SCW Spotlite: Issue 72

July 26, 2024
Enjoy the monthly buzz about all things fitness. Fitness Pros are always on the go, so we’ll leave the “Lite” on!

Exercise is the Best Medicine

by Dr. Ed Laskowski

What if I told you that there was a medicine that reduced the death rate of breast cancer and breast cancer recurrence by 50%, lowered the risk of colon cancer by 60%, reduced the risk of Alzheimer’s by almost 50%, reduced heart disease and high blood pressure by 40%, lowered the risk of stroke by 30%, lowered the risk of type 2 diabetes by almost 60%, and decreased depression as effectively as Prozac or cognitive behavioral therapy?  It would be the best-selling medication and most effective medication in human history, and for good reason.  The good news is, that such a “medication” is available to all and is free with no side effects. The preceding are evidence-based effects of physical activity, backed by multiple high-quality research studies.  I have spent my medical career, including terms with two different presidential administrations, spreading the word about the multiple benefits of physical activity.

Unfortunately, we are in the midst of a worldwide epidemic of sedentary lifestyle and obesity. The statistics show no improvement and, in fact, a worsening of this global epidemic over time. It is predicted that by 2030, Over half the population will be obese and the cost to treat obesity-related diseases will be $66 billion per year. This translates into almost 8 million more cases of diabetes, 7,000,000 more cases of heart disease and stroke, and over 500,000 cancers. I have treated diseases and conditions that result from inactivity, obesity, a sedentary lifestyle, and improper exercise. Again, the good news is that almost all of the deleterious effects of obesity and sedentary lifestyle can be mitigated by incorporating physical activity, including appropriately prescribed cardiovascular exercise, strength training, flexibility, and stability training into our lifestyle. Regular physical activity can lower the risk of high blood pressure, heart disease, type 2 diabetes, over 13 separate cancers, and can effectively treat anxiety and depression. Physical activity also improves sleep quality and cognitive thinking, delays the onset of Alzheimer’s disease and mild cognitive impairment, and is a treatment for many conditions, including Parkinson’s disease and arthritis.

Fitness professionals have a unique opportunity to be on the front lines of fighting this epidemic by providing people with education and evidence to create change, along with strategies to overcome barriers, creating life-changing and life-lengthening effects. As musculoskeletal injuries and conditions often interfere with people’s ability to exercise, the fitness professional can also be a liaison to the medical professionals involved in sports and fitness and identify problems early so an appropriate treatment plan can be implemented. The role of the fitness professional is becoming increasingly important to the overall health of our nation as well as overall global health. Thank you for the work you do, and don’t underestimate the effect you can have on a person’s quality and quantity of life. Movement is medicine.

About the Author: Dr. Edward Laskowski, MD

Ed is a former co-director of Mayo Clinic Sports Medicine and an emeritus consultant in the Departments of Physical Medicine and Rehabilitation and the Division of Sports Medicine, Department of Orthopedics, at Mayo Clinic in Rochester, MN. He holds the rank of Professor of Physical Medicine and Rehabilitation and Orthopedic Surgery at Mayo Clinic Alix College of Medicine. Dr. Laskowski received his undergraduate degree from Duke University, and he received his medical degree from Northwestern University’s Feinberg School of Medicine. He completed an internship in internal medicine at St. Joseph Hospital in Chicago and his residency in physical medicine and rehabilitation at the Mayo Graduate School of Medicine. Dr. Laskowski has been recognized for exceptional contributions to his field, being named among “America’s Top Physicians” and annually acknowledged as one of the “Best Doctors in America,” a national award selected by his peers

Taming the IT Band

Dr. Meredith Butulis

To roll, or not to roll? Foam rollers, massage guns, cupping… when it comes to chronic IT band tension, your clients have likely tried it all. Yet, that pesky tension acts like a boomerang; after a few hours of roller relief, the IT band issues return.

The reason the rolling, vibration and massage strategies seldom provide lasting relief is that we are treating a symptom and bypassing the root cause. When we want lasting results, we need to identify and target the root cause instead. Not sure where to begin? Follow the three steps below.

Step 1: Fix excessive functional navicular drop

Navicular drop is a measure of foot pronation. You are probably familiar with the idea that overpronation contributes to IT band syndrome, so clients need arch supports or pronation control shoes. While this can be true, this over generalization masks the necessity for individualization. Instead of generalizing, perform a functional navicular drop test to see if your individual client may benefit from a pronation control shoe.

How to perform a functional navicular drop test

The functional navicular drop test checks how much feet roll into pronation when weight bearing. All you need is a marker and ruler. Follow these steps:

  1. Have the client sit in a chair with their bare feet flat on the floor.
  2. Make a tiny mark on the navicular of each foot.
  3. Measure the height of each mark from the ground while sitting.
  4. Have the client stand on one foot, then re-measure for each side. If your client is not able to stand on one foot, perform the measurement standing on two feet.
  5. The difference between the seated and standing measure shows how much the arch drops in weight bearing.

