Oct. 4-6, 2024 • Hilton Rosemont
Oct. 4-6, 2024 • Hilton Rosemont
40+ HOURS OF BUSINESS MENTORING
If you’re looking to expand your business and advance your career, the 3-day SCW Business Summit is an essential event for both you and your team. It provides the ideal platform for obtaining the necessary education, networking opportunities, and tools to distinguish yourself from competitors and steer your business towards a more lucrative future.
Join us for 17 Business Sessions, totaling 30 hours of invaluable education focused on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! You can conveniently develop your business and career right in your own backyard.
BUSINESS SUMMIT MENTORS & PRESENTERS
BUSINESS SUMMIT SESSIONS
FRIDAY, OCTOBER 4
FRIDAY, OCTOBER 4
- = Indicates session is being Recorded
Session 1: 7:30am-8:45am
FR1H: OPERATING A PROFITABLE BOUTIQUE STUDIO (NEW) - Ann Gilbert
Explore the secrets of opening and successfully managing a profitable boutique studio. This 40-year business owner shares her secrets to success. Loving what you do requires living with frustrations and failures. Discover ways to create loyal and productive teams, rise above inflation, and grow your business.
Monetize Recovery for Facilities & Personal Trainers - Sheldon McBee, MS
Discover how to cater to clients’ desires for longevity and overall well-being. Learn the art of blending passive and active rejuvenation services to create profitable revenue models. Walk away inspired, armed with the knowledge to craft enticing service offerings and implement successful practices. Join us in revolutionizing the fitness industry. (PRE-RECORDED)
Session 2: 9:00am-10:15am
FR2H: START & GROW YOUR BUSINESS (NEW) - Sara Kooperman, JD, Brandi Clark, Ruston Webb, MS, Erica Day, & Miriam Ball
Explore your options for guaranteed financial and personal success as a Personal Trainer and/or Business Owner. Painlessly grow your business attracting new clients and retaining valuable customers. Expansion and retention are key. Examine affordable marketing automations (social media, emails, text messages), surveys & feedback, loyalty rewards and simple payment processing to grow your client base and revenue. All necessary and extremely affordable.
Public Relations for Fitness Pros - Trish DaCosta
Amplify your message by learning the fundamentals of public relations (PR) for your fitness business. In this session, you’ll learn how PR works, how to pitch media, and work with press to increase brand awareness and attract clients. Walk away with practical information to secure media opportunities for your business. (PRE-RECORDED)
Session 3: 11:00am-12:15Pm
FR3H: GET “CERTIFIED” TO RUN YOUR FITNESS BUSINESS! (NEW) - Erica Day
Whether you’re just starting out as a personal trainer or have been running a studio for over a decade, you must invest 75 minutes in this session that guarantees to provide you with the tools needed to succeed. We’ll teach you the exact system we use with our six-figure clients to grow your business, increase profits, easily understand your cash flow, and pay bills on time—so you can pay yourself what you deserve! Get ‘certified’ in creating profits and level up your financial game today! (PRE-RECORDED)
Your Financial Health - Kylie Ross, MS, MBA
Learn simple, effective, and necessary techniques to build your financial freedom both personally and professionally in language you will understand and can apply. Analyze websites that focus on growth, discover industry-driven 3rd-party platforms fueled by automation and understand federal and state legal compliance and how it affects your financial health. Grow (or start) your fitness business worry-free!
Session 4 - LUNCHTIME SESSION 1:
12:30PM-1:45PM
If you choose this session, your lunch & expo break will be 1:45-2:45PM
FR4H: RETENTION STRATEGIES: UNLOCKING THE KEY TO CUSTOMER LOYALTY (NEW) - Eduardo Netto, MS
Customer retention is vital for business success, necessitating behavior analysis, personalized experiences, and effective engagement tactics such as loyalty programs. Key strategies include collecting feedback, building trust-based relationships, leveraging CRM technology, tracking retention metrics, studying case studies, and staying ahead of industry trends to maintain customer loyalty.
Growth: Must or Bust - Sara Kooperman, JD, Miriam Ball, Brandi Clark, Kylie Ross, MS & Nick Dennis
Take an insightful look at marketing, sales and growth and how they intertwine to expand your influence and financial success. Leave with practical solutions to grow, get more clients and expand your client base. Enjoy a candid conversation on what to watch out for and implement for guaranteed success as a Group Instructor, Personal Trainer and Business Owner and Manager. (PRE-RECORDED)
Session 5: 2:45PM-4:00PM
FR5H: FIND & ENROLL CLIENTS USING SOCIAL MEDIA (NEW) - Brandi Clark
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.
The Nuts & Bolts of Business - Bob Esquerre, MA, NSCA-CPT
Join Bob as he reviews “game-changing” strategies, tactics and best practices that will change how you manage-up your businesses. Tailored for fitness, health & wellness entrepreneurs, he reviews live case studies that really work and shows how & why you will succeed in a very competitive fitness market. (PRE-RECORDED)
Session 6: 4:30PM-5:45PM
FR6H: MEET THE HYBRID FITNESS PROFESSIONAL (NEW) - Bob Esquerre, MA, NSCA-CPT
How many weekly PT Sessions can we deliver before nearing burn-out? How much can we keep increasing our prices before we hit that “price-ceiling”? Join Bob as he reviews the new skills that Personal Trainers will need to grow our businesses beyond 1-on-1 Training Sessions.
Small Business Grassroots Marketing - June Kahn
In this lecture, you will learn how to market your boutique studio effectively. Topics covered include: understanding your target market, creating a unique selling proposition, developing an effective marketing plan, social media tricks & tips, and measuring your results for big profits for your small gym. (PRE-RECORDED)
Session 7: 6:00PM-7:00PM
FR7G: KEYNOTE & COCKTAILS - FITNESS BUSINESS STRATEGIES FOR IMPACT & INCOME (NEW) - Brandi Clark
Relax and enjoy a glass of wine and connect with other fit pros! Explore cutting-edge strategies, emerging trends, and innovative technologies tailored for fitness professionals seeking long-lasting client impact and income. Let’s redefine your success and explore experiences of like-minded pros! All are welcome! Please RSVP at the STANDOUT Fit Pro Booth.
Build a High Performance Team - Ann Gilbert
Study a proven system designed to give you the tools to recruit, educate and supervise a high performance wellness team. Study how management has changed over the last 35 years from a seasoned fit pro who lives in the world of leggings and leadership. (PRE-RECORDED)
SATURDAY, OCTOBER 5
Session 1: 7:30am-8:45am
SA1H: SELLING WITHOUT SELLING: IT’S ABOUT THE RELATIONSHIP! (NEW) - Bob Esquerre, MA, NSCA-CPT
The Selling Concept has been one of the most terrifying experiences for FitPros! It’s terrifying because we don’t understand it. Join Bob as he “strips-bare” the selling mystique by talking about Emotion, Value & Trust instead of traditionally aggressive sales tactics
Building a Financially Successful Gym - Dan Kleckner
Are you interested in making the move to a gym owner, but not sure where to start? Join Dan Kleckner to discover the steps you need to take to build a financially successful and sustainable training gym that will allow you to control your time and provide financial freedom. (PRE-RECORDED)
Session 2: 9:15am-10:30am
KEYNOTE ADDRESS
SA2B: Where Healthy Meets Happy (NEW) - Sohailla Digsby, RDN, LD
It is absolutely possible to fully enjoy life’s indulgences and maintain long-term fitness simultaneously! Sohailla will unveil the blueprint that will guide you to the intersection of lasting health and happiness, leaving guilt behind. Once the secret formula is uncovered, you’ll realize that relentless, stressful efforts are not required to strike your life-giving balance.
Session 3: 11:00am-12:15pm
SA3H: FIND YOUR NEXT 50 LEADS (NEW) - Brandi Clark
Forgetting to follow up with people results in thousands of dollars left on the table. Generating, organizing, and following up with new leads is often neglected simply because there is no organization or process that feels easy and simple. Learn how to simplify and organize the process, so you never leave another prospective client behind.
Fill Your Small Group Training - Dr. Ashley Varol, PhD
Small group training is the best option for making more money and serving more clients. This session walks through effective and profitable strategies from the beginning to the end of the small group training cycle. Review how to get clients, keep them around, ensure they repeat, and recommend their friends! (PRE-RECORDED)
Session 4 - LUNCHTIME SESSION 1:
12:30PM-1:45PM
If you choose this session, your lunch & expo break will be 1:45-2:45PM
SA4H: PACK YOUR PT SESSIONS: SUCCESSFUL SALES (NEW) - Sara Kooperman, JD, Amber Toole, Deborah Rothschild, MS, & Michael Hughes
Whether you’re a seasoned personal trainer or a studio owner, this session is your crystal ball to future-proof your business. Learn the art of selling with expert insights, debunking myths, and crafting strategies tailored to diverse clientele. Join our interactive panel and elevate your sales game to new heights!
Signature Sauce for Six-Figure Success - Joy Diggs, MS, CPT, RD, LD
Learn the secrets to creating a personal training business that truly stands out! Join this empowering presentation where personal trainers uncover their authentic selves, conquer fears and self-doubt, and confidently attract ideal clients for six-figure success. Become THE go-to expert to bring the business to you! (PRE-RECORDED)
Session 5: 2:45pm-4:00pm
SA5H: NAVIGATING LEGAL PITFALLS IN FITNESS (NEW) - Fireside Chat with Miriam Ball, Sara Kooperman, JD, & Lindsey Lessard
Safeguard your well-being, family, and business from potential lawsuits. Gain valuable insights on fitness insurance gaps, high defense cost claims, and effective client communication. Join Miriam Ball and Sara Kooperman for a crucial discussion on pitfalls for Group Instructors, Personal Trainers, and Business Owners. Leave with a liability waiver sample and essential risk awareness.
Stop Selling & Create Culture - Ann Gilbert
Stop selling to create today’s culture, community, and camaraderie. Learn from a seasoned club owner how to endure business challenges and survive as a business with aggressive retention numbers and a unique community of loyal clients. (PRE-RECORDED)
Session 6: 4:30pm-5:45pm
SA6H: PERSONAL TRAINER PROGRAMMING & PROFITS - C. Scott Gilbert
Dive into the intricacies of creating training regimens for individual clients, assigning workout tasks, building revenue streams, and monitoring client progress from anywhere in the world! Keep your clients engaged and motivated with reminders and alerts. Create an automatic fitness journey log to ensure your client sees the value of working with you. Retain clients longer, earn more money, and be set-up to automatically reconnect with them any time, any where.
Negotiation Strategies for Fitness Pros - Doris Thews
Fitness Professionals struggle when it comes to negotiating their worth and services. In this session learn how to flex your negotiation muscles to meet your financial needs and enhance your quality of life. Learn the three most important words in fitness while supporting your life goals. (PRE-RECORDED)
SUNDAY, OCTOBER 6
Session 1: 7:30am-8:45am
SU1H: EMPOWERING DISABILITY FITNESS VENTURES (NEW) - David Geslak
Those with autism & disabilities are often excluded from exercise programs due to lack of training among fitness professionals. With insightful training and evidence-based strategies, professionals & clubs are embracing this untapped opportunity. Working with this community will improve your income and will inspire you to help more with each successful outcome.
Business Blueprint - Dane Robinson
Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing, and marketing, design a business blueprint to keep your current clients engaged and attract new clients by the end of this DWY (done with you) workshop. (PRE-RECORDED)
Session 2: 9:00am-10:15am
SU2H: FIT FOR BUSINESS: LEADING FOR MAXIMUM PERFORMANCE - Sara Kooperman, JD
Being a leader seems glamorous. We all think it gives us freedom, extra income and power. In reality, leadership and management are draining, exhausting, and often leave you wanting to pull the covers over your head. Discover how to lead for maximum performance using simple tricks to provide you the success you deserve, the time you so desperately need and the fulfillment that makes your career worth pursuing!
5 Star Management - Kimberly Spreen-Glick
How do you attract and retain the best talent to ensure you can offer top notch programming and experience for your members? Become the manager your team deserves. Join Kimberly, senior director of group fitness at Life Time for over a decade & talk about what it means to be a 5 Star Manager. (PRE-RECORDED)
Session 3: 10:45am-12:00pm
SU3H: SYSTEMS THINKING FOR HEALTH & FITNESS (NEW) - Garrett Stangel, MA
Transform your fitness business with ‘Systems Thinking for Fitness Pros.’ Learn to implement big-picture strategies and develop a unified program that enhances client results while saving time. Perfect for current fitness professionals, this session will streamline your operations and maximize efficiency across your entire business.
Club, Studio & Client Retention - Sara Kooperman, JD
Did you know that 72% of people who stop using your club are new members? It’s important to engage these clients within the first 90 days of integrating them into our facilities. In this entertaining and educational session, take a close look at staffing needs, client engagement, marketing options, financial incentives, leadership strategies, and tracking metrics that will all lead to greater retention. Leave with innovative, inexpensive and effective techniques to grow your Club, Personal Training and Group Ex business. (PRE-RECORDED)
Session 4: 12:15pm-1:30pm
SU4H: WORKPLACE STRATEGIES FOR HEALTHY LIFESTYLES (NEW) - April Griffith, MS
In this workshop, explore missed opportunities for collaboration between fitness professionals and businesses to enhance workplace wellness. Learn how to expand your reach, benefit from business partnerships, and implement a simple framework to kickstart wellness initiatives. Maximize your expertise and impact by partnering effectively with businesses.
