health & fitness
business summit
FOR OWNERS, DIRECTORS & MANAGERS
If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 16 Business Sessions, 20 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Sara Kooperman, JD
CEO, SCW Fitness Education
Brandi Clark,
Standout Fit-Pro
Bob Esquerre
MA, NSCA-CPT
Suaad Ghadban
Fitbodies INC
Friday – April 14, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
You know the saying “you never get a second chance to make a first impression”. This is also true when a prospective client is trialing your training services. As trainers, we all want trial clients to sign and we’re disappointed when they don’t. It’s that simple. Your prospective client must envision a better version of themselves. It should be relevant, have a low learning curve, and be an experience they feel crazy to say no to. In this session learn the ins and outs of creating the best trial training session experience possible and boost your conversion rates. (Lecture)
Session 2
9:00AM-10:15AM
Becoming a studio owner is not a natural step in the evolution of a trainer. You must learn a new set of skills to be successful. Create your own roadmap to becoming an exceptional operator by examining the several key questions. Discover your ideal clients, personal assets, time management skills, leadership talents and marketing choices. (Lecture)
Session 3
11:00AM-12:15PM
Discover the secrets influencers already know about content creation. Learn how to increase engagement, extend your reach and CONVERT your followers to clients through GREAT CONTENT. NOW Is the time to start. Strategically, use professional photos, videos, reels & tik toks, especially filmed in paradise, to attract more loyal clients to your offerings. (Lecture)
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Did you know that 72% of people who stop using your club are new members? It’s important to engage these clients within the first 90 days of integrating them into our facilities. In this entertaining and educational session, take a close look at staffing needs, client engagement, marketing options, financial incentives, leadership strategies, and tracking metrics that will all lead to greater retention. Leave with innovative, inexpensive and effective techniques to grow your Club, Personal Training and Group Ex business. (Lecture)
Session 5
2:45PM-4:00PM
Operating a personal training gym/studio requires an understanding of more than delivering a workout. All business can be broken into five key components. This presentation will clearly define how each plays a pivotal role in your business success: marketing, finances, operations, sales, and employee development. (Lecture)
Session 6
4:30PM-5:45PM
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience. (Lecture)
Saturday – April 15, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of our profession while focusing on your passion and making money. Explore 2023 strategies for financial success and security. (Lecture)
Session 2 – Keynote Address
9:15AM-10:30AM
If there was a medicine that contained all of the physical and psychological benefits of exercise, it would be the most effective and best-selling medicine in history. This lecture delves in-depth into the voluminous evidence-based reasons why exercise is such a powerful, yet largely not prescribed, medicine. (Lecture)
Session 3
11:00AM-12:15PM
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers. (Lecture)
Session 4: Lunchtime Session 2
12:30PM-1:45PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:30-1:30PM.
Beyond an understanding of exercise science, to truly perfect your craft, dive deeper into the skills that separates true Fitness Professionals from Personal Trainers. What are the intangible talents that create results in your clients? What makes your training truly unique? What ultimately gains respect from your colleagues and clients? (Lecture)
Session 5
2:45PM-4:00PM
Where exactly do I begin with a brand-new client? How do I train this person with pain? In what order should I place these core exercises? You have questions and doubts. Fitness situations everyday call for common sense. This lecture focuses and strategizes on how-to allow rational thinking to take over. (Lecture)
Session 6
4:30PM-5:45PM
You’ve heard the statement that keeping a client is less expensive than trying to market and attract a new one. In this session, learn tips and tricks for making your services so valuable, your clients won’t have any desire to leave. In this engaging and enlightening session, explore ideas you can implement immediately to raise the loyalty of your clients and keep your business profitable. (Lecture)
Sunday – April 16, 2023
Session 1
7:30AM-8:45AM
- = Indicates session is being Recorded
Attract more, offend less. Avoid ageism examining the expectations of our customers, and the impact it has on the opportunities for you and/or staff. Discover unsuspecting language and images that may suggest age discrimination and lead the way toward change. (Lecture)
Session 2
9:00AM-10:15AM
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly. (Lecture)
Session 3
10:45AM-12:00PM
Learn the 4 C’s of Wellness Programming to support a growing business model that generates ancillary revenue. Explore wellness programs incorporating lifestyle education through live, virtual and hybrid memberships. Attract the non-exercisers, new exercisers, fear filled Americans who are afraid to join a gym. (Lecture)
Session 4
12:15PM-1:30PM
Join Bob, “The Green Thumb” at making money, as he reviews 15 of the 22 DNA components that will help you establish, strengthen, and grow your fitness business. By using “Real Life” Case Studies, review cost-effective and results-driven strategies that will increase your income and reinforce the value of your business. (Lecture)
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