How and Why: Transition from
One-on-One to Small Group Training
By Michael Hughes

Hey there ready to elevate your career and unlock new opportunities for success, you’ve come to the right place. The traditional one-on-one personal training model, while effective for delivering personalized attention, presents several significant challenges for long-term success. Many trainers find themselves hitting a ceiling; how much to charge, how many hours to work in a day. These issues can lead to chronic burnout and are some of the main reasons why talented trainers often leave the industry.

Relying solely on individual sessions limits your growth potential. There’s only so much you can do within the constraints of a 24-hour day. Overloading your schedule to maximize income isn’t sustainable—it leads to exhaustion and diminishes the quality of service you can provide. To truly thrive and build a lasting career, you need a model that scales your skills rather than just extending your working hours.

At Gymnazo, we recognized these challenges and found a solution: transitioning from exclusive one-on-one training to group training. This approach not only ensures the sustainability and profitability of our trainers but also enhances the experience for our clients. Here’s how you can make the same transition:

Acknowledge the Limitations of One-on-One Training

The traditional one-on-one model, while effective for personalized attention, can reach maximum capacity in terms of pricing and available hours in a day. Recognizing these limitations is the first step toward building a sustainable and profitable business.

Identify Common Client Types and Optimize Scheduling

Pool together clients with similar needs and schedules. By identifying common availability among clients and offering group sessions during those times, you can optimize your schedule and cater to a larger audience. Once you identify high-demand time slots, we recommend you block those off and hold them as your group session times (even if no one signs up, start to create consistency and boundaries). While you transition, you can still leave room in your schedule for personal training sessions to accommodate clients who prefer individualized attention.

Address Client Concerns with Semi-Private Training

Many clients value the tailored approach of one-on-one sessions and may hesitate to transition to a group setting. To address this, introduce semi-private training—a model where four clients work with one coach, each receiving personalized programming with split attention. We highly recommend considering offering semi-private training as it offers clients a lower cost compared to one-on-one sessions while maintaining high value and attention.

Leverage Technology for Efficient Management

Utilize customized workout apps and other technologies to manage multiple clients efficiently while ensuring each receives individualized support. This strategic structuring of sessions helps maintain quality and personalization.

Embrace the Concept of Scalability

Both trainers and clients need to shift their mindset. As a trainer, you must recognize the opportunities for growth that group fitness offers. Clients need to understand the benefits of training in a group setting, such as increased motivation, camaraderie, and cost-effectiveness.

Create a Positive and Inclusive Group Environment

Design group sessions to accommodate varying fitness levels and abilities, allowing everyone to feel challenged and supported. One way to learn how to confidently and effectively coach many levels at once is by taking the Multi-Dimensional Movement Coach certification program where you’ll learn how to program for clients of all ages and abilities as well as masterfully modify exercise to make group programs feel more individualized. When you can bring people together, you enhance the overall experience and encourage long-term engagement among your clients. 

Illustrate the Financial Benefits of Group Training

Here’s a breakdown to understanding the financial benefits. If you charge $110 per hour for a one-on-one session and work eight hours a day, five days a week, your weekly revenue is $4,400. In contrast, if you begin to sprinkle in some group training sessions with 10-16 clients paying $18 each per hour, your hourly rate then becomes $180-$290/hr., dramatically increasing your earning potential. (See the graph below to compare services).

Continuously Adapt and Innovate

Be open to experimentation and adaptation as you navigate the transition. Not every approach will work for every client, so be prepared to pivot and adjust your offerings based on feedback and results. Stay attuned to the needs and preferences of your clients and be willing to evolve and innovate as needed.

By following these steps and embracing the challenge of transitioning from private to group training, you can unlock new opportunities for growth and success in your fitness business. Remember, the journey may not always be easy, but the rewards are well worth it. Your path to success starts now!

Want to learn more, join the Gymnazo team, led by Michael Hughes at SCW Atlanta MANIA®, July 19-21.  Register today for this not-to-miss 3-day event including 15 sessions and a Friday evening keynote devoted to “everything” business.  Save $60 until June 17 with the code EARLYBIRD.

Can’t join in the live, in-person fun, then check out everything you need to know about Gymnazo, www.gymnazo.com.  Take advantage of learning the a different path to getting others fit so you can get back to doing more of what you love.  Follow us on IG: https://www.instagram.com/gymnazo_edu, Youtube: https://www.youtube.com/@Gymnazo, Listen to our Podcast: https://podcasts.apple.com/us/podcast/gymnazo-podcast/id1539234536, and Receive CEUs by becoming a certified Multi-Dimensional Movement Coach.

About the Author: Michael Hughes

Michael Hughes is the founder of Gymnazo & Gymnazo EDU, holding a degree in Kinesiology, He is a Fellow of Applied Functional Science and certified as a Multi-dimensional Movement Coach, a Functional Manual Reaction Coach, a Female Chain Reaction Coach, a 3D Movement Analysis & Performance System Coach, plus several more.  He is also a Precision Nutrition Coach and Post Rehab Conditioning specialist. He’s spent the last decade pioneering a more sustainable model of training that blends his heart for restoration with the energy of fitness training. Michael’s mission is to elevate the industry’s standards for what quality looks like as a trainer through scientific knowledge and application

The Role of Protein in Muscle Building and How to Get Enough
By Grab the Gold

Are you hitting the gym regularly but not seeing the muscle gains you want? Protein might be the missing link in your muscle-building journey. Let’s dive into why protein is crucial for muscle growth and how to make sure you’re getting enough.

Understanding Protein and Its Importance

Protein is a fundamental building block of the body, crucial for repairing and building muscle tissues. It’s made up of amino acids, which are essential for muscle repair and growth. After a tough workout, your muscles need protein to recover and become stronger.

The Science Behind Protein and Muscle Building

When you work out, especially during resistance training, you create tiny tears in your muscle fibers. Protein helps repair these tears through a process called muscle protein synthesis. This process not only repairs but also strengthens and grows your muscles, helping you achieve those gains you’re working so hard for.

Daily Protein Requirements

How much protein do you need? It varies based on your activity level, age, and goals. Generally, active individuals should aim for about 1.2 to 2.0 grams of protein per kilogram of body weight. For someone very active or looking to build significant muscle, leaning toward the higher end of this range is beneficial.

Sources of Protein

Getting your protein from a variety of sources ensures you’re getting all the essential amino acids. Here are some great options:

  • Animal-based: Chicken, beef, fish, eggs, and dairy products like Greek yogurt.
  • Plant-based: Beans, lentils, tofu, quinoa, and nuts.

Incorporating Protein into Your Diet

Making sure you get enough protein can be easy and delicious. Here are a few tips:

  • Balanced Meals: Include a source of protein in every meal. Pairing protein with carbs and fats helps keep your meals balanced.
  • Timing: Consuming protein-rich foods before and after workouts can maximize muscle repair and growth.
  • Snack Smart: Incorporate high-protein snacks like our Grab the Gold Snack Bars to keep your protein levels up throughout the day.

The Benefits of Protein Snacks or Supplements

Sometimes, it can be challenging to get all your protein from whole foods. That’s where protein supplements come in handy. Whether it’s a post-workout shake or a convenient snack bar, supplements can help fill the gap. Our snack bars, packed with 11g of protein, are a yummy and easy way to ensure you meet your daily needs.

Common Myths and Misconceptions about Protein

There’s a lot of misinformation out there about protein. One common myth is that more protein always means more muscle. Factually, your body can only use so much protein at a time. It’s about consistent intake rather than overloading in one sitting.

Conclusion

Protein is vital for muscle building, repair, and overall fitness. Ensuring you get enough, whether through meals or convenient options like our snack bars, can make a significant difference in your fitness journey.

Evaluate your diet, make sure you’re meeting your protein needs, and watch your hard work in the gym pay off.

For more tips and tasty protein-rich snacks, check out our Protein Snack Bars and fuel your fitness goals the right way!

