$100 OFF Thru 2/19 With Code: LOVE

Feb 23-25, 2024 • Hyatt Regency Dulles  

Feb 23-25, 2024 • Hyatt Regency Dulles  


The 3-day SCW Business Summit from Feb. 23-25 at DC MANIA® is more than just an event—it’s a transformative opportunity for individuals seeking to expand their fitness business and elevate their profession.

Nested within the MANIA® convention, the Business Summit stands out as a distinct and immersive experience that caters to both individuals and teams.  Hyper focused on the business side of fitness and wellness, we will equip you with the tools and insights essential for success.


At the core of the Business Summit lies a diverse range of opportunities. Education, networking, and access to invaluable resources, all aimed at empowering attendees to distinguish themselves. The summit’s 17 Business Sessions, totaling 30 hours of content, cover these crucial areas:

• Sales strategies

• Innovative marketing techniques
• Social media essentials
• Fine-tune management skills
• Programming
• Client retention
• Leverage technology for business growth
• Manage finances effectively
• Industry trends


Session 1: 7:30am-8:45am

FR1G: Monetize Recovery for Facilities & Personal Trainers (NEW) - Sheldon McBee, MS
Discover how to cater to clients’ desires for longevity and overall well-being. Learn the art of blending passive and active rejuvenation services to create profitable revenue models. Walk away inspired, armed with the knowledge to craft enticing service offerings and implement successful practices. Join us in revolutionizing the fitness industry.

Session 2: 9:00am-10:15am

FR2G: Trends In Fitness Programming (NEW) - Sara Kooperman, JD
This entertaining presentation examines the fitness fads, exercise trends, wellness goals that have and will drive our health and wellness businesses to success in the coming year. Boutique studio successes, customer experience challenges, creative programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation of various programming including function, aging, strength, flexibility, relaxation in both group fitness and personal training. This innovative session reviews the predictions from various sources including both private and public fitness facilities along with IHRSA, ACE, ACSM, NASM, Shape Magazine and SCW insights. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.

Session 3: 11:00am-12:15Pm

FR3G: 7 Skills to Turn Personal Training into a Lifelong Career (NEW) - Michael Hughes
Personal Training has been stereotyped and stigmatized as a “hobby job” where burnout rates are HIGH and the chances of turning fitness into a career are low. Michael Hughes breaks down the 7 skills every trainer needs to know to create a long-term sustainable career in the fitness industry.

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

FR4G: Effective GX & PT Sales Strategies Panel - Sara Kooperman, JD, Amber Toole, Ellen de Werd, Detric Smith & Brandi Clark
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.

Session 5: 2:45PM-4:00PM

FR5G: Navigating Legal Pitfalls in Fitness (NEW) - Fireside Chat with Miriam Ball and Sara Kooperman, JD
Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Sara Kooperman for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.

Session 6: 4:30PM-5:45PM

FR6G: Stop Selling & Create Culture (NEW) - Ann Gilbert
Stop selling to create today’s culture, community, and camaraderie. Learn from a seasoned club owner how to endure business challenges and survive as a business with aggressive retention numbers and a unique community of loyal clients.

Session 7: 6:00PM-7:00PM

FR7G: Tax & Financial Fitness Bootcamp (NEW) - Erica Day
Banish financial overwhelm, pump up your gym’s profits and be tax-ready with tips and tricks from our Financial Fitness Bootcamp for Gym Owners and Fitness Professionals. Let’s keep your bookkeeping in shape, have stress-free tax savings, demystify W9s and 1099s and discuss some tax strategies to bring to your CPA.

Saturday, February 24

Session 1: 7:30am-8:45am

SA1G: Becoming The Boss: Business 101 - Detric Smith

Ready to transition from employee to independent business owner? As a 20-year trainer and 10-year business owner, Detric knows what it takes to transform yourself from solo flier to company leader. Learn practical tips for developing your products, team, marketing, and more!

Session 2: 9:15am-10:30am


SA2B: Where Healthy Meets Happy (NEW) - Sohailla Digsby, RDN, LD

It is absolutely possible to fully enjoy life’s indulgences and maintain long-term fitness simultaneously! Sohailla will unveil the blueprint that will guide you to the intersection of lasting health and happiness, leaving guilt behind. Once the secret formula is uncovered, you’ll realize that relentless, stressful efforts are not required to strike your life-giving balance.

Session 3: 11:00am-12:15pm

SA3G: Find & Enroll Clients Using Social Media (NEW) - Brandi Clark

If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.

Session 4 - LUNCHTIME SESSION 1: 12:30PM-1:45PM

If you choose this session, your lunch & expo break will be 1:45-2:45PM

SA4G: Growth: Must Or Bust (NEW) - Sara Kooperman, JD, Miriam Ball, Brandi Clark, Kylie Ross, MS, MBA & Nick Dennis

Take an insightful look at marketing, sales and growth and how they intertwine to expand your influence and financial success. Leave with practical solutions to grow, get more clients and expand your client base. Enjoy a candid conversation on what to watch out for and implement for guaranteed success as a Group Instructor, Personal Trainer and Business Owner and Manager.

Session 5: 2:45pm-4:00pm

SA5G: Start & Grow Your Business (NEW) - Sara Kooperman, Nick Dennis, Ruston Webb, MS, Erica Day & Bob Esquerre, MA, NSCA-CPT

Explore your options for guaranteed financial and personal success as a Personal Trainer and/or Business Owner. Painlessly grow your business attracting new clients and retaining valuable customers. Expansion and retention are key. Examine affordable marketing automations (social media, emails, text messages), surveys & feedback, loyalty rewards and simple payment processing to grow your client base and revenue. All necessary and extremely affordable.

Session 6: 4:30pm-5:45pm

SA6G: Your Financial Health (NEW) - Kylie Ross, MS, MBA

Learn simple, effective, and necessary techniques to build your financial freedom both personally and professionally in language you will understand and can apply. Analyze websites that focus on growth, discover industry-driven 3rd-party platforms fueled by automation and understand federal and state legal compliance and how it affects your financial health. Grow (or start) your fitness business worry-free!

Sunday, February 25

Session 1: 7:30am-8:45am

SU1G: Selling Without Selling: It’s About The Relationship! (NEW) - Bob Esquerre, MA, NSCA-CPT

The Selling Concept has been one of the most terrifying experiences for FitPros! It’s terrifying because we don’t understand it. Join Bob as he “strips-bare” the selling mystique by talking about Emotion, Value & Trust instead of traditionally aggressive sales tactics

Session 2: 9:00am-10:15am

SU2G: The Nuts & Bolts Of Business (NEW) - Bob Esquerre, MA, NSCA-CPT

Join Bob as he reviews “game-changing” strategies, tactics and best practices that will change how you manage-up your businesses. Tailored for fitness, health & wellness entrepreneurs, he reviews live case studies that really work and shows how & why you will succeed in a very competitive fitness market. 

Session 3: 10:45am-12:00pm

SU3G: Ramp Up Your Retention With A Challenge! (NEW) - Sohailla Digsby, RDN, LD

Envision the powerful synergy that emerges when every member of your club rallies around a shared 30-day or 8-week challenge! Launching a studio-wide program not only gives you a reason to draw in new members, but it delivers impactful results, boosting retention rates and elevating your reputation to rockstar status. 

Session 4: 12:15pm-1:30pm

SU4G: Public Relations For Fitness Pros (NEW) - Trish DaCosta

Amplify your message by learning the fundamentals of public relations (PR) for your fitness business. In this session, you’ll learn how PR works, how to pitch media, and work with press to increase brand awareness and attract clients. Walk away with practical information to secure media opportunities for your business