBAL FITNESS TRENDS – WHAT’S THE RAGE?
Mark Williamson
Learn the hottest fitness industry trends from ClubIntel’s recent study on operator’s adoption of over 100 practices. ClubIntel’s study tracks behaviors of approximately 1400 operators representing 19,000+ facilities worldwide to expose the trends impacting today’s business environment. This session can directly impact how you plan for your club’s future. (LECTURE)
SA4Q

STANDARD OF SERVICE MODELS
Lindsay Vastola, NSCA-CPT
Gyms are leaving thousands on the table or being squeezed out of the industry because they are overlooking their most critical asset: a standard of service system that is regularly assessed, trained and integrated. Standard of service essentials will improve your bottomline and company culture, and ensure better outcomes. (LECTURE)
SA4R


Session 4 — 1:30pm – 3:00pm (Lunchtime Session 2)

(IF YOU CHOOSE THIS SESSION, THEN 2:15PM − 3:15PM WILL BE YOUR EXPO AND LUNCH BREAK)

BECOME A FITNESS MICRO-INFLUENCER
Amanda Vogel, MA
Social media influencers usually have millions of followers, but everyone has a shot at being a micro-influencer, i.e., someone with modest follower numbers and a highly engaged audience! Learn from a fitness micro-influencer who’s worked with New Balance, Walmart and Orangetheory Fitness about how to expand your role to include micro-influencer. (LECTURE)
SA4 Room S


Session 5 — 3:15pm – 4:45pm

INSPIRING THE HUSTLE
Amy Pylant & Kevin Richardson
Trainers get into the business to impact lives. Over time, the luster of hustle wears off as days become long and hours become longer. Learn how to maximize your day as a trainer and manager to inspire quality hustle, drive and desire to continue training and make the most out of it. The second half of this lecture will focus on how outdoor group training through Camp Gladiator has mastered how to impact more lives in less time! (LECTURE)
SA5 Room Q

COPING SUCCESSFULLY WITH DIFFERENT PERSONALITIES
Lisa Gorsline
In this session you will learn what makes people tick and the power of connection with your members and your co-workers. We will discuss the four personality types and how you communicate differently with each one. Don’t miss this session, its unique, fun and motivating! (LECTURE)
SA5 Room R

MULTI-MEDIA MARKETING FOR GROWTH & PROFITABILITY
Sara Kooperman, JD
Examine how to market effectively and explore branding your business through various media sites driving it to success. Uncover your unique market position, create email blasts, construct eNewsletters, mold your website and expand your social media presence. Explore ways to take your business to the next level with effective, strategic and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Bring your business cards, and leave with plenty of FREE advice and resources! (LECTURE)
SA5 Room S


Session 6 — 5:00pm – 6:30pm

FEMALE LEADERSHIP: PERSONAL & PROFESSIONAL
Sara Kooperman, JD, Nathalie Lacombe, MS & Carolyn Erickson
Explore the very personal success stories of some of the most successful women in the fitness industry. Discover the secrets on how to overcome challenges, engage opportunities and demand success. Wander down the road to professional fulfillment, using confidence, competition, and character. Let these visionary industry icons empower you to make game-changing decisions. (LECTURE)
SA6 Room Q

PLANNING & DESIGNING YOUR OWN STUDIO
Les Wiehe & Barbara Chancey
Whether you are creating a new studio business or remodeling and expanding your current studio, get the tools necessary to set yourself apart from the competition. Learn what the top cycling, yoga, barre and HIIT studios feature from fitness room layout, audio/visual, lighting, locker rooms and coffee bars.  (LECTURE)
SA6 Room R

HACK THE STATUS QUO
Greg Sellar
Hack the Status Quo is about doing something – now. If you or your team are complacent, hoping for change to magically transpire, Greg addresses ‘The 3 Ms’ – Mindset, Motivation and Momentum – understanding the factors that suck creativity from companies, preventing action and strangling competitive edges. (LECTURE)
SA6 Room S

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SUNDAY, AUGUST 25


Session 1 — 7:00am – 8:30am

THE JOY OF EX
Nathalie Lacombe, MS
Are your training sessions and classes good, excellent, or phenomenal? Nathalie offers you the winning formula to ensure your clients will keep coming back week after week. Learn how to not only program for a great workout, but also create EXperiences filled with joy and a powerful feeling of fulfillment. The time has come to transform your classes and become an exceptional fitness professional! (LECTURE)
SU1 Room Q

