Health & Fitness Business Summit 

For Owners, Directors and Managers

Together, the SCW MANIA® Conferences and the SCW Health & Fitness Business Summit will inspire fitness industry Owners, Managers and Directors reaching deep into Commercial Multipurpose Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Universities, and Hospital Wellness Centers.

Marketing, Technology, Trends, Sales, Retention & Leadership

The SCW Health & Fitness Business Summit will be held at the MANIA® Conventions in San Francisco, Orlando, Atlanta, Dallas, Chicago, Boston and DC Take advantage of three days of laser-focused business sessions exclusively dedicated to marketing, technology, trends, sales, retention, products, programming, finance and leadership.

Featuring Liz Clark, IHRSA CEO

The energetic new leader of the association is determined to help lead the industry to a brighter future.

I'm very excited to share my knowledge of the fitness industry and to inspire new minds to take the reins of their fitness careers with lawmakers in DC!

Ms. Clark is the new CEO of IHRSA, The Global Health & Fitness Association, which is a not-for-profit trade association representing the global fitness industry of over 200,000 health and fitness facilities and their suppliers. IHRSA maintains a leadership role in advancing physical activity, which is critical for peak health and to fight the battle against obesity and chronic lifestyle disease.Liz holds a Master’s Degree in International Commerce and Policy and is the first female chief executive in the association’s 40-year history.

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Bill McBride
President / CEO of BMC3, LLC
IHRSA, Club Industry & AB Show Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter

Friday – February 25, 2022

  

Session 1

7:30am-8:45am

Fitness Professionals walk a fine line of “staying in your lane” when helping clients understand healthy eating habits. Nutrition is a large puzzle piece of wellness to achieve client goals. Learn how to properly coach the general population, creating lasting results and doing so within the scope of your practice.

Baby Boomers were the biggest population in US history until the Millennials came along. Baby Boomers will be 54-72 this year and are still the wealthiest generation in US history with more fitness needs than any demographic. Yet, they are virtually untapped and grossly underserved. Learn how to reach this market to explode your fitness clubs.

Profitability and financial fitness are paramount to your success as a fitness business owner. Learn how to interpret financial forecasts and implement financial plans from a certified public accountant. Leave with financial know-how and confidence you can take to the bank!

Session 2

9:45AM-11:00AM

Intermittent fasting and carb cycling are extremely popular in weight loss research. In this session, we will address these topics as well as three other types of fasting; prolonged, dry and wet fasting. We will explore the effects on weight loss, the immune system and the life of our cells.

“Brain training” and cognitive stimulation are becoming mainstream, bringing ripe opportunities for slowing cognitive decline, but also breeding snake-oil solutions. Luckily, emerging evidence is showing promise for cognitively-enhanced physical activity over cognitive stimulation using computerized brain games. Come learn the latest science on how you can “cognify” your exercise movements and programming while practicing fun, innovative strategies to stimulate the brain while you train the body.

Not many people get into the health and fitness industry because they want to sell things. Sales can be a real challenge for a fitness professional, but with a simple flip of your mindset sales can be easy. Leave with tangible tips and tools to make the process of sales an awesome experience for the customer and the salesperson.

Session 3

11:15AM-12:30PM

The types and quantities of food we eat are a huge piece of the nutrition puzzle, but calculating individual caloric and macro needs can be confusing. Learn how to determine the proper nutritional needs of your clients for greater results that can be maintained for life.

Learn to navigate opening, expanding or selling your own fitness business. Whether starting an in-home personal training business, opening a small studio or operating a fitness center, topics such as loan negotiations, insurance issues and partnership arrangements will be addressed in common sense terms. Come with plenty of questions and leave with valuable free legal advice.

Take a deep dive with Sal into industry trends for 2022 and learn how facilities can react and thrive in today’s competitive environment. Key topics discussed will be the state of competition (big box and boutique), consumer behavior, how to master club refresh with design elements, how retail trends are affecting our business, technology in fitness and how to think beyond your four walls. This is the perfect session for owners, managers and department heads.

Session 4: Lunchtime Session 1

12:45PM-2:00PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 2:00-3:00PM.

Small Group Training is growing rapidly and for good reason. From a client’s standpoint it is fun, interactive, results driven and cost-effective. From a personal trainer’s standpoint, it is a great way to leverage time, increase income and ultimately help more people. In this interactive session, learn how to create, market, sell and execute dynamic small group training that keeps clients coming back for more. Explore tangible tips and tools that can be easily implemented for massive impact on your small group training.

Session 4: Lunchtime Session 2

1:30PM-2:45PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.

Overwhelmed with the many diets and weight loss options out there from Keto to Intermittent Fasting? Are your clients frustrated and confused (and you too)? Do you know the fads from the facts? Learn from a registered dietitian who works on the fitness front lines just exactly what works and why.

