LEADERSHIP & BUSINESS SUMMIT

THURSDAY, MAY 3: 8:30am-4pm

$99 MANIA® Attendees / $159 Non-MANIA® Attendees ($89 per person for two from the same facility)
CECs/CEUs: SCW (7), AFAA (7), ACE (0.7), NASM (0.7), AEA (7), ACSM (7).

SCW is pleased to present the all new Leadership & Business Summit, in honor of late SCW Presenter and business leader Michael Scott Scudder. This one-day, cutting-edge event offers business lectures every hour on the hour to further the growth of our fitness industry, and create a financially secure future.

Expand your horizons and your mind as we dissect new opportunities involving sales and service, program selection, management solutions, technology, social media and more. Join Owners, Directors, and Managers from independent health clubs, boutique studios, and more to network, explore proven strategies, and examine successful practices for career advancement and facility profitability. Enjoy leadership tables, round-table discussions, and a sit-down lunch!

REGISTER HERE  

SCHEDULED SESSIONS

DEVELOPING A CULT FOLLOWING

9am-10am
Client loyalty is everything when growing your business. It shows that your current members love you, demonstrates your value to potential customers, and is the key to exploding your client base. Build your tribe, deliver great service, and become a force for health, wellness and positive change in your community.

FITNESS BUSINESS: YESTERDAY, TODAY, TOMORROW

10am-11am
Take a look at where we have been and where we are going. This lecture will focus on programming and operations as well. Learn about the areas of our business and programs to look out for and how to make some shifts moving into tomorrow and prepare for success.

SOCIAL STRATEGIES FOR BUSINESS: USING THE ONLINE ARENA

11am-12pm
Learn practical take-aways to keep your fitness business connected to the industry, keep classes brimming with participants, and develop lifelong relationships with clients and classes. Join Lawrence for a theoretical exploration of the pros and cons of Facebook, Twitter, LinkedIn, WordPress (and more!) including using social media to boost business as the newest advertising tool to draw newbies to your market. Glean many best practices for both paid and free online resources.

SIT-DOWN LUNCH – LEADERSHIP TABLES/ROUND TABLE DISCUSSION

12pm-1pm
A complimentary casual and intimate lunch with the available presenters is included. Salad and cold-cuts are provided along with coffee and tea with a light dessert. This is a forum to ask questions and receive valuable insight into a variety of business and leadership issues. Presenter and peer solutions abound!

SUCCESSFUL BUSINESS STRATEGIES FOR OWNERS & MANAGERS

1pm-2pm
If you are a new owner, a veteran manager or an aspiring coordinator, we all need effective methods to manage and motivate others and ourselves. Whether it is coordinating a large company or leading a small group of passionate trainers, strategies for successful goal setting and effective execution are addressed in this creative and entertaining presentation. Great management is not about begging staff to complete a project or providing deadlines in the heat of the moment, it is about getting it done with a professional, success-oriented and dedicated team.

OPENING, OPERATING & CLOSING FACILITIES

2pm-3pm
Study time saving strategies and set up a dynamic play book when it comes time to take your place on the “ownership field” . Discuss leasing, franchisee fees, build out and insurance. Know that from wages to computer systems you have the game covered.

BIGGEST OPPORTUNITY IN FITNESS HISTORY

3pm-4pm
Baby Boomers were the biggest population in US history until the Millennials came along. Baby Boomers will be 54-72 this year and are still the wealthiest generation in US history with more fitness needs than any demographic yet, they are virtually untapped and grossly under-served. Learn how to reach this market to explode your fitness clubs.


REGISTER HERE  

SCHEDULE AT-A-GLANCE
THURSDAY, MAY 3


8am: CHECK-IN


8:30am-9am: OPENING with Sara Kooperman, JD


9am-10am: DEVELOPING A CULT FOLLOWING with Ntiedo (Nt) Etuk


10am-11am: FITNESS BUSINESS: YESTERDAY, TODAY, TOMORROW with Lori Lowell


11am-12pm: SOCIAL STRATEGIES FOR BUSINESS: USING THE ONLINE ARENA with Lawrence Biscontini, MA


12pm-1pm: SIT-DOWN LUNCH & LEADERSHIP TABLES/ROUND TABLE DISCUSSION


1pm-2pm: SUCCESSFUL BUSINESS STRATEGIES FOR OWNERS & MANAGERS with Sara Kooperman, JD


2pm-3pm: OPENING, OPERATING & CLOSING FACILITIES with Ann Gilbert


3pm-4pm: BIGGEST OPPORTUNITY IN FITNESS HISTORY with Dan Ritchie


REGISTER HERE FOR THE SUMMIT 
CERTIFICATIONS
FRIDAY 
SATURDAY 
SUNDAY