HEALTH & FITNESS BUSINESS SUMMIT

FOR OWNERS, DIRECTORS & MANAGERS

Together, the SCW MANIA® Conferences and the SCW Health & Fitness Business Summit will inspire fitness industry Owners, Managers and Directors reaching deep into Commercial Multipurpose Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Universities, and Hospital Wellness Centers.

MARKETING, TECH, TRENDS, SALES, RETENTION & LEADERSHIP

The SCW Health & Fitness Business Summit is held at the MANIA® Conventions in Orlando, Atlanta, Dallas, Chicago, Boston, DC and San Francisco. Take advantage of three days of laser-focused business sessions exclusively dedicated to marketing, technology, trends, sales, retention, products, programming, finance and leadership.

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Blair McHaney
CEO, MXM and Owner of Worx Health Clubs
SCW, IHRSA & Club Industry Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter

Friday, May 20 

Business Sessions

 

Friday, May 20: 7:30am-8:45am (Session 1)

What can you do for 10 minutes a day (or an hour each weekend) that would impact what you end up putting in your mouth? Learn from a Registered Dietician, Cookbook author, and mom of 3, that it doesn’t have to be so hard: streamline your meal prep, grocery time, and kitchen-set up!

What does your client’s HEALTH FITNESS HAPPINESS mean to you and your business? Create your client’s roadmap to have the right mindset, understand their core values, and take action in achieving the vision of health they desire. Learn how to apply the HFH roadmap and ultimately reignite you, your clients, and your training business in 2022.

Create, manage, and market effective programs for active aging adults. Older adults should select exercise based on their capabilities, not their age. In addition to physical outcomes, discover how to create market-inspired programs that embrace the multi-dimensions of wellness.

 

Friday, 9:45am-11:00am (Session 2)

Fitness Professionals walk a fine line of “staying in your lane” when helping clients understand healthy eating habits. Nutrition is a large puzzle piece of wellness to achieve client goals. Learn how to properly coach the general population, creating lasting results and doing so within the scope of your practice.

There is a science behind gaining muscle. Take a comprehensive look at hormonal influences, sleep implications, genetically influenced fiber types, and of course, proper training and nutrition.

Grow your business by building a culture that guarantees an increase in membership and improved staff retention. This session will teach you how to identify & recruit and keep rockstar teachers and trainers. The foundation of longevity in business is culture, creativity and consistency. Learn tricks of the trade from this successful club owner and instructor.

 

Friday, 11:15am-12:30pm (Session 3)

Is there anything you can do to impact your metabolism? Can you prevent plateaus in progress? How can you increase your energy level? Learn which factors you can control (this may require a reality check) and which ones you can’t (this may require some acceptance of a new normal).

In the post-COVID-19 era, clients will be eager to return to training live and in-person but still wish to maintain the flexibility of fitness solutions beyond brick and mortar studios. Explore opportunities to utilize big brand tech solutions to become the central cog in your client’s fitness continuum. Discover unique methods to reach clients through multi-channels and prepare for the future of the fitness industry.

Turn your business and staff into selling machines. Learn and apply this systematic approach that meets and beats the national average of 50% sales conversion. Understand essential steps in the selling process and grow your revenue with increased membership fees and improved ancillary sales. Learn what it takes to sell memberships in a post-pandemic world.

 

Friday, 12:45pm-2:00pm (Session 4)

Lunchtime Session 1: If you choose this session, your lunch & expo break will be 2:00-3:00PM.

HIIT (sympathetic training) is popular on fitness schedules due to its effectiveness and LIIT (parasympathetic training)  is also growing. Fitness professionals must understand the nutritional concepts that feed these systems and hormonal effects of overtraining. We will cover these topics as well as timing and macronutrient combinations for training these programs.
There’s never been a more direct path than now to leverage and merge fitness knowledge with social media avenues, in hopes of attracting customer lead generation. During this informative lecture, we’ll demonstrate how to maximize digital highways to client conversion.

 

Friday, 1:30pm-2:45pm (Session 4)

Lunchtime Session 2: If you choose this session, your lunch & expo break will be 12:30-1:30PM.

Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.

 

Friday, 3:00pm-4:15pm (Session 5)

This session will incorporate the basics of the latest nutrition research, trends, and fads such as carb cycling, intermittent fasting, ketosis, and other diets. What can a fitness professional provide in nutritional guidance and stay within the scope of practice? We will also debunk nutrition myths and review the basics of weight loss and metabolism.