STRATEGIES FOR FITNESS CAREER LONGEVITY
Carolyn Erickson
Reinvent yourself with tactics that elevate you. Learn how to adjust your priorities through the challenges we face in an industry that requires continuous amounts of selflessness and self-sacrifice. Stay motivated and innovative while practicing what you preach. Re-Evaluate work life balance and bring back the joy in what you do. (LECTURE)
SU1 Room R

FITNESS WRITING: BLOGS, WEBSITES & MAGAZINES
Amanda Vogel, MA
Writing about health/fitness opens the door to a higher profile in the fitness industry. But first you must win over and engage editors and readers with the right content “packaging.” Discover tricks for crafting informative and entertaining articles and blog posts and receive guidance from a seasoned magazine writer/blogger. (LECTURE)
SU1 Room S


Session 2 — 8:45am-10:15am

LEAD & SUCCEED REB3L STYLE
Tricia Cremeans & Ashleigh Hughes
Building and fostering a strong sense of community is integral to the success of any instructor, format and business. We will share some of our best practices for building a successful class that redefines fitness and empowers students. (LECTURE)
SU2 Room Q

ACQUIRING & RETAINING PERSONAL TRAINING CLIENTS
Herson Garcia
In this epic course, you will learn how to acquire new clients and retain your current clientele. Learn how to get referrals without having to spend on marketing. With just a few simple ideas you will learn how to keep clients for over 10 years and allow your own clients to market for you. (LECTURE)
SU2 Room R

GOLDEN NUGGETS FOR SUCCESSFUL MANAGERS
Ann Gilbert
As a manager you have three bosses: owner, members and staff. Join in a mastermind round table and discuss nuggets that will make you the best leader in your area. Stop the fear of failure and stand up for growth in 2019. (LECTURE)
SU2 Room S


Session 3 — 11:15am – 12:45pm

PT + GROUP FITNESS = SKYROCKETING SUCCESS
Barbie Brown & Shannon Lyon
Bridging personal training with group fitness ignites sustainability and affects longer-term change. The concept is strategic, distributes your time more effectively, and builds stronger relationships between you and your clients. Skyrocket your success in transforming yourself into group fitness through MASHUP®, a progressive VIIT group instruction format. (LECTURE)
SU3 Room Q

INCREASING YOUR FITNESS BUSINESS PROFITS
Arin Lindauer
The most successful fitness professionals and owners reach a point where they stop growing because their time and energy are MAXED OUT! In this session, we’ll walk through the systems needed to increase your client base, revenue, and profits month-over-month, while building a team to ensure your continued growth. (LECTURE)
SU3 Room R

INSURANCE FOR STUDIOS, INSTRUCTORS & TRAINERS
Jennifer Urmston Lowe
Fitness instructors, personal trainers and fitness studio owners alike need to attend this session to understand what insurance coverage they need as they grow their businesses. Today’s legal environment is challenging for all fitness professionals. It is important to learn more about the types of insurance coverage that is needed to protect an individual and a studio. (LECTURE)
SU3 Room S


Session 4 — 1:00pm – 2:30pm

AQUATIC PROGRAMMING FOR SUCCESS: THE EBBS AND FLOWS
Connie Warasila
This seminar will teach you to utilize your most expensive piece of fitness equipment – your pool! Learn to maximize your return on investment and take programming that is “all wet” and have it gleam with excellence. Take your dying aquatics program and resuscitate it with alternative programming, instructor training, leadership and motivational tools to create a profitable aquatic exercise program. Leave with great strategic marketing tools and programming protocols to turn your pool into a profit center! (LECTURE)
SU4 Room Q

STUDIO SYNERGY: 8 WEEK PROGRAMS
Sohailla Digsby, RDN, LD, CPT
Imagine the synergy and success that would come from everyone having the same agenda for 8 weeks: to reach their very Best Bodies regardless of their starting fitness level or weight. In this session, get prepared to launch an 8-week facility-wide program where everyone sees and feels results. (LECTURE)
SU4 Room R

PODCASTING 101
Christine Conti
No platform? No problem! Make your voice heard through your very own podcast! Learn how to create a successful podcast, grow your business, earn extra income, attain sponsors, and more! (LECTURE)
SU4 Room S

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