The fitness world lost an industry icon on June 30, 2017 as Michael Scott Scudder sadly passed away due to complications with a hip replacement surgery.  Our hearts were heavy with the news of his unexpected death.  Michael was a mentor to the small business owner.  He was the CEO of MSS Network, which provided weekly advice and expert evaluations of changing trends in our fitness industry.  He was a definite soothsayer.

His priceless insights into tomorrow involved constant surveys and leaps of faith based on personal experience and professional evaluations. To put it succinctly, people trusted Michael. Business owners across the nation shared their ups and downs with Michael, and everyone trusted and loved him.

His ability to not rely on only one opinion was his gift. His four decades of experience in the fitness/wellness industries include achievements as a “Top 100 Club”, one of the Top Ten Health Club Managers in the U.S. and inclusion in the “Who’s Who in International Fitness.” In his career, he had advised over 700 fitness facilities providing insightful and valuable information to all his contacts through his consulting services and his MSS newsletter.

Yes, at times some might disagree with his opinions, but we all listened intently to what he had to say. He did not pin his positions on prejudice or the past, he looked beyond and most importantly he learned. Michael carefully evaluated all angles of history and predictions and did his best to integrate a quickly evolving landscape based upon fact.  His surveys were watched carefully by all. Big business, small business, and the budding studio industry – everyone listened. Everyone learned.

Michael shared his wisdom at all eight of SCW Fitness Education’s MANIA® Fitness Professional Conferences and inspired me (and SCW) to develop and run our Business Summit at every MANIA®. We are grateful for the knowledge, wit and passion he brought to MANIA® and the lasting impressions he made on our faculty and attendees.  He was truly one of a kind.

In Michael’s honor, SCW Fitness Education will be offering a free MANIA® and Business Summit attendance to worthy Fitness Facility Owners, Managers or Directors needing business advice,  educational encouragement, and financial support.  

“Michael was my friend. He would sit with me for hours on the phone or at a convention discussing the growing boutique studio trends.  He would ponder over the future of HIIT programming and ruminate on the growing Active Aging market. I shared all the summaries of our MANIA® Convention evaluations, of which there were thousands.  I just shared, openly, because it was Michael.  It was Michael, and he commanded trust.

Micheal helped shape our fitness world of today and will be truly missed for decades to come.

Rest in peace, dear friend.
Sara Kooperman, JD