May 3-5, 2024 • Caribe Royale Orlando

May 3-5, 2024 • Caribe Royale Orlando


The 3-day SCW Business Summit from May 3-5 at Florida MANIA® is more than just an event—it’s a transformative opportunity for individuals seeking to expand their fitness business and elevate their profession.

Nested within the MANIA® convention, the Business Summit stands out as a distinct and immersive experience that caters to both individuals and teams.  Hyper focused on the business side of fitness and wellness, we will equip you with the tools and insights essential for success.


At the core of the Business Summit lies a diverse range of opportunities. Education, networking, and access to invaluable resources, all aimed at empowering attendees to distinguish themselves. The summit’s 17 Business Sessions, totaling 30 hours of content, cover these crucial areas:

• Sales strategies

• Innovative marketing techniques
• Social media essentials
• Fine-tune management skills
• Programming
• Client retention
• Leverage technology for business growth
• Manage finances effectively
• Industry trends


Session 1: 7:30am-8:45am

FR1G: Operating A Profitable Boutique Studio (NEW) - Ann Gilbert
Explore the secrets of opening and successfully managing a profitable boutique studio. This 40-year business owner shares her secrets to success. Loving what you do requires living with frustrations and failures. Discover ways to create loyal and productive teams, rise above inflation, and grow your business.

Session 2: 9:00am-10:15am

FR2G: Personal Training: A Lifelong Career (NEW) - Michael Hughes
Personal Training has been stereotyped and stigmatized as a “hobby job” where burnout rates are HIGH and the chances of turning fitness into a career are low. Michael Hughes breaks down the 7 skills every trainer needs to know to create a long-term sustainable career in the fitness industry.

Session 3: 11:00am-12:15Pm

FR3G: Growth: Must or Bust (NEW) - Brandi Clark, Miriam Ball, Elizabeth Mooney, Erica Day & Michael Hughes
Take an insightful look at marketing, sales and growth and how they intertwine to expand your influence and financial success. Leave with practical solutions to grow, get more clients and expand your client base. Enjoy a candid conversation on what to watch out for and implement for guaranteed success as a Group Instructor, Personal Trainer and Business Owner and Manager.

Session 4 - LUNCHTIME SESSION 2: 1:15PM-2:30PM

If you choose this session, your lunch & expo break will be 12:15-1:15PM

FR4G: Selling Without Selling: It’s About the Relationship! (NEW) - Bob Esquerre, MA, NSCA-CPT
The Selling Concept has been one of the most terrifying experiences for FitPros! It’s terrifying because we don’t understand it. Join Bob as he “strips-bare” the selling mystique by talking about Emotion, Value & Trust instead of traditionally aggressive sales tactics!

Session 5: 2:45PM-4:00PM

FR5G: Organize and Simplify Lead Generation (NEW) - Brandi Clark
Forgetting to follow up with people results in thousands of dollars left on the table. Generating, organizing, and following up with new leads is often neglected simply because there is no organization or process that feels easy and simple. Learn how to simplify and organize the process, so you never leave another prospective behind.

Session 6: 4:30PM-5:45PM

FR6G: FitBiz Finances: Boost, Balance, Impact (NEW) - Erica Day

Supercharge your fitness business finances! Dive into our mini-coaching session for a seamless cash flow management system. Gain insights on strategic business decisions that elevate your bank balance and enhance your impact on members. Level up your financial game today!

Learn more about GYMFIT Financial HERE.

Session 7: 6:00PM-7:00PM

FR7G: Keynote & Cocktails: Fitness Business Strategies for Impact and Income (NEW) - Brandi Clark
Explore cutting-edge strategies, emerging trends, and innovative technologies tailored for fitness professionals seeking long-lasting client impact and income. Let’s redefine your success!


Session 1: 7:30am-8:45am

SA1G: Your Financial Health (NEW) - Kylie Ross, MS, MBA
Learn simple, effective, and necessary techniques to build your financial freedom both personally and professionally in language you will understand and can apply. Analyze websites that focus on growth, discover industry-driven 3rd-party platforms fueled by automation and understand federal and state legal compliance and how it affects your financial health. Grow (or start) your fitness business worry-free!

Session 2: 9:15am-10:30am


SA2B: The Role of the Fitness Professional in the Healthcare System (NEW) - Patrick Mummy
When it comes to repetitive stress and chronic pain, group fitness instructors and personal trainers aren’t positioned to be the first line of defense for those seeking help. This lecture will explain why the current ‘reactive’ healthcare system does not focus on preventative programs, and why the push for group exercise and personal trainer intervention is paramount to changing the system.

Session 3: 11:00am-12:15pm

SA3G: Navigating Legal Pitfalls in Fitness (NEW) - Fireside Chat with Miriam Ball and Brandi Clark

Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Brandi Clark for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.

Learn more about Alternative Balance HERE.

Session 4 - LUNCHTIME SESSION 1: 1:15PM-2:30PM

If you choose this session, your lunch & expo break will be 12:15-1:15PM

SA4G: Effective GX & PT Sales Trategies Panel - Brandi Clark, Amber Toole, Ellen de Werd, Ruston Webb & Jani Roberts
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world class experience.

Session 5: 2:45pm-4:00pm

SA5G: Find & Enroll Clients Using Social Media (NEW) - Brandi Clark

If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.

Session 6: 4:30pm-5:45pm

SA6G: Strategy, Implementation & Financial Management (NEW) - Bill McBride
This course is perfect for anyone looking to begin or grow an existing fitness business. Come learn how to analyze the fitness industry, identify market opportunities, and implement a business plan. Attendee’s will also learn market segmentation for promotion, how to manage financial resources, and measure the success of their new or existing business. Get started today!


Session 1: 7:30am-8:45am

SU1G: Social Media: Stryke While The Iron’s Hot (NEW) - Erin Mansour, MBA & Chris McNally, MS

Make money with FREE, simple, effective, (& somewhat sneaky) social media strategies. Erin & Chris share their secrets on how they (& Stryke) became and continue to be a social media phenomenon with a following of over 2M on TikTok, IG, Facebook, and YouTube, all while earning a 6-figure income!

Learn more about Stryke HERE.

Session 2: 9:00am-10:15am

SU2G: Monetize Recovery for Facilities & Personal Trainers (NEW) - Sheldon McBee, MS
Discover how to cater to clients’ desires for longevity and overall well-being. Learn the art of blending passive and active rejuvenation services to create profitable revenue models. Walk away inspired, armed with the knowledge to craft enticing service offerings and implement successful practices. Join us in revolutionizing the fitness industry.

Session 3: 10:45am-12:00pm

SU3G: PT 2024: Meet The Hybrid Fitness Professional (NEW) - Bob Esquerre, MA, NSCA-CPT

How many weekly PT Sessions can we deliver before nearing burn-out? How much can we keep increasing our prices before we hit that “price-ceiling”? Join Bob as he reviews the new skills that Personal Trainers will need to grow our businesses beyond 1-on-1 Training Sessions.

Session 4: 12:15pm-1:30pm

SU4G: New World Sales & Management – Bill McBride
It’s not just you and your fitness business that has transformed – your members have too. Examine how consumer habits have shifted, and ways your business can embrace these changes to meet new expectations and be successful in 2023. Discover easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.