FITNESS BUSINESS SUMMIT

FITNESS BUSINESS SUMMIT

FOR OWNERS, DIRECTORS & MANAGERS

Together, the SCW MANIA® Conferences and the SCW Fitness Business Summit inspire fitness industry Owners, Managers, Directors reaching deep into Independent Health Clubs, Boutique Studios, YMCAs, JCCs, Parks & Recs, Franchises, Universities, and Hospital Wellness Centers.

Friday, Sept 30: Business Sessions

 

Friday, 7:30am-8:45am (Session 1)

FR1I: BIGGEST SECRETS IN PERSONAL TRAINING SALES SUCCESS Jon Baraglia
Learn how to build a Personal Training Program that creates a culture of sales success in your facility. Set the right expectations. Provide the necessary training and tools. Create accountability with key metric tracking and daily conversations. Most importantly, build value with a word class experience.

 

Friday, 9:00am-10:15am (Session 2)

FR2I: ATTRACTING AND KEEPING GREAT FITNESS TALENT Jon Baraglia  
Learn different ways to attract top talent to your organization through marketing your positions properly, offering the right benefits, and creating a clear career path. Learn how to keep top talent through awards and recognition, incentives, a fun work environment and most importantly, create success.

 

Friday, 11:00am-12:15pm (Session 3)

FR3I: STRETCHING FOR STRENGTH – FLEXIBLE FOUNDATIONS PANEL Sara Kooperman, JD, Gail Bannister-Munn, Abbie Appel & Keli Roberts

Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.

 

Friday, 12:30pm-1:45pm (Session 4)

Lunchtime Session 1: If you choose this session, your lunch & expo break will be 1:45-2:45PM.

FR4I: RETIRED NOT EXPIRED! STRENGTH TRAINING FOR MATURE ADULTS PANEL Sara Kooperman, JD, Keli Roberts, Dr. Dan Ritchie, MS, PhD, & Ann Gilbert
Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.

 

Friday, 2:45pm-4:00pm (Session 5)

FR5I: PROFITABLE TRAINING WITH CLIENTS 55+ Dr. Dan Ritchie, MS, PhD
The most profitable clients are the ones that can afford to pay, stay for years and refer their friends who can pay even more! You need more Boomers and Seniors training in your clubs in small groups and 1-1. They have a huge need for training and a huge ability to pay, the time to commit regularly & really are the best clients in every way!

 

Friday, 4:30pm-5:45pm (Session 6)

FR6I: FUNCTIONAL FITNESS ASSESSMENTS FOR MATURE ADULTS Dr. Dan Ritchie, MS, PhD

Many fitness assessments are simply not designed with the 75-year-old person in mind, or someone with a joint replacement, or even a young person with a functional limitation. Learn a variety of evaluation tools  perfect for your facility, club, studio, or client. Take away multiple ways to appraise, gauge and design programs for all levels of functional abilities.

Saturday, October 1: Business Sessions

 

Saturday, 7:30am-8:45am (Session 1)

SA1I: BUILDING YOUR WELLNESS BRAND Kimberly Spreen-Glick
Expand your role from ‘fitness pro’ to ‘online wellness leader’. We’ll discuss 4 elements that build a solid brand, 3 stages of audience growth, and 3 people who could stop you from succeeding if you let them. Come discover how you can make a great living doing what you love!

 

Saturday, 9:15am-10:30am (Session 2 – Keynote Address)

SA2A: MASTERING THE GAME OF GROWTH™ SGT Ken® POWERED BY WATERROWER®
Mastering the Game of Growth™ is a highly interactive workshop that uncovers the undeniable difference between doing a lot instead of getting a lot done. Developed by University of Pennsylvania Master Resilience Trainer and decorated combat veteran Ken Weichert (aka SGT Ken®), this program features seven superior strategies to master a growth mindset, abolish anxiety, enhance excitement, restore resilience, and to turn adversities into advantages so that you will challenge your limits instead of limiting your challenges.

 

Saturday, 11:00am-12:15pm (Session 3)

SA3I: MAKE FINANCIAL DECISIONS WITH MORE CONFIDENCE Katie Swanson, CPA, CVA
Profitability and financial fitness are paramount to your success as a fitness business owner. Learn how to interpret financial forecasts and implement financial plans from a certified public accountant. Leave with financial know-how and confidence you can take to the bank!