As fitpros, we give our clients regular feedback. When was the last time we examined that feedback to see if it works or what our clients need? Explore the various types of feedback, know which ones to use, and when with your clients. Immediately improve your cueing, critiques, and observations concerning your clientele.

Personal Training businesses, much like any other business, are much more sustainable when client retention is achieved. Explore top-level strategies to inspire, enlighten, encourage, and retain your current community of clients. Keep them constantly engaged & retain the longevity of your training business!

 

Friday, 4:45pm-6:00pm (Session 6)

What’s more important, calories, macros, or the nutrient profile of foods? Can you make an impact on where fat tissue is lost? Is weight maintenance a numbers game, or is there more to it? Are some people just unable to manage their weight? Find out in this session!

With more individuals taking charge of their health and fitness, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While exciting for successful business owners, this tremendous growth also means more competition for entrepreneurs. One of the best ways to stand out in this hyper-competitive industry is to niche down. Learn from industry experts the importance of paying extra attention to select groups and setting yourself apart from other trainers in the field.

We all know nutrition is an important part of fitness. What about adequate sleep, proper hydration, stress management, reducing muscle soreness, and minimizing injuries? Learn how offering recovery strategies and programming in your business can not only increase client retention but can be an additional source of revenue through workshops, group training, and coaching.

Saturday, May 21 

Business Sessions

 

Saturday, May 21: 7:30am-8:45am (Session 1)

Intermittent fasting and carb cycling are extremely popular in weight loss research. In this session, we will address these topics, along with three other types of fasting: prolonged, dry, and wet. We will explore the effects on weight loss, the immune system, and the life of our cells.

Finding your Functional Fitness is an extended look at discovering the movements that all people should do regardless of goals, as well as the movements that meet your specific lifestyle.

This crash course is your fast track to getting online ASAP! Examine the tools necessary to keep your current clients happy and attract new ones. We’ll cover all bases, goal and mindset redirection, social media marketing mastery, strategic sales execution, and progressive programming. This all-in-one essential workshop is aimed to get you launched and making sales in 21–30 days!

 

Saturday, 9:45am-11:00am (Session 2 – Keynote Address)

Industry veterans Lynne and Victor Brick address the subtle, long-term harm of mental health issues caused by Covid. Discuss the human response to crisis and disaster, and how our reactions relate to mental, emotional, and physical health. Explore how the holistic approaches of exercise, diet, and mind-body practices benefit mental health. Leave inspired and invigorated to integrate these approaches into our fitness practices for a total wellness result.

 

Saturday, 11:15am-12:30pm (Session 3)

Should you avoid sugar like it’s the devil, or eat as much of it as you want – with plans to just “work it off?” How much is a reasonable amount to allow? What are the consequences if you have too much? Is it possible to eat it strategically so it does not control you?

Communication is the difference maker. If you want breakthroughs with your clients, then you must learn the art of communication. There are five key elements to communication and when you learn to use these effectively it will take your life, and the lives of the people you train, to the next level.

From social posts to emails, women interact differently with marketing and awareness media. Learn the five messages to stop delivering in 2022 and the five updated ways to use marketing materials to reach a wider audience of female clients.

 

Saturday, 12:45pm-2:00pm (Session 4)

Lunchtime Session 1: If you choose this session, your lunch & expo break will be 2:00-3:00PM.

Disease states such as cancer, diabetes, and autoimmune conditions flourish in an acidic inflamed body.  We will address the science behind inflammation, both acute and chronic states, and the changes that occur as the pH of the body decreases. What foods are highly acidic? What foods are the most alkaline to decrease inflammation?

Develop your craft and evolve into one of the best trainers in your region by learning the five things that all great trainers do. Learn from an industry veteran with almost twenty-thousand training sessions, and experience how to build rapport, create change, become memorable, and elevate your brand to elite status.

 

Saturday, 1:30pm-2:45pm (Session 4)

Lunchtime Session 2: If you choose this session, your lunch & expo break will be 12:30-1:30PM.

Franchises run their business on a playbook of SYSTEMS and succeed 80% of the time. New businesses FAIL in their first year at the SAME RATE. Of those that survive, another 80% fail in the next five years. What is the difference? Come to this session to learn how to create a playbook of systems for YOUR business success.

