May 3-5, 2024 • Caribe Royale Orlando
May 3-5, 2024 • Caribe Royale Orlando
SUCCESS STARTS AT THE SCW BUSINESS SUMMIT
The 3-day SCW Business Summit from May 3-5 at Florida MANIA® is more than just an event—it’s a transformative opportunity for individuals seeking to expand their fitness business and elevate their profession.
Nested within the MANIA® convention, the Business Summit stands out as a distinct and immersive experience that caters to both individuals and teams. Hyper focused on the business side of fitness and wellness, we will equip you with the tools and insights essential for success.
EMPOWERING PEOPLE & BUSINESSES
At the core of the Business Summit lies a diverse range of opportunities. Education, networking, and access to invaluable resources, all aimed at empowering attendees to distinguish themselves. The summit’s 17 Business Sessions, totaling 30 hours of content, cover these crucial areas:
• Sales strategies
• Innovative marketing techniques
• Social media essentials
• Fine-tune management skills
• Programming
• Client retention
• Leverage technology for business growth
• Manage finances effectively
• Industry trends
BUSINESS SUMMIT SESSIONS
FRIDAY, MAY 3
FRIDAY, MAY 3
- = Indicates session is being Recorded
Session 1: 7:30am-8:45am
FR1G: Operating A Profitable Boutique Studio (NEW) - Ann Gilbert
Session 2: 9:00am-10:15am
FR2G: Personal Training: A Lifelong Career (NEW) - Michael Hughes
Session 3: 11:00am-12:15Pm
FR3G: Growth: Must or Bust (NEW) - Brandi Clark, Miriam Ball, Elizabeth Mooney, Erica Day & Michael Hughes
Session 4 - LUNCHTIME SESSION 2:
1:15PM-2:30PM
If you choose this session, your lunch & expo break will be 12:15-1:15PM
FR4G: Selling Without Selling: It’s About the Relationship! (NEW) - Bob Esquerre, MA, NSCA-CPT
Session 5: 2:45PM-4:00PM
FR5G: Organize and Simplify Lead Generation (NEW) - Brandi Clark
Session 6: 4:30PM-5:45PM
FR6G: FitBiz Finances: Boost, Balance, Impact (NEW) - Erica Day
Supercharge your fitness business finances! Dive into our mini-coaching session for a seamless cash flow management system. Gain insights on strategic business decisions that elevate your bank balance and enhance your impact on members. Level up your financial game today!
Session 7: 6:00PM-7:00PM
FR7G: Keynote & Cocktails: Fitness Business Strategies for Impact and Income (NEW) - Brandi Clark
SATURDAY, MAY 4
Session 1: 7:30am-8:45am
SA1G: Your Financial Health (NEW) - Kylie Ross, MS, MBA
Session 2: 9:15am-10:30am
KEYNOTE ADDRESS
SA2B: The Role of the Fitness Professional in the Healthcare System (NEW) - Patrick Mummy
Session 3: 11:00am-12:15pm
SA3G: Navigating Legal Pitfalls in Fitness (NEW) - Fireside Chat with Miriam Ball and Brandi Clark
Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Brandi Clark for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.
Session 4 - LUNCHTIME SESSION 1:
1:15PM-2:30PM
If you choose this session, your lunch & expo break will be 12:15-1:15PM
SA4G: Effective GX & PT Sales Trategies Panel - Brandi Clark, Amber Toole, Ellen de Werd, Ruston Webb & Jani Roberts
Session 5: 2:45pm-4:00pm
SA5G: Find & Enroll Clients Using Social Media (NEW) - Brandi Clark
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.
Session 6: 4:30pm-5:45pm
SA6G: Strategy, Implementation & Financial Management (NEW) - Bill McBride
SUNDAY, MAY 5
Session 1: 7:30am-8:45am
SU1G: Social Media: Stryke While The Iron’s Hot (NEW) - Erin Mansour, MBA & Chris McNally, MS
Make money with FREE, simple, effective, (& somewhat sneaky) social media strategies. Erin & Chris share their secrets on how they (& Stryke) became and continue to be a social media phenomenon with a following of over 2M on TikTok, IG, Facebook, and YouTube, all while earning a 6-figure income!
Session 2: 9:00am-10:15am
SU2G: Monetize Recovery for Facilities & Personal Trainers (NEW) - Sheldon McBee, MS
Session 3: 10:45am-12:00pm
SU3G: PT 2024: Meet The Hybrid Fitness Professional (NEW) - Bob Esquerre, MA, NSCA-CPT
How many weekly PT Sessions can we deliver before nearing burn-out? How much can we keep increasing our prices before we hit that “price-ceiling”? Join Bob as he reviews the new skills that Personal Trainers will need to grow our businesses beyond 1-on-1 Training Sessions.
Session 4: 12:15pm-1:30pm
SU4G: New World Sales & Management – Bill McBride