 

Saturday, 12:30pm-1:45pm (Session 4)

Lunchtime Session 1: If you choose this session, your lunch & expo break will be 1:45-2:45PM.

SA4I: THE FUTURE OF GROUP EX & PT PANEL Sara Kooperman, JD, Diva Richards, Abbie Appel, Ellen de Werd & Jeff Howard

The landscape of group fitness & personal training has been forever changed by the current world health crisis. Join these top MANIA® presenters as they guide you through what lies ahead for group fitness & your personal training clients. Take away invaluable, effective solutions to pressing questions to set yourself up for success moving forward in the new normal for fitness. Group participation is encouraged, so please bring questions with you.

 

Saturday, 2:45pm-4:00pm (Session 5)

SA5I: INEXPENSIVE MARKETING FOR GROWTH & PROFITABILITY Sara Kooperman, JD
Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence.Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources.

 

Saturday, 4:15pm-5:30pm (Session 6)

SA6I: NEW CLIENT RETENTION Sheldon McBee, MS
It is well documented that a 5% increase in client retention translates into an income increase of 25%, which is why a smart retention strategy is paramount to your success. Learn how and where to successfully invest your time, effort, and money to create an optimal client experience at the point of sale. Convert more potential clients into long-term clients and leave with actionable plans and tips to advance your personal training business.

Sunday, October 2: Business Sessions

Sunday, 7:30am-8:45am (Session 1)

SU1I: FINANCIAL SUCCESS IN YOUR CAREER Bob Esquerre
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of your profession focusing on your passion while remaining profitable. Explore strategies for financial success and security, and learn how to create, market, and sell dynamic programming that keeps clients coming back.

 

Sunday. 9:00am-10:15am (Session 2)

SU2I: GROW YOUR BUSINESS THROUGH RETENTIONS & CONVERSIONS Bob Esquerre
Join Bob, aka “The Green Thumb”, as he reviews the 22 DNA components that will help you establish, strengthen, and grow your fitness business. Review cost-effective and results-driven strategies that will leverage your time, increase your income and ultimately help more people. This interactive and entertaining lecture is perfect for Group X Instructors, Personal Trainers, Managers, and Club & Studio Owners.

 

Sunday, 10:45am-12:00pm (Session 3)

SU3I: RETENTION: THE OTHER 334 DAYS Sara Kooperman

So many gyms and clients are packed in January but fall off the next month. Join this in-depth discussion about employee and client retention past the first month & how to keep them coming back the rest of the year. Learn how to build employee loyalty, retain happy clients, and financial prosperity.

 

Sunday, 12:15pm-1:30pm (Session 4)

SU4I: BUILDING A HEALTHCARE BRIDGE FOR FITNESS BUSINESS GROWTH Michael Stack, CSCS
This lecture will teach fitness professionals a tangible framework for developing strong, trusting, and collaborative relationships with physicians. Through using a very specific model that operationalizes the know, like, and trust framework fitness pros can build lasting relationships with doctors & wellness professionals that will allow them to become part of the healthcare delivery system, improve public health, and build sustainable businesses.

“Having been in the business of offering conferences for over 30 years SCW finds that our loyal convention attendees have grown in the industry. They are the leaders of tomorrow! Owners, directors and managers of corporate facilities, commercial health clubs, not-for-profit organization and boutique studios need local education. SCW brings this education to you! You deserve high-quality business education that is affordable, convenient and top notch!”
Sara Kooperman, JD
CEO SCW Fitness & WATERinMOTION
IHRSA, Club Industry & AB Show Presenter

“I’m so excited about SCW expanding with the Health & Fitness Business Summit. I think this is an excellent program to improve education within the business of fitness. I only wish I could be involved in all of the MANIA® events throughout the county. I think this program will be a stellar offering and enhance all fitness professionals business acumen – Everyone that can attend – should attend!”
Blair McHaney
CEO, MXM and Owner of Worx Health Clubs
SCW, IHRSA & Club Industry Presenter

“The best presenters in the industry. Top notch content. Awesome intimate environment. Those are just three of the many reasons I love working with SCW MANIA® and the Health & Fitness Business Summit. If you are serious about being the best fitness professional you can be, you cannot miss these events. There are several summits all over the country, so there is always one close to you. At $199, they are priced to fit everyone’s budget.”

Chris Stevenson
IHRSA, Club Industry & AB Show Presenter