 

Saturday, 3:00pm-4:15pm (Session 5)

Explore the influence of an obesogenic environment and hyper-palatable foods. Could it be true that the current food culture and accessibility make it almost impossible for us to manage weight and stay healthy, despite how much we work out? Learn from a registered dietitian which foods and triggers set up our downfall, and what to do about it!

Examine how to market effectively, efficiently while remaining cost effective. Explore branding your business through various media driving it to success. Uncover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources.

Study the keys to creating your “we culture”; a team of dynamic performance-based employees. Understand the importance of clearly defining roles and recognizing all successes. Discuss your role as manager in creating a community of like-minded professionals working in an environment of trust.

 

Saturday, 4:45pm-6:00pm (Session 6)

Basic Nutrition Tracking can be overwhelming, especially without specific goals. This session will provide the ins and outs, define each macronutrient category, and align that to their function within the human body. Whatever your nutritional goal, learn what you need to know to start and track your way to success!

Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. . Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.

Take your active aging program to a new level! This session is packed with information to guide you in implementing dynamic offerings, ways to make money, and an all-around successful program! Leave with programming options, scheduling recommendations, instructor recruitment strategies, class management protocols, equipment selection suggestions, and more.

Sunday, May 22 

Business Sessions

 

Sunday, May 22: 7:30am-8:45am (Session 1)

Are you looking for a competitive edge in nutrition? This lecture will highlight performance nutrition for beginner, novice, and elite athletes. Learn strategies for carbohydrate loading, pre/post competition hydration, and proper protein allotment for optimal recovery. You can’t compete unless you eat!

There are seven essential principles to create a successful program design.  Come to this presentation to learn these principles, how to implement them, and create an amazing workout. After this presentation you will be able to create periodized programs that deliver superior results.

Are you struggling to create new social media posts, blogs, training plans, offerings, or programs? Understand how to repurpose your already created content to craft new and exciting enticements for your business and marketing strategy. Learn what tools and technology you will need for quick transitions and a simple method to help you store & reuse all future content.

 

Sunday, May 22: 9:00am-10:15am (Session 2)

Your clients may have committed to the physical process, but have they committed in the kitchen? Learn how to shift their mindset and inspire behavior changes when it comes to fueling the body. Implement interactive workshops geared around grocery shopping, social influences, sugar, nutrition labels, food prep, and more! Give them the power outside of the gym!

Utilize physics as it pertains to musculoskeletal compensations and pain planes of motion to get your clients proactive and compliant with corrective exercises. Employ postural analysis pre and post-workout to reinforce healthy daily habits, and ultimately increase athletic performance.

Ready to create your transformational program that will stand above the rest? Learn a systematic method of program creation in five simple steps. Create endless program sessions based on adaptable design, & learn techniques to help you automate your program, making it easier to run multiple sessions per year.

 

Sunday, May 22: 10:45am-12:00pm (Session 3)

Within the fitness Scope of Practice, learn the definitions, details, and applications for various vitamins and minerals necessary for human function and improved human performance.  Discover the values you need, based on your fitness regimen, to ensure you deliver the Recommended Daily Allowances you require.

With so many different methods, techniques, and tools on the market, it can be overwhelming to “fit it all in.” In this session, learn how to take EVERY system, tool, and piece of equipment out there and structure it for optimal programming solutions.

Do you know what the 6 top forms of marketing are? In addition to these components, there are 15 more styles of marketing that you could be using to grow your fitness business. Marketing is also about developing additional revenue streams in your facility. If you want more members and more revenue, come to this session!

 

Sunday, May 22: 12:15pm-1:30pm (Session 4)

The types and quantities of food we eat are a huge piece of the nutrition puzzle, but calculating individual caloric and macro needs can be confusing. Learn how to determine the proper nutritional needs of your clients for greater results that can be maintained for life.

Create ENERGY in your life and ENERGY in your sessions. Energy is an essential ingredient in all successful training programs, but it does not just happen; it is created. Learn strategies and tactics to transform the energy of your sessions and transform yourself.

The 55+ population is an overlooked, undervalued market. Baby Boomers need to be engaged in ways that are organic to their tastes. We explore the pitfalls of relying on contemporary “digital” marketing to attract the 55+ members and discuss options that better connect with this all-important target demographic.