health & fitness
business summit
FOR OWNERS, DIRECTORS & MANAGERS
If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. Liz Clark, CEO of IHRSA, joins us this year with a panel of experts. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 16 Business Sessions focusing on Social Media, Management, Programming, Sales, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Liz Clark, MS
CEO, IHRSA
Brent Darden
Chair, REX Roundtables
Sara Kooperman, JD
CEO, SCW Fitness Education
Bill McBride
Co-founder, President, & CEO, Active Wellness
Friday – February 24, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Learn the secrets of a successful sales mindset, and the top mistakes stopping fitness businesses from reaching their full potential. Develop your brand and marketing to stand out from the competition and speak to your ideal clients. Walk away with a clear strategy to jump-start your sales! 
Session 2
9:00AM-10:15AM
Most if not all of us have been building our classes, our clients and our businesses over time. We seemed to have traction and a path forward. We nurtured, loved and built something very special. But, just like sandcastles (well-built and beautiful) get washed away by high tides, the pandemic swept it all away. How do we rebuild with focus and energy, and change the waves of our personal and professional future?
Session 3
11:00AM-12:15PM
The landscape of health club chains, independent clubs, boutiques and not-for-profits has been forever changed. Join these top industry leaders as they guide you through what lies ahead. Take away invaluable, effective solutions to pressing issues to set yourself up and apart for success moving forward in the new normal for fitness. Group participation is encouraged, so please come with plenty of questions for this interactive and illuminating session.
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Finally, the world is becoming aware of the value and desperate need for fitness & wellness. Discover how to build partnerships and coalitions to nurture and grow public awareness, embracing exercise as an essential service and a physical and social necessity. Learn how to approach advocacy and communication to influence lawmakers and local communities to embrace health as a lifestyle.
Session 5
2:45PM-4:00PM
Thoughtful and intentional perspective has never been more important! Embrace your personal leadership style as well as discover how to multiply and maximize the performance of your team members. The best leaders rely on a few key concepts that allow them to engage others, create accountability, and build on everyone’s unique talents.
Session 6
4:30PM-5:45PM
Join Joyce Shulman, Co-Founder of Jetti Fitness, Author and TEDx speaker as she shares tactical, practical techniques for growing Group Exercise and Training business through the power of community. Discover the secrets of a successful community and learn how it can help you keep your clients and attract new ones.
Saturday – February 25, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Discover the secrets influencers already know about content creation. Learn how to increase engagement, extend your reach and CONVERT your followers to clients through GREAT CONTENT. NOW Is the time to start. Strategically, use professional photos, videos, reels & tik toks, especially filmed in paradise, to attract more loyal clients to your offerings.
Session 2 – Keynote Address
9:15AM-10:30AM
If there was a medicine that contained all of the physical and psychological benefits of exercise, it would be the most effective and best-selling medicine in history. This lecture delves in-depth into the voluminous evidence-based reasons why exercise is such a powerful, yet largely not prescribed, medicine. (Lecture)
Session 3
11:00AM-12:15PM
Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media, driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources.
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.
Is your fitness business really profitable? Learn how to properly set up your business and manage basic bookkeeping skills including tax planning. This session will also cover website design basics, virtual options for classes, and client payment remittance. Your business will be fitter than ever!
Session 5
2:45PM-4:00PM
Ready to transition from employee to independent business owner? As a 20-year trainer and 10-year business owner, Detric knows what it takes to transform yourself from solo flier to company leader. Learn practical tips for developing your products, team, marketing, and more!
Session 6
4:30PM-5:45PM
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.
Sunday – February 26, 2022
Session 1
7:30AM-8:45AM
- = Indicates session is being Recorded
Make 2023 your best year yet – more money, greater profit, and success. Learn the top 10 strategies over 200 REX members are doing to grow their businesses, lead the industry and out-perform others. Understand where you need to invest, cut, and innovate to thrive in 2023.
Session 2
9:00AM-10:15AM
Ready to unleash your most authentic, dynamic self as a teacher? Discover invaluable techniques to drive new client acquisition and retention by elevating your class experience: identify your core values and mission, deepen your understanding of sensory learning preferences, and learn to lead from the heart…with Passion, Purpose & Pliés.
Session 3
10:45AM-12:00PM
Understand the benefits of small group training within your facility and how to develop, manage and grow your program and its instructors. Learn tactics to enhance the consumer experience, encourage and enhance instructor performance, and marketing strategies to increase participation. Explore what the future of small group training holds and how you can structure your small group training program to continue to grow with the changing needs of fitness and non-fitness consumers.
Session 4
12:15PM-1:30PM
You know the saying “you never get a second chance to make a first impression”. This is also true when a prospective client is trialing your training services. As trainers, we all want trial clients to sign and we’re disappointed when they don’t. It’s that simple. Your prospective client must envision a better version of themselves. It should be relevant, have a low learning curve, and be an experience they feel crazy to say no to. In this session learn the ins and outs of creating the best trial training session experience possible and boost your conversion rates.
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