With more individuals taking charge of their health and fitness, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While exciting for successful business owners, this tremendous growth also means more competition for entrepreneurs. One of the best ways to stand out in this hyper-competitive industry is to niche down. Learn from industry experts the importance of paying extra attention to select groups and how to set yourself apart from other trainers in the field.

Session 5

3:00PM-4:15PM

Is there anything you can do to impact your metabolism? Can you prevent plateaus in progress? How can you increase your energy level? Learn which factors can you control (this may require a reality check), and which ones you can’t (this may require some acceptance of a new normal).

In this session, attendees will: know how mission & values translate into service delivery; that service is a team game; share client engagement best practice; be a witness to faithful service & being accountable to promises, while adopting & unlocking the simple truths of service and simple truths of appreciation.

It’s not just you and your fitness business that has transformed to survive the pandemic – your members have too. Join Bill McBride as he examines ways consumer habits have shifted, how they will influence the fitness industry, and methods in which your business can embrace these changes to meet new expectations and be successful post-coronavirus. Learn easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.

Session 6

4:45PM-6:00PM

If the liver could talk, it would plead for a decrease in alcohol consumption, just like we plead with our clients. Formaldehyde, AKA embalming fluid, and acetone, just like nail polish remover, are byproducts of the most popular forms of recreation in the US. This session explores the body’s response to ingestion of small and large amounts, as well as what other bodily functions suffer from our favorite pastime.

With the unprecedented challenges and adjustments to the fitness industry during the last year and a half, creatively defining your differentiators is the key strategy for positioning your virtual and/or in-person fitness brand ahead of the exponential variety of competition now within your market. In this workshop style lecture, using a combination of partner exercises and research activities, you will work through the exact steps necessary for well defining your product offering, researching your competitive market, strategically positioning your brand and adjusting your marketing plan to better reach your target audience and improve your new client acquisition.

Sara Kooperman, JD, Liz Clark, Diva Richards, Bill McBride & Chris Stevenson, CSCS Finally, the world is becoming aware of the value and desperate need for fitness & wellness. Discover how to build partnerships and coalitions to nurture and grow public awareness embracing exercise as an essential service and a physical and social necessity. Learn how to approach advocacy and communication to influence lawmakers and local communities to embrace health as a lifestyle.

Saturday – February 26, 2022

 

Session 1

7:30am-8:45am

Experience this powerful session that explores holistic approaches to battle autoimmune diseases and arthritis. Learn how to incorporate fitness, nutrition, and mindfulness practices to reduce physical and emotional stress.

A positive mindset is the key to optimal physical and mental health! In this session, learn the 5 G’s to build a stronger mindset: Gratitude, Generosity, Growth, Grit and Grace. Explore how to influence behavioral changes to dispel negativity for living a purposeful, healthy, and impactful life while helping clients achieve desired goals.


You don’t have to spend money on ad campaigns and boosts in order to grow your business. First, consider these five crucial and FREE marketing tweaks in developing a business growth strategy that successfully connects your brand with your target customer and convinces them to buy your product.

Session 2 – Keynote Address

9:45AM-11:00AM

Head of the SBA Office of Investment & Innovation

Ms. DeVries was appointed in 2021 to lead the U.S. Small Business Administration’s Office of Investment & Innovation where she oversees U.S. Federal Government efforts to enable access to capital for small business entrepreneurs. Ms. DeVries comes to us as an expert in innovation economy and small business investing, and she is a strong advocate for health and wellness. Her inspirational personal story and focus on female empowerment is a must-see. Enjoy this uniquely motivational keynote address with this powerful advocate for female entrepreneurs.

Session 3

11:15AM-12:30PM

Disease states such as cancer, diabetes, and autoimmune conditions flourish in an acidic inflamed body. We will address the science behind inflammation, both acute and chronic states, as well as the changes that occur as the pH of the body decreases. What foods are highly acidic? What foods are the most alkaline to decrease inflammation?

In this eye-opening presentation, we will address the operational changes that worked and didn’t work due to the Covid pandemic. We will review equipment changes, business structure alterations and pricing variations. We will be looking at the next normal for a successful business model and strategic planning approach that can be applied across your boutique, not-for-profit, franchise or independent health club model.

Gain creative insight into maximizing the spending density of your clients, developing the ideal products and programs to subsidize your current revenue and adjusting your current pricing structures, in order to better maximize your fitness business earning potential.

Session 4: Lunchtime Session 1

12:45PM-2:00PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 2:00-3:00PM.

Should you avoid sugar like it’s the devil, or eat as much of it as you want – with plans to just “work it off?” How much is a reasonable amount to allow? What are the consequences if you have too much? Is it possible to eat it strategically, so that it doesn’t control you?

While cardiovascular training (CVT) is important, not all of our clients want to do it. What if there was a cool way to incorporate CVT without using a treadmill, bike, elliptical or any other cardio? In this session, we will explore a way of doing resistance training that also works with CVT.

Session 4: Lunchtime Session 2

1:30PM-2:45PM

Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.

Meet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we face in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today.

Session 5

3:00PM-4:15PM

Approaching menopause and dealing with hormonal imbalances is tough, but doable. Join us for a comprehensive look at a holistic approach to keep females flourishing. Examine the how and why behind hormones, physiological changes, proper nutrition, efficient training and mental issues with neurotransmitters.

You are your brand! Have your paper and pencil ready in this interactive workshop. We will work on understanding your WHY, then add the HOW’s to effectively cultivate your product! Learn tools and tips that solidify and expand your reach!

Learn that SERVICE differentiation is vital to World Class Service delivery and gain appreciation for NPS & its impact on loyalty/retention. Discovering World Class Service is a choice while avoiding the pitfalls of “average” professionals. Empower your team to deliver such service.

Session 6

4:45PM-6:00PM

As clients enter different phases of life, their nutrition needs change. The Golden years are a time when you can work with your clients to understand the physical and hormonal changes that are happening and guide them toward a nutrition plan that supports their active aging lifestyle. Learn tips and tricks to increase their energy and make healthy eating a breeze.

This session will show you how to use massage guns and electronic muscle stimulators to recover faster, reduce delayed onset muscle soreness and perform myofascial release in different muscle groups. Any tension, knot, or soreness being felt. Receive hands-on education regarding the latest recovery technology and journey through a refreshed transformative physiological experience to leave refreshed and rejuvenated.

Study the keys to creating your “we culture”, a team of dynamic performance-based employees. Understand the importance of clearly defining roles and recognizing all successes. Discuss your role, as manager, in creating a community of like-minded professionals working in an environment of trust.

Sunday – February 27, 2022

Session 1

7:30AM-8:45AM

Your clients may have committed to the physical process, but have they committed in the kitchen? In this dynamic session, learn how to shift their mindset and inspire behavior changes when it comes to fueling the body.  Learn what is within your scope of practice as a CPT and how to implement memorable and interactive workshops geared around grocery shopping, social influences, sugar, nutrition labels, food prep and more! Give them the power outside the gym!

Finding Your Functional Fitness is an extended, explorative look at movements to integrate into your current routine, regardless of goals, to prepare the body for real-life activities. Learn training techniques to improve strength, coordination, and balance, while reducing the risk of injury for numerous benefits that translate to everyday life.

It is well documented that a 5% increase in client retention translates into an income increase of 25%, which is why a smart retention strategy is paramount to your success. In this session, learn how and where to successfully invest your time, effort and money to create an optimal client experience at the point of sale. Convert more potential clients into long-term clients, and leave with actionable plans and tips to advance your Personal Training business.

Session 2

9:00AM-10:15AM

Join Alec as he breaks down Carbs, Proteins, and Fats like you have never seen before. Learn about the vital roles of each, how they influence our health and fitness, and how to maximize intake to reach your goals.

Not sure if you got the memo, but the world has shifted and the fitness industry has, too. The opportunities are out there, but they might not look like the job postings of old. And, what you need to do to get the job (or even the interview) has evolved. Spend time with our team to learn the ins and outs of what’s out there, where to find opportunities, how to prepare your ‘package’ and your presence to land a rewarding job in the fitness industry this year and beyond!

Session 3

10:45AM-12:00PM

Explore the influence of an obesogenic environment and hyper-palatable foods. Could it be true that current food culture and accessibility are making it almost impossible for us to manage weight and stay healthy, despite how much we workout? Learn from a registered dietitian which foods and triggers are setting up our downfall, and what to do about it!

Hypertrophy or hyperplasia? Protein isolate before or after the workout?  Why is leucine so important? What other amino acids help? What hormones ramp up the process?  Melissa addresses answers to these significant questions in an easy-to-understand science!

Learn “how to’s” in building your brand or class model, giving it strong meaning and desirable steps to develop your business model for success. Whether it be brick and mortar, virtual or “on demand” platforms, get some takeaways to continue to thrive in your business ideas.

Session 4

12:15PM-1:30PM

How do you get the most protein in the best way for your preferred diet? Join this session and walk away with a clear understanding of protein sources for all types of eating preferences, for yourself & your clients.

Develop your craft and evolve into one of the best trainers in your region by learning the 5 things that all great trainers do. Learn from an industry veteran, with almost twenty-thousand training sessions, and experience how to build rapport, create change, become memorable, and elevate your brand to elite status.

Did you know that 80% of new businesses fail in their first year, and of those that survive, another 80% fail in the next five?  In this session, you will learn how to grow your business and your team with minimal risk and high reward. Protect your passion, play to your strengths and run a profitable business that delights your community.

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