Intimate & Affordable Fitness Business Development

 
SCW Health & Fitness Business Summit
If you want to grow your business and build your career, the SCW Health & Fitness Business Summit is a must-attend event for you and your team.
 
About IHRSA partnership

IHRSA, the Global Health & Fitness Association for club owners, managers and directors, has chosen to exclusively support the SCW Health and Fitness Business Summit. IHRSA currently has new memberships available for fitness professionals and studio owners. Please visit: www.IHRSA.org.

Featured Topics

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Bill McBride
President / CEO of BMC3, LLC
IHRSA, Club Industry & AB Show Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter

FRIDAY – OCTOBER 1

 
 

SESSION 1

7:30-8:45AM

We focus heavily upon movement prep, the exercise bout and muscle recovery, but ignore the impact of nutrient and fluid intake on performance, recovery and muscle adaptation. Why train hard when you should train smart? This session discusses the carbohydrate, protein and fluid intake (timing, type, quantity) before, during and following exercise.

It can take weeks to attract a new client but only a few seconds to lose them. In this session attendees will learn how to translate their values into a quality service to assist in retaining clients. We will cover best practices, and unlock the Simple Truths of Service and Appreciation.

The year 2020 was the most memorable of our generation, especially the fitness industry. The worldwide COVID-19 pandemic changed everything. Clubs are slowly opening, and most have restructured their services. For that reason, annual surveys of fitness trends will have the most impact it has ever had on the industry.

SESSION 2

9:45-11:00AM

Even with the best diet and fitness routine, if sleep is off, you’re wrecked. Rest and sleep are crucial to healing and maintenance of health. This session will explore the physiology of the body when deprived and how it affects testosterone, GH, IGF and other hormones involved in satiety and appetite control. We will also tune into the newest research on how to improve the hours spent in slumber. (Lecture)

Things are changing so rapidly these days in the world of cannabis and CBD. Review the science behind CBD, what we know about how it works, and what we can expect in the future. It promises to be a fast paced, informative session.
 

There exists an urgent opportunity to firmly link exercise with the prevention, treatment, and management of chronic diseases. New federal guidelines focus on physical activity and chronic conditions providing an exceptional opportunity to use the Exercise is Medicine platform to connect healthcare to health clubs as resources of distinctive value.

SESSION 3

11:15-12:30PM
With the rising concerns of inflammation, poor gut health, detoxification, and boosting the immune system, superfruits have become a hot topic. Unleash the ‘Mfinite’ benefits of an undiscovered superfruit found to support skincare, healthy fat loss, and core health. Discover the power of the world’s greatest antioxidants and spices of life. (Lecture)

The word ‘functional’ has hit the forefront of the fitness industry, however it is looked at in many different ways and contexts. Learn how different companies define “functional”, and leave with an understanding of how you can take and learn from multiple methods, making your own practice out of a variety of disciplines.

The fitness industry has changed … for good. In-person experiences are still a thing, AND digital options are here to stay. Make the most of both options and get the best of both worlds by going hybrid. Learn how you can simply AND successfully launch an online business without giving up opportunities in the club environment. Increase your impact by embracing this new opportunity.

SESSION 4 (Lunch Session 1)

12:45-2:00PM

How do you compete in today’s highly competitive fitness business landscape? The answer? Delivering outstanding customer service and an outstanding customer experience. Learn all the proper tactics and strategies to do this and crush the competition! It doesn’t matter if you are a studio owner, manager or instructor, this talk will be your gameplan to success!
 

SESSION 4 (Lunch Session 2)

1:30-2:45PM

Hypertrophy or hyperplasia? Protein isolate before or after the workout? Why is leucine so important? What other amino acids help? What hormones ramp up the process? Melissa addresses answers to these important questions in an easy to understand science!

Learn the secret ingredients for launching time-based challenges at your facility to gain and retain members. From weight loss, nutrition, and fitness transformation challenges, we’ll cover it all. See how these limited-time programs, when implemented and managed correctly, can ignite energy and excitement throughout your entire gym and serve as a feeder into all of your departments. Walk away with the steps on how to organize your internal team, hire the right coaches and marketing these incredible events.
 

SESSION 5

3:00-4:15PM

What’s more important, calories, macros, or the nutrient profile of foods? Can you make any impact on where fat tissue is lost from? Is weight maintenance really a numbers game, or is there more to it? Are some people just unable to manage their weight? Find out in this session! (Lecture)

In this session we will show you how to use massage guns and electronic muscle stimulators to recover faster, reduce delayed onset muscle soreness and do a myofascial release in different muscle groups. We will deal, hands on, with any tension, knot, or soreness. Our goal is to educate you about the technology and leave you refreshed for the rest of your weekend.Our technology allows for a transformative physiological experience, which is already helping millions around the world.

