Health & Fitness Business Summit
Friday, August 21
9:00am-10:15am EST / 8:00am-9:15am CST / 6:00am-7:15am PST
Once a trend, indoor cycling is an undeniable staple and an immersive event that often feels like a religious experience. To thrive in the fitness industry today, facilities need world-class instructors, distinctive equipment, accurate measurements with rock concert lighting and sound. Discover how industry-leading technology can drive recruitment, retention and revenue and help you rise above your competition. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Kelly Coulter created the GO VIRTUAL Challenge in response to CoVID19, She saw instructors and trainers stumble over technology and mindset issues in their efforts to create a paid online offering. Learn the steps PLUS the most common hacks to creating a paid virtual offering in this session. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
10:35am-11:50am EST / 9:35am- 10:50am CST / 7:35am-8:50am PST
Examine how to market your business effectively during and after this pandemic. Explore different media options to brand your business and drive it to success. Uncover your unique market position, perfect your Live Stream Options, create email blasts, construct e-newsletters, mold your website and expand your social media presence. Learn from Sara Kooperman, thriving entrepreneur who started from a 3rd floor walk-up and transformed it into a multi-million-dollar enterprise. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Millennials drive $4.2 trillion of the global wellness economy, spending more on fitness than on college. As the largest generation in America, Gen Z is set to eclipse Millennials as an even more health-aware consumer. We will uncover the critical path to winning with these audiences and capturing the ever-growing youth clientele. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
12:10pm-1:25pm EST / 11:10am-12:25pm CST / 9:10am-10:25am PST
Whether it be at the studio, in home or now even live streaming online, the pandemic has set the future trajectory of personal training. Get tips, tricks and invaluable insight on how to embrace the evolution & future of personal training by using it to your advantage wherever you train! (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Discover what members want during and after this pandemic. Gain insights into how, when and ways to reopen our facilities for business survival and growth. Dig deep into member preferences to earn trust and regain their active participation through effective programing, management and maintenance. Understand how to approach members to bring them back and grow your revenue through retention and new member acquisition.
2:25pm - 3:40pm EST / 1:25pm - 2:40pm CST / 11:25am - 12:40pm PST
The fitness industry is in a massive state of change due to the impact of a global pandemic . Large economic events can cripple both your facility and your staff financially and emotionally. Join us as we look at opportunities to adjust and adapt during these challenging times and prepare for a powerful reemergence in your community. We will look at equipment trends, safety trends and programming trends in hopes of sharing best practices that will benefit all attendees. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Outdoor, Bodyweight-only Bootcamps are exploding! Taking your workouts outdoors has never been easier and more important. Discover four (4) movement principles that will change the way you design your “anywhere” workouts and challenge your clients on three (3) physical needs (stability, strength & power). Learn how to correctly cue and execute movements in all three (3) planes and stimulate the cardiovascular system to enhance metabolism. Introduce more play into your workouts for unlimited exercise strategies and ideas for all populations. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
4:00pm-5:15pm EST / 3:00pm-4:15pm CST / 1:00pm-2:15pm PST
Join us for this in-depth look at how we will respond to our active agers once we reopen our facilities. How will we integrate exercise into the 50, 60, 70, 80+ age market. What type of programs will we be offering? What type of protocols will we engage? What type of technology will work with this age bracket? Don’t miss this interesting webinar that will address the future of our active aging participants. Perfect for owners, managers, directors, group fitness instructors and personal trainers alike!
(HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
We will discuss how to think strategically for personal and professional success. We will revisit Stephen Covey’s 7 Habits of Highly Effective People as a framework as well as other framing tools.This will encompass a modern day paradigm with the reality of constant change & the use of technology and social media. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
5:35pm-6:50pm EST / 4:35pm-5:50pm CST / 2:35pm-3:50pm PST
Learn what’s in store for the Industry in 2020 from our panel of diverse and experienced fitness leaders. They will discuss what to expect for club & boutique owners and operators, program directors, instructors & trainers in this ever-changing industry. Take advantage of the coming trends to grow appropriately in your business and role. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Learn how to combine live and online participants in the same successful session. Discover techniques to coordinate small group training and dual-task with both in-club and on-screen clients. Address programming that suits all participants simultaneously. Analyze the business of scheduling, charging, promoting, positioning and conquering the hybrid model. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Saturday, August 22
9:00am-10:15am EST / 8:00am-9:15am CST / 6:00am-7:15am PST
Do you feel the fitness industry is saturated and you want to create a brand that stands apart from the masses? Courtney will guide you through a personality driver questionnaire highlighting your unique characteristics that separate you from your competitors. Moreover, unlock simple strategies to incorporate these unique selling points into your business brands. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
LinkedIn can be an excellent tool to help you stand out! This business-to-business platform has some tools to help you build a rock-solid following and keep you in front of decision makers. Learn how to use LinkedIn to get more business! (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
10:35am-11:50am EST / 9:35am- 10:50am CST / 7:35am-8:50am PST
Learn how successful clubs leverage digital marketing and technology to find and close members quickly and efficiently.This session will teach you what you do not know about social media and absolutely must to succeed. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
We’re all waiting for the Next Big Thing; that ingenious device or workout that inspires a new dimension of passion and purpose for our fitness clients. Purpose, however, is not driven externally, but from unlocking the power from within. Finding the key to your Nirvana means delving inward and strategizing to overcome emotional obstacles that block our highest potential. Join Stacey Lei Krauss, a true fitness visionary, and learn to unlock a new dimension of passion and purpose. You’ll leave with a whole new perspective of how to inspire your fitness clients! (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
12:10pm-1:25pm EST / 11:10am-12:25pm CST / 9:10am-10:25am PST
Over the last two years, we have undergone a digital transformation investing heavily in Artificial Intelligence, the results were mindblowing. Learn how Machine Learning will change the way you see the world through your customer's eyes. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Come join social media gurus and fitness marketing experts as they explore ways to wade through the white noise of Digital and Social Media Marketing like our finest millennials. Discuss the dos and don’ts, myths and misconceptions, and learn how to use diversity of Social Media for yourself, your business and your clients. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
2:25pm - 3:40pm EST / 1:25pm - 2:40pm CST / 11:25am - 12:40pm PST
Employees can make or break a facility. In this session, learn how to ensure that your staff is making and not breaking the facility! The key is having a high-functioning team driven toward the same goal. The presentation and roundtable discussions will demonstrate the importance of creating a mission statement and core values that have meaning. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Why does diction matter? What is an algorithm? How does one create powerful platforms? Learn valuable tools to grow your fitness business, increase your audience, and expand your reach with these awesome social media tricks and tips! Use current social media networks to peak interest and attract followers while providing value to others! (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
4:00pm-5:15pm EST / 3:00pm-4:15pm CST / 1:00pm-2:15pm PST
The landscape of group fitness has been forever changed by the current world health crisis. Join these top MANIA presenters as they guide you through what lies ahead for group fitness. Take away invaluable solutions, answers to pressing questions, and effective solutions to set yourself up for success moving forward in the new normal for Group Ex.(HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
It takes more than a title to be a great leader. Uncover strategies that inspire your team and create cohesiveness, even when times are tough. Learn fun, effective ways that allow you to get to know your employees. Everyone will wonder what you are doing that’s generated such a buzz. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
5:35pm-6:50pm EST / 4:35pm-5:50pm CST / 2:35pm-3:50pm PST
Learn to navigate opening, expanding or selling your own fitness business. Whether starting an in-home personal training business, opening a small studio or operating a fitness center, topics such as loan negotiations, insurance issues and partnership arrangements will be addressed in common sense terms. Come with plenty of questions and leave with valuable free legal advice. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
The need to increase revenue outside of club membership has become increasingly important. Your programming can help raise revenue, increase referrals and raise retention. Although we may have great ideas for programs, we don’t always execute the launch properly thus never reaching their full potential. The key component in effective programming is a strategic launch. Discover the key elements in planning a successful launch to your club programs. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Sunday, August 23
9:00am-10:15am EST / 8:00am-9:15am CST / 6:00am-7:15am PST
Too many health professionals “think” they will have a solid future only to end up struggling to make ends meet. We all start with passion, but don’t know how to implement profitability. Billy Hofacker identifies with and understands your pain. Explore effective techniques to turn your facility, large or small, into a financially successful profit center. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
From new platforms to confusing lingo to the ever-changing landscape of our online lives, the world of social media can be overwhelming. In this lecture, learn the best apps, habits, and tricks to use to boost your engagement without having to pay for ads. (MANIA & CLUB INDUSTRY BUSINESS SUMMIT LECTURE)
10:35am-11:50am EST / 9:35am- 10:50am CST / 7:35am-8:50am PST
What’s the fastest growing fitness trend and the latest workout to get your clients sweating and smiling all the way through? Join Emma Barry, fitness guru and global authority to examine programming fads, accommodating your member's service needs and adapting to technology throughout your facility and “on-the-fly”! This eye-opening session is guaranteed to leave you with new ideas and direction to take back to your clubs and boutique studios. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Learn how to use podcasts to grow your business and increase brand awareness. Learn how to create your own podcast or use current podcasts to your advantage. Explore methods to network with current podcast hosts and become a featured guest. Use this cost-effective and far-reaching platform to your advantage! (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
12:10pm-1:25pm EST / 11:10am-12:25pm CST / 9:10am-10:25am PST
At a crossroads and want to scale up your business beyond group/personal training but not sure what to do? Courtney will share tools and tips to help you transition from traditional fitness careers to other Health & Wellness fields such as online coaching, mindfulness programming or operations management.
(HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
The words, virtual, digital and video are now used in every sentence while vision planning for the future of your club or studio. It is not too late, you have not missed the boat completely. Study why this may be time to revisit pricing, retrain staff and make more aggressive moves to stay engaged with your members during these uncertain times. Study proven practices, jump into what we now know as normal. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
2:25pm - 3:40pm EST / 1:25pm - 2:40pm CST / 11:25am - 12:40pm PST
Take your company and/or team to the next level by implementing the fitness principles “STABILIZE, MOBILIZE & CAPITALIZE” into your fitness management practices. Successful businesses make time to slow down, to speed up, to achieve results. Join 37 year fitness industry veteran Doris Thews, CEO of Team Thews Fitness to lead you through this session that will provide you an opportunity to analyze and create an execution plan. Participants will leave the session focused and fired up about their fitness future. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Have you ever found yourself lost when creating a unique class format, retreat or event for your members? In this session, we will outline a process for getting creative with your team while also providing resources to account for the logistics and timelines associated with starting something new.
(HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
4:00pm-5:15pm EST / 3:00pm-4:15pm CST / 1:00pm-2:15pm PST
Billy Hofacker has built a substantial, highly profitable fitness business, around his core values, from scratch and without debt. While plenty of people have large gross revenue numbers, few have substantial and really sexy net profit numbers. Maximize every square foot of your facility. Create a culture that the public wants to be around. Pack your facility with inspired and loyal clients. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
The future is ONLINE. Learn simple broadcasting and production tricks and tips to improve your cueing for online fitness videos, instructor toolbox, and consumer experience. This lecture-based workshop is an exploration and examination of best practices and presentation skills for producing online and live streaming fitness video content. (HEALTH & FITNESS BUSINESS SUMMIT LECTURE)
Pre-Recorded Sessions
Learn Mo’s contemporary approach to building a fit mind, body and attitude after age fifty, based on 10 functional movement patterns and progressions, 7 training methods and decades of training baby boomers. Understand the role that functional movement and purposeful exercise has to play in achieving, preserving and maximizing fitness, health and wellness. (PRE-RECORDED)
This session will incorporate the basics on the latest nutrition research, trends and fads such as carb cycling, intermittent fasting, ketosis, and other diets. What can a fitness professional provide in nutritional guidance and stay within the scope of practice? We will also debunk nutrition myths and review the basics of weight loss and metabolism. (PRE-RECORDED)
Partner-assisted stretching releases muscle tension and increases range-of-motion at the soft tissue level, which is part of recovery and performance enhancement. Using Yoga straps and stretches, we will address loosening tight hips, improving your range-of-motion and circulation, alleviating back pain, and more. Add this programming to your curriculum quickly and easily. (PRE-RECORDED)
100 million Americans currently suffer with chronic pain per the American Academy of Pain Medication. This number includes many seemingly healthy and fit individuals. Join Kimberly Garcia to learn how diet adds to this growing concern and what you can do to be part of reducing this negative statistic. (PRE-RECORDED)
Join Keli as she takes you through a high intensity interval training workout that combines plyometric movement along with ballistic kettlebell exercises. Learn regressions and progressions along with an overview of Kettlebell kinesiology and biomechanics. (PRE-RECORDED)
Intermittent fasting and carb cycling are extremely popular in weight loss research. In this session, we will address these topics as well as three other types of fasting; prolonged, dry and wet fasting. We will explore the effects on weight loss, the immune system and the life of our cells. (PRE-RECORDED)
Women are a unique population too often trained using programs designed for and by men. The successful personal trainer designs an individualized experience for their female clients. Learn special considerations and assessment tools along with how to target this specific audience depending on age and stage. (PRE-RECORDED)
Learn how sleeping well can help to control your cravings and weight. Discover foods, herbs, teas and minerals that can make you feel sleepier and others that may interfere with sleep. Get the eight great, sleep-tight tips. (PRE-RECORDED)
The ability to coach core stability beyond expectation will bring you, as a fitness professional, one step closer to aligning concepts to application. In this session, you will learn coaching concepts specific to stabilizing the spine in a scalable coaching model. (PRE-RECORDED)
What is best – higher-intensity with more carbohydrate calories vs. lower intensity with more fat calories? Does fat intake vs. carbohydrate intake really matter and what are the pros and cons. This session will sift through the information separating fact from fiction. Leave with a clearer understanding of nutritional truths. (PRE-RECORDED)
Max out your Pilates Mat class with 10 authentic advanced exercises from the original repertoire. Revisit Pilates principles and optimal alignment to understand what it means to be “advanced”! Dissect each exercise and discover how to modify and progress movements for your intermediate to expert students. Take your Pilates practice up a notch by safely and successfully adding challenges. (PRE-RECORDED)
Three of the hottest topics in nutrition but only a sampling of what we will discuss in this workshop. Which supplements are actually ergogenic aids and how and when can they be used to your advantage? What about the negative side effects? Are they worth it? Come armed with your clients’ myths, misconceptions and questions. (PRE-RECORDED)
As fitness professionals, we are always looking for exciting ways to develop and deliver dynamic and effective core and abdominal workouts. In this workshop, briefly review the core musculature and core training. Then, learn 2 brand new workouts with unique movements and timing protocols. Utilize stability balls and loop bands to safely and effectively challenge the core from all positions, all planes of motion and at All Angles. (PRE-RECORDED)
Exercise-nutrient intake timing is critical in determining physiological results. Differing macronutrients affects outcomes, and with the popularity of carb cycling and carb fasting, fitness professionals must understand these concepts. Explore the timing aspects of front and back loading and what research shows about carb cycling and fasting for weight loss, muscle gain and while cutting. (PRE-RECORDED)
Falls are a serious threat to older adults and often lead to hip fracture, traumatic brain injury, disability, nursing home admission and even death. With the growth of an aging population, fall prevalence is expected to increase, making balance training a high priority. Walk away with program examples as we explore the key risk factors for falls, evidence-based fall prevention strategies and have fun with balance circuits. (PRE-RECORDED)
Do you feel sluggish and wish you had more energy to make it through the day? Are you and/or your clients at a plateau and frustrated about “those last few pounds?” This class will cover ways to boost your metabolism right as you wake up and even throughout your night’s sleep. (PRE-RECORDED)
Unleash your inner beauty and best! This new spin on cardio kickboxing is a high-energy knockout of workout both on and off the barre. This 60-minute workout will certainly have you feeling stronger, leaner and more energetic. (PRE-RECORDED)
Learn which dietary and lifestyle practices lead to longevity across the world. Discover how the Okinawan way of life and practice of Hara Hachi Bu can help your clients eat less. See how eating more raw and steamed vegetables can lengthen your lifespan while other foods have the opposite effect. (PRE-RECORDED)
Take a deeper look into the fundamentals of Yoga instruction from an authentic, fitness-appropriate perspective. This condensed course serves as the next level of the Hatha Yoga postures discussed in Yoga Fundamentals I addressing the eight limbs of yoga, detailed pranayama study, partner yoga, inversions, chanting and chakras. SCW Yoga Fundamentals I is recommended but not required. (PRE-RECORDED)
We often look for the best values in food, which aren’t necessarily the best for our health. Learn about the 12 toxic chemicals being pumped into popular foods and the strange genetically modified organisms that are produced for our ingestion. We will review the research on how these substances affect our bodies. (PRE- RECORDED)
Whether a personal quest or way to engage the fastest growing population segment, this workout presents effective training techniques for the 50+ population. Experience this Group Exercise Class using simple exercises and portable equipment for a total-body workout. It’s not how long or hard you train, it’s about exercising smart for longevity and vitality. (PRE-RECORDED)
Are cravings undermining your workouts? Learn strategies that nip cravings in the bud. See why sugar is so addictive, and how it affects your body from head to toe. Learn the differences between various types of sweeteners. Discover ways of reducing sugar without sacrificing the taste and enjoyment of food. (PRE-RECORDED)
Effective core training should integrate all muscles to work effectively around the center of gravity. Traditional core exercises have clients lying on the ground moving in a single plane, which does not prepare the muscles for the forces they will experience during upright, ground-based movement. Disruptive Training with various equipment, including the ActivMotion Bar, will help you design a core training program that prepares the body for the way it is designed to work in a three-dimensional environment. (PRE-RECORDED)
Are your clients eating healthy but still seem unable to lose unwanted body fat or are they lacking energy during their training program? Kimberly discusses how deficiencies hinder client results and make your job more difficult. Learn how micro-nutrients influence metabolism, well-being and performance. Effectively help your clients become vitamin-infused all-stars. (PRE-RECORDED)
This all-in-one class utilizes a variety of strength training exercises, combinations and a little cardio fused within a traditional Barre class format. Your class will leave saying, Barre is worth the weight! (PRE-RECORDED)
Is weight loss more difficult than it needs to be? Are there factors we overlook that contribute to weight loss struggles? What if 10 streamlined steps could relieve you from frustrating, wasted effort and endless trial and error? Learn what works and how from a registered dietitian. (PRE-RECORDED)
Dynamic flexibility increases range of motion, core temperature and nervous system activity, which all prepare your body for enhanced movement and activities of daily living. Learn to apply a variety of flexibility/stretching techniques as a warm-up, recovery and workout. Explore muscle movement in 3D planes of motion to enhance your clients’ mobility and abilities. (PRE-RECORDED)
In today’s fast-paced world, nutritional choices have become mundane and routine. We will explore how this affects our bodies and minds and our hormones, neurotransmitters and vitamin and mineral intakes. Learn about the latest research on superfoods and how we can utilize this research to optimize our health and increase longevity. (PRE-RECORDED)
Experience a Vinyasa-Flow full-body warm-up that seamlessly transitions into segments of FUNctional low impact interval training. Hone in on your breath, strength, flexibility, and balance while having fun! Explore the magic of guided imagery at the end of class that will leave you feeling strong and empowered. (PRE-RECORDED LECTURE)
Probiotics, prebiotics, gluten sensitivities, discoveries about saturated fat and all the other nutrition news are woven into one easy to understand lecture. Which topics in today’s news are worth the time and effort to research and which are just hype? More people are going gluten free and ingesting probiotic and prebiotic supplements. What does the newest research on saturated fats reveal? You will leave this lecture armed with all the information to make an educated choice for you! (PRE-RECORDED)
This non-traditional workout will effectively strengthen and define your entire body! Designed to sculpt with non-stop resistance and steady state training combine new moves with interval 'cardio bursts' to give you maximum calorie burn. Core work and a quick stretch will end this workout, leaving you feeling energized and accomplished! (PRE-RECORDED)
In this captivating presentation, you will see and learn about the shocking amounts of sugar in some favorite foods. Learn why sugar is not so sweet for the mind, body, health and weight. Get helpful tips for reducing sugar intake, while keeping the diet satisfying and flavorful. (PRE-RECORDED)
Barre is still the hottest format around! Learn the basics of Barre…plus a whole lot more. Understand the movement principles and intensity variables that make Barre, Barre. Discover a proven system that will take your Barre class from great to exceptional. Experience an authentic Barre class with movements that will challenge and enhance any conditioning class. (PRE-RECORDED)
There is truth in advertising: everything you ever wanted to know about carbohydrates. Why are carbs our prime energy source, and which systems can’t operate without them? Learn about their chemical structure, how we use them, our body’s Plan B if we don’t have any, why America loves a low carb diet and more. We will also put the end to some myths, misconceptions and misinformation. (PRE-RECORDED)