Want to learn more about Grab the Gold and sample their bars and supplements, join Danielle, the founder and creator, at an upcoming SCW MANIA®. The collection of energy boosters, protein bars, and nutritional supplements provides everything to help build stronger muscles and offer a restful night’s sleep.  Register today for Atlanta MANIA®, July 19-21, at the Grand Hyatt Atlanta Buckhead and save $60 with code EARLYBIRD.  See you there.

Introducing “It’s None of YOUR BUSINESS” SCW Fitness Online Talk Show and Podcast

SCW Fitness is thrilled to unveil its groundbreaking new online talk show and podcast, “It’s None of YOUR BUSINESS!” hosted by Sara Kooperman, JD. This FREE, dynamic series is set to become a must-watch for fitness industry professionals, delving into the hottest and most relevant topics that matter most to your fitness business!

A Fresh Perspective on Fitness
In the ever-evolving world of fitness, staying ahead of trends and understanding the broader landscape is crucial. “It’s None of YOUR BUSINESS” is designed to provide fitness professionals with the insights and knowledge they need to thrive. Each FREE episode will tackle current issues, emerging trends, and pressing challenges within the industry, ensuring that listeners are always in the know.

Engaging Content and Expert Guests
What sets “It’s None of YOUR BUSINESS” apart is its commitment to delivering high-quality, engaging content. The show will feature guest appearances from industry leaders, innovators, and influencers who bring a wealth of experience and expertise. These guests will share their unique perspectives and offer valuable advice, making each episode a must-watch (or listen) for anyone serious about their fitness career.

The Perfectly Flexible Format
The webinar talk show and podcast will follow a flexible format to cater to the diverse needs of its audience. Each episode will be available as a live webinar, providing an interactive platform where viewers can engage with hosts and guests in real time. For those who prefer to consume content on their own schedule, episodes will also be available as podcasts, ensuring that valuable insights and discussions are accessible anytime, anywhere.

Sponsorship by Club Automation
SCW is proud to have Club Automation as the sponsor for “It’s None of YOUR BUSINESS.” Their support underscores the importance of fostering connections and knowledge-sharing within the fitness community. Club Automation provides fitness facilities and clubs with automated tools to support sales and acquisition efforts from pre-lead to an engaged, active member.  Their commitment to helping fitness facilities thrive makes them the ideal partner for this initiative.

Hot Topics and Industry Insights

From the latest in fitness technology and innovative training methodologies to navigating business challenges and understanding consumer behavior, “It’s None of YOUR BUSINESS” will cover it all. Upcoming episodes will delve into subjects such as:

  • The Future of Fitness: Exploring how the industry is adapting and what to expect moving forward.
  • Technology and Fitness: Examining the impact of tech innovations on training and client engagement.
  • Business Strategies for Fitness Professionals: Practical advice on growing and sustaining a successful fitness business.
  • Health and Wellness Trends: Identifying emerging trends and their implications for fitness professionals and clients.

Stay Connected and Informed
To ensure you don’t miss an episode of “It’s None of YOUR BUSINESS,” be sure to subscribe to the SCW Fitness newsletter and follow us on social media. Whether you’re tuning in live or catching up on the podcast, this new series promises to be an invaluable resource for staying informed and inspired.

Join us as we embark on this exciting journey, exploring the multifaceted world of fitness with “It’s None of YOUR BUSINESS.” Together with our esteemed guests and the support of Club Automation, we’re here to empower and elevate the fitness community, one episode at a time.

Top Rung Education & Networking: SCW Business Summit

Dictionary.com defines education as the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life.  It is also the result produced by instruction, training, or study. 

At SCW Fitness it is our job to educate YOU, the Fitness Professional! Whether you are a GX Instructor or the CEO of a large gym franchise, we are here to provide the latest information and research to help you, your clients and members, and your businesses grow. Over the past 40 years, our guidance has introduced over 60,000 health and wellness fitness leaders to up-to-date education and networking opportunities.

Every year SCW Fitness hosts 7 MANIA® FitPro Conventions from coast-to-coast.  Each in-person event offers 3-days filled with over 200 activity & lecture sessions and 20 specialty certifications including a whole track with more than 40 hours of BUSINESS MENTORING, including a special “Everything” Business Friday night Keynote & Cocktails Happy Hour. Attend this unique resource in major cities like DC, San Francisco, Orlando, Atlanta, Dallas, Chicago, and Boston staying at high-end hotels for a fraction of the price.

Industry Leaders from all over join SCW Fitness to share their expertise, knowledge, mentoring, and network connections with hundreds of Fitness Professionals including entrepreneurs, Personal Trainers, and those considering starting their own business. Rub elbows with Tricia Murphy-Madden, Brandi Clark from StandOut Fit-Pro, Craig Bongelli from Subflow, Miriam Ball from Alternative Balance, Bill McBride, and Sara Kooperman, J.D., CEO of SCW Fitness, just to name a few.

SCW MANIA® and Business Summits are financially reasonable and extremely beneficial compared with other fitness industry business summits, the value and benefits tower above the rest.  Why pay $500-$700 with the others, when an SCW FitPro Convention offers the latest research and education for less than $300.  Head home knowing you just experienced and witnessed the difference in-person education can make.  On top of that, all 7 MANIA® conventions are recorded, providing over 160 sessions to be watched over 60 days in the comfort of your own home.  Earn 20+ CECs/CEUs from SCW, ACE, AEA, ACSM, NASM, AFAA, and NASM. Top-tier education verified by the most reputable providers in fitness.

Learn topics that matter:

  • Personal Training
  • Functional Training
  • Active Aging
  • Core/Strength
  • Nutrition
  • Exercise Science
  • Stretching
  • Flexibility
  • Recovery
  • Myofascial Release
  • HIIT
  • Group Exercise
  • Yoga
  • Boot Camp
  • Circuits
  • Chair Exercise
  • Pilates
  • Business
  • Sales
  • Retention
  • Marketing
  • Social Media
  • Aqua
  • And More!

When you make the decision to attend MANIA®, you are making a commitment to Fitness Pro Excellence. Join SCW Fitness where we will exceed your expectations. What are you waiting for? There’s a MANIA®FitPro Convention and Business Summit waiting for you. Get registered today and save.

Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns

By Courtney Rehfeldt
Courtesy of Athletech News

EoS Fitness, Crunch and Chuze saw the highest YoY visit growth in April while Life Time members spent the most time in club per visit, according to a new report

Major big-box gyms and health clubs including Planet Fitness, Life Time and Crunch Fitness experienced increased year-over-year visitation numbers nearly every week from January 2024 to April 2024, according to a new report.

Behind the encouraging findings for the fitness industry is Placer.ai, a software company that leverages location intelligence and foot traffic insights. Along with Planet Fitness, Life Time and Crunch Fitness, Placer.ai studied Chuze Fitness, EōS, LA Fitness, Anytime Fitness and 24 Hour Fitness.

April was an especially hot month for fitness clubs, with Placer.ai finding that visits nationwide were up 4.4% year-over-year during the week of April 22, 5.7% during the week of April 15 and 6.3% during the week of April 8. All brands featured in the report experienced year-over-year visit growth in April.

Overall, the findings should encourage operators like Planet Fitness for the long term. This week, the fitness franchise reported adding nearly one million new members in the first quarter of 2024 — impressive but less than the ‘Judgement Free’ gym anticipated amid elevated cancellations likely driven in part by a transgender bathroom policy controversy.

It should be noted that the new Placer.ai report follows – and seemingly contradicts – a more pessimistic study the software company issued earlier this year which found that foot traffic to ten major fitness operators in January 2024 didn’t increase from January 2023.

Here is a breakdown of each fitness brand and its visit performance when compared to April 2023, according to Placer.ai:

EōS Fitness: +29.7%

Crunch Fitness: +25.9%

Chuze Fitness: +23.7%

24 Hour Fitness: +12.9%

Planet Fitness: +10.5%

Life Time: +9.2%

LA Fitness: +6.1%

Anytime Fitness: +2.5%

EōS, Crunch in Growth Mode

Topping the list was EōS Fitness, a high-value, low-price (HVLP) gym that hit the one-million-member milestone last year and announced its intentions to open 250 gyms by 2030.

Following EōS is Crunch Fitness, which has 460-plus locations and has plans to increase its growth rate by 20-25% this year, according to CEO Jim Rowley. CR Fitness Holdings, the largest operator of Crunch Fitness franchise locations with 60 gyms, just announced a partnership with Dallas Cowboys quarterback Dak Prescott to grow the brand even more.

Source: Placer.ai

Lingering at Life Time

There was also a strong association between visit frequency and duration, as brands with frequent gym-goers saw higher engagement in the form of more extended visits.

It’s a category that luxury brand Life Time is leading, with 43.3% of visits lasting more than 90 minutes. The athletic country club operator has invested heavily in delivering a top-notch experience for its members, who may linger at Life Time for pickleball, spas, personal training, small group classes and pools.

Low & High-Priced Facilities See Success

On the pricing front, Placer.ai inferred an appetite among fitness consumers for various pricing options, finding that visits to premium operators like Life Time and lower-priced clubs such as Planet Fitness climbed or remained stable over the study period.

Planet Fitness, which has maintained a $10/month base membership for nearly 30 years, is finally raising its price to $15/month beginning this summer for new members.

For its part, Life Time’s average monthly dues are now $186, up 12.7% from Q1 2023. Despite the high price tag and an inflationary environment, Life Time has seen memberships increase by 5% year-over-year from 2023 and has waitlists at many of its high-end facilities.

About the Author: Courtney Rehfeldt

Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.

Talks and Takes’
Fitness Industry Talk Show

Join industry experts, Sara Kooperman, Blair McHaney, Brent Darden, and Bill McBride in collaboration with SCW Fitness, REX Roundtables, Active, MXM, and SCW Business Summit for your bi-monthly talk show.

Here’s a look at what was discussed! 

  • The Surge of Foot Traffic – making gains in Q1
  • Costco & GLP-1 – who knew? Would you consult with their clinicians?
  • FTC Bans Employer non-competes
  • The Buck Institute Research on Aging
  • Menopause – a HOT Business Opportunity
  • Niche Offerings for Creative Wellness
  • Membership: How to keep them coming back
  • Mental Wellness Awareness

The final episode was May 29th at 2:00 PM EST. Watch the recording today!

Five Keys to Introducing Teens to the Benefits and Expectations of Your Facility

By Chris Stevenson
Courtesy of Athletic Business

Embracing an active lifestyle from a young age can set the foundation for a lifetime of physical, mental and social wellbeing. The benefits of regular exercise for teens extend far beyond just physical health by encompassing mental resilience, social connections and the cultivation of healthy habits.

As a gym owner and consultant, I’ve witnessed firsthand how introducing teens to the gym environment can have a positive impact on their overall development. However, managing younger members in a gym setting comes with unique challenges. Striking a balance between fostering a positive experience for teens and ensuring harmony with other gym-goers is crucial. While challenging, a balance can be achieved with the right strategies.

Here are five key strategies I have recommended to gyms to effectively manage younger members based on my own experiences with youths as a gym owner and operator.

1.  Stick to an age requirement

Establishing a minimum age requirement for gym membership is the first step in creating a safe and success-conducive environment for teens. While it might be tempting to accommodate younger individuals eager to join, setting a minimum age ensures that members are developmentally ready for the gym environment.

The age requirement could vary depending on the type of facility, the equipment available and the nature of the fitness programs offered. For instance, community rec centers, YMCAs and JCCs often have an age limit as low as 12, since they are family-oriented facilities and their members expect a more inclusive environment. On the other hand, higher-end luxury facilities with a higher price point might set their minimum age for membership at 16 or even 18, attracting an older demographic seeking a more exclusive and mature atmosphere.

When determining your facility’s minimum age requirement, consider factors such as the facility’s mission, the goals of your fitness programming, and the overall atmosphere you want to create. Examine your model to ensure alignment with your target demographic and long-term objectives. Stick to these age restrictions consistently, as bending the rules can create complications and potential safety hazards.

2. Enforce strict behavior expectations

Once a minimum age requirement has been determined, it is imperative that clear behavioral expectations are established in order to create a positive and respectful gym atmosphere.

Teens should be made aware of the expected conduct, including using equipment responsibly, keeping noise levels down and respecting the personal space of others. Enforce these rules consistently, addressing any deviations promptly and firmly, yet diplomatically. (For a more detailed explanation of how to enforce gym etiquette policy, see my column from September 2023.) This ensures a harmonious coexistence among gym members while teaching teens the importance of discipline and accountability.

3.  Conduct a minor orientation

An orientation session for younger members can be immensely beneficial. This session should cover essential aspects such as proper equipment usage, safety guidelines and gym etiquette. Emphasize the importance of warming up, cooling down and using equipment correctly to prevent injuries. Additionally, educate them on respecting the overall gym space, as well as the space of fellow gym-goers. This orientation instills a sense of responsibility and ensures that teens feel confident navigating the gym environment. 

Qualified staff or personal trainers are excellent choices to conduct these orientation sessions. They possess the expertise to guide teens effectively and address any questions or concerns that may arise. It is crucial that the session conductor, the teen and the parent all actively participate and sign off on the information provided. This multi-signature approach adds a deeper level of seriousness and accountability, and teens should not be allowed to use the facility until this orientation session is completed and the necessary signatures are obtained.

This proactive approach ensures that all parties involved are well-informed and committed to maintaining a safe and positive gym experience for everyone.

4.  Consider limiting access

To mitigate potential disruptions and address safety concerns, consider restricting the hours younger members can independently access the gym. This may include peak-traffic periods such as the after-work rush, weekend mornings and late evenings.

Depending on your facility’s model, you may require teens to be accompanied by a parent or guardian during these peak times. This guarantees additional supervision and minimizes any inconvenience to other members who might prefer a quieter workout environment during these busy periods.

It is also worth considering limiting access to certain specialized areas, such as pools and gymnasiums. This can minimize the risk of accidents or injuries arising from unsupervised access to potentially challenging or specialized areas. Additionally, it prevents interference with specialized programs and activities tailored for those areas, allowing for a more structured and efficient use of facilities by all members.

At the same time, facilities featuring pools and gymnasiums might consider blocking out specific times for exclusive use by teens.

The particular facility type can be crucial in determining these parameters. Different facilities may have varying preferences based on their model and target demographic. Just as the facility’s model may influence the age limits set, it can also guide decisions about the most suitable times for teens to be present. This approach ensures that each facility can tailor its policies to provide the best possible experience for both youths and adults.

5.  Explore youth programming, designated areas

Recognizing the unique needs and preferences of younger members, consider implementing youth-focused programming or designating specific areas within the gym tailored to their interests. This could include age-appropriate classes, specialized equipment or other resources that align with your facility type and capabilities.

Creating an environment in which teens feel comfortable and engaged fosters a positive association with fitness, making it more likely for them to develop lasting healthy habits. By offering purposeful activities and spaces, you transform the idea of “hanging out at the gym” into meaningful attendance with a clear fitness-related purpose. This shift contributes to a more focused and productive experience for teen members and the entire gym community.

Successfully managing younger members in a gym requires a thoughtful and strategic approach that prioritizes their wellbeing while ensuring a harmonious coexistence with other gym-goers. Setting an age limit, establishing clear behavior expectations, conducting minor orientations, potentially limiting access, and exploring youth-specific programming or areas are the keys to achieving this delicate balance. Implementing these strategies enhances the overall gym experience for teens and also contributes positively to the facility by creating a diverse and inclusive community. In fostering a gym environment that caters to the unique needs of younger members, we contribute to their physical health, lay the groundwork for a future generation that values and prioritizes fitness, and potentially create a cohort of clients for life. 

About the Author: Chris Stevenson

Chris Stevenson is owner and founder of Stevenson Fitness in Oak Park, Calif., and the Owners Club columnist for Athletic Business.
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