Learn that SERVICE differentiation is vital to World Class Service delivery and gain appreciation for NPS & its impact on loyalty/retention. Discovering World Class Service is a choice while avoiding the pitfalls of “average” professionals. Empower your team to deliver such service.

SESSION 6

5:00-6:15PM

Overwhelmed with the many diets and weight loss options out there from Keto to Intermittent Fasting? Are your clients frustrated and confused (and you too)? Do you know the fads from the facts? Learn from a registered dietitian who works on the fitness front lines just exactly what works and why. (LECURE)

Develop your craft and evolve into one of the best trainers in your region by learning the 5 things that all great trainers do. Learn from an industry veteran, with almost twenty-thousand training sessions, and experience how to build rapport, create change, become memorable, and elevate your brand to elite status.

Meet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we face in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today.

SATURDAY – OCTOBER 2

 

SESSION 1

7:30-8:45AM

Ketonic diets are the hottest topics in the fitness world as well as on social media. Unfortunately, many of our clients don’t understand the science behind ketosis, or the process prior to gluconeogenesis. We will cover the science behind the fad diet, the pros and cons of the foods eaten while on this plan, the long-term repercussions on the body as well as the myths of this popular phenomenon. (Lecture)

Our bodies are sacred and should be treated with the best self-care. But are you doing everything you can to promote your best self? Learn the ins and outs of CBD and how you can incorporate CBD products into your daily self-care routine to achieve your best life.
 

Your clients and staff are the backbone of your fitness business. In this session, learn innovative approaches for recruiting ideal staff members and clients, and proven strategies for retention that will motivate for years to come.

SESSION 2 (Keynote Address)

9:45-11:00AM

Most if not all of us have been building our businesses over time. Prior to Covid, we seemed to have traction and a path forward as well as some varying degrees of success. We built something very special, COVID washed it all away (at least for a period), just like a Sandcastle well-built and beautiful gets washed away by high tide. How do you handle the next 12-18 Months?f

SESSION 3

11:15-12:30PM

Should you avoid sugar like it’s the devil, or eat as much of it as you want – with plans to just “work it off?” How much is a reasonable amount to allow? What are the consequences if you have too much? It is possible to eat it strategically, so that it doesn’t control you? (Lecture)

Balance is not something that just happens…it needs to be nurtured, practiced & created. In this business and personal development workshop use quadrant logic to discover & identify your dream life, recognize roadblocks that may be preventing success, then create a map for professional and personal balance. Conclude with a meditative practice to provide space for your own perception of true balance in life and legacy – on your own terms.

Join Bill for a strategic overview of club quality control and a tactical approach to setting up and managing your facility. Learn proven methods to ensure the highest standards of quality control, cleanliness, brand consistency, safety, and operational excellence. This session is an invaluable resource for all operations staff, managers, and facility owners.

SESSION 4 (Lunch Session 1)

12:45-2:00PM

HIIT (sympathetic training) is popular on fitness schedules due to its effectiveness and parasympathetic training (LIIT) is also growing. Fitness professionals must understand the nutritional concepts that feed these systems and hormonal effects of overtraining. We will cover these topics as well as timing and macronutrient combinations for training these programs (Lecture).

If your goal is to live a vibrant life with less aches and pains and more vitality, understanding the role fascia plays in every aspect of your health is critical to achieving that goal. Whether you’re working with high performance athletes, active adults, or clients who need rehabilitation, this session will give you the tools to help others and yourself live a better life. From the cellular and molecular level of fascia’s critical role in stability to the macro level of postural and structural stability, we’ll explore the extracellular matrix in detail and learn simple application concepts to tap into this system.
 

SESSION 4 (Lunch Session 2)

1:30-2:45PM

Learn how to increase your class attendance and client base by marketing your skills to special populations. We will discuss niche groups in detail and identify the resources you can explore to become educated and certified on how to train these groups.

SESSION 5

3:00-4:15PM
Fitness Professionals walk a fine line of “staying in your lane” when helping clients understand nutrition. Nutrition is a large puzzle piece of health and getting clients results. Learn how to properly do that with the general population, creating lasting results and doing so within the scope of your practice. (Lecture)

Gain creative insight into maximizing the spending density of your clients, developing the ideal products and programs to subsidize your current revenue and adjusting your current pricing structures, in order to better maximize your fitness business earning potential.

This session will teach you how to completely reframe your fitness business to work smarter (not harder) and transform your clients into a committed community by harnessing the power of pre-commits. We’ll break down what pre-commits are and why they have the power to supercharge your revenue. You’ll learn how to identify your ideal client and niche to start attracting the right clients, and how to structure, price and develop, and launch your pre-commits with a framework for selling effortlessly on social media.
 

SESSION 6

5:15-6:15PM

Eating healthier and starting a Fitness program can be challenging. In this course you will learn simple strategies to help clients shift their Nutrition & Fitness one step at a time for optimal health. (Lecture)

Improve your ability to identify and correct common positional faults found in the active individual. Discover how the relationship between proper alignment and posture supports healthy movement. There is a unique relationship between stability and mobility throughout the kinetic chain. Let’s revisit the foundation to improve performance.

By the year 2030, the fastest growing segment of the population will be the 85+ individuals. There will be 70 million 65 year olds and older. This staggering shift in societal demographics promises to have tremendous impacts on our economic, social and physical well-being. Land and water programming for group fitness professionals and personal trainers alike will be addressed. Leave with effective strategies to connect with and conquer this broad demographic.

SUNDAY – OCTOBER 3

 

SESSION 1

7:30-8:45AM

As clients enter different phases of life, their nutrition needs change. The Golden years are a time where you can help your client understand the physical and hormonal changes that are happening and guide them toward a nutrition plan that supports their active aging lifestyle. Learn tips and tricks to help them increase their energy and make healthy eating a breeze. (Lecture)

Client retention is important to maintaining a successful business, but can be more difficult to obtain in the aging population. Learn from Ann, the owner of two Shapes for Women franchises, how to decrease client attrition and grow your business. Explore programming that enables seniors to safely remain active and social in an increasingly distant world.

Growing and connecting with a following when you are in-person versus when utilizing live streaming platforms is a unique challenge we all must face head on. The type of cueing, technology and marketing strategies have to change from one to the other. In this session, learn how to upskill yourself in this era of offering both entry points for your clients and members. After a compare and contrast we will then talk through the hybrid where we stream and teach live simultaneously. Whether it’s the technology or teaching strategies you need to understand better, this session will be jam packed with tips, tools and serious life hacks for coaching and teaching in our new hybrid world.

SESSION 2

9:00-10:15AM

Disease states such as cancer, diabetes, and autoimmune conditions flourish in an acidic inflamed body. We will address the science behind inflammation, both acute and chronic states, as well as the changes that occur as the pH of the body decreases. What foods are highly acidic? What foods are the most alkaline to decrease inflammation? (Lecture)

A positive mindset is the key to optimal physical and mental health! In this session, learn the 5 G’s to build a stronger mindset: Gratitude, Generosity, Growth, Grit and Grace. Explore how to influence behavioral changes to dispel negativity for living a purposeful, healthy, and impactful life while helping clients achieve desired goals.
 

Personal Training businesses, much like any other business, are much more sustainable when client retention is achieved.. In this session, explore top level strategies to inspire, enlighten, encourage, and retain your current community of clients so they are engaged with you constantly, keeping the longevity of your training business high!

SESSION 3

11:15-12:30PM

Explore the influence of an obesogenic environment and hyper-palatable foods. Could it be true that current food culture and accessibility are making it almost impossible for us to manage weight and stay healthy, despite how much we workout? Learn from a registered dietitian which foods and triggers are setting up our downfall, and what to do about it! (Lecture)

COVID over! Virtual tiring? Now what? A studio perhaps? A collaboration with an already existing club or studio? This lecture will take you through the steps and how to develop your business for success. From proformas, to business plans, to negotiating leases, to brand success tactics.

Own a boutique style gym? Want to add boutique style classes to your existing gym, yoga studio, or fitness facility? Learn how incorporating “alternative” fitness classes & “parties” can increase customer base & bring in new clients to your facility. Delve into trends that bring “fresh & fun” ideas to gyms. Client “experience” taught by “Exertainers” is the name of the game!

SESSION 4

12:45-2:00PM

The Standard American Diet (SAD) wreaks havoc on our health, fitness and wellness. As Fitness Professionals, we can teach our clients how to create a nutritional plan that is balanced and healthy without militant rules to what we consume. Learn techniques to coach your clients on modifying their standard diet to one that will lead to a healthier, happier life. (Lecture)

Could you be overlooking apps and sites that would make your clients more successful…ones that convey how brilliant your services are? This cheat-sheet-session outlines which apps and sites are ideal for menu planning, assigning workouts, answering hard questions, and streamlining systems…especially if you have remote clients or members.

Go deep into analyzing exactly what connects your target clients to their favorite brands in 2021. Then incorporate these practices into every element of your business, from your marketing and intake to each customer’s daily interactions with your community, in order to boost both acquisition and retention.