Interpret & Fix

If there is more than 10 mm of drop on either side, pronation control shoes or arch supports may be helpful. When changing footwear, wean into them slowly. Start with no more than two hours/day in new footwear. Gradually add an hour every few days as tolerated.

Why correcting excessive navicular drop matters

With every step, the foot absorbs the force of the foot contacting the ground. The posterior tibialis courses up the inner part of the lower leg to control over pronation. These muscles are balanced by the outer lower leg muscles, the peroneals. The peroneal muscles act like a sling as they course from under the foot up to the fibular head. It is no coincidence that the fibular head also attaches to some fascial elements from the IT Band. Controlling overpronation balances the posterior tibialis-peroneal sling to provide a base of support. A solid base foundation decreases the need for IT band compensation from above.

Step 2: Inhibit excessive tension

Foam rollers, roller sticks, massage guns and cupping are great tools to inhibit the neurological tension in muscles that tend to pull too much on the IT band. Usually the lateral hamstrings, lateral quadriceps and tensor fasciae latae are the culprits.

Before applying a one-size-fits-all approach, perform two tests to see if your client may benefit: Ely and passive straight leg raise.

How to perform an Ely test

The Ely test checks for excessive quadriceps tension. Follow these steps:

  1. Have the client lie face down on a stretching table.
  2. Coach the client for pelvic neutral throughout the test.
  3. Passively flex one knee, bringing the client’s heel toward the client’s backside.
  4. If the client compensates with an anterior pelvic tilt, or hip abduction, back out of the movement, reset and cue to prevent compensation.
  5. Repeat on the other side.

Interpret & fix

If the client’s knee does not flex at least 90 degrees without compensation, the client is likely to benefit from techniques like lateral quadriceps and tensor fasciae latae foam rolling and static stretching for 3-4 sets of 30 seconds daily.

How to perform a passive straight-leg raise test

The passive straight leg raise checks for excessive hamstring tension. Follow these steps:

  1. Have the client lie face up on a stretching table.
  2. Coach the client for pelvic neutral throughout the test.
  3. Coach the client to completely straighten their knees and keep the ankles relaxed.
  4. Passively raise one leg upward as if stretching the hamstring.
  5. If the client compensates with a pelvic tilt, or knee bend, back out of the movement, reset and cue to prevent compensation.
  6. Repeat on the other side.

Interpret & fix

If the client’s straight leg raise doesn’t reach at least 70 degrees without compensation, the client is likely to benefit from techniques such as lateral hamstring foam rolling and static stretching for 3-4 sets of 30 seconds daily.

Why correcting excessive lateral thigh tension matters

Think of a bed sheet. If something is always pulling the bedsheet in a certain direction, it will never be straight on the bed. Over-active muscles are no different. Setting up nervous system activation balance of the IT Band’s surrounding muscles helps neutralize the chronic excessive pull.

Step 3: Teach the IT band how to respond to movement

You may be familiar with exercises like glute bridges and monster walks to “wake up the glutes,” indirectly decreasing the need for IT band compensation. To some extent, these are helpful exercises. If the goal is decreasing IT band tension, however, these exercises often fall short.

The real fix lies in teaching the entire lumbo-pelvic-hip-foot complex to work in concert. After you assess and address steps one and two, follow with the single-leg triple deadlift to re-educate the movement coordination for lasting results.

How to instruct the single-leg triple deadlift

  1. Without any external load (except a dowel rod), teach the client a basic Olympic style deadlift scaled to their abilities.
  2. If the client is able, perform the Olympic style deadlift on one leg. Focus on triple flexion (flexion of the hip, knee, and ankle) on descent, and triple extension (extension of the hip, knee, and ankle) on ascent.
  3. Once the client can perform the movement for step 2, add a very light weight loop band just above the knees. Since the goal is movement re-education, a light TheraBand is ideal. Heavy booty bands often lead to compensation instead.
  4. Have the client perform 6-8 repetitions on each side focusing on quality versus quantity.

Why functional training works

Assuming the foot has been provided enough support for effective pronation control, and the neuromuscular tension of the thigh has been normalized, muscles can be taught to work like an orchestra to fine tune movement patterns. The single-leg triple deadlift helps refine the movement patterns needed for single-leg loading, which presents frequently throughout everyday activities from walking and running to lunging and squatting. Once the body learns how to move efficiently, it has no need for excessive compensatory tension throughout the IT band.

Next steps

Help your clients find and fix the root cause of their chronic IT band tension with this 3-step approach:

  1. Assess and address functional navicular drop
  2. Neutralize excessive thigh tension
  3. Re-train movement.

While no fix is instant, careful attention to detail can provide not only immediate, but also long-lasting relief when practiced over time.

About the Author: Dr. Meredith Butulis

Dr. Meredith Butulis, DPT, OCS, CEP, CSCS, CPT, PES, CES, BCS, Pilates-certified, Yoga-certified, has been working in the fitness and rehabilitation fields since 1998. She is the creator of the Fitness Comeback Coaching Certification, author of the Mobility | Stability Equation series, Host of the “Fitness Comeback Coaching Podcast,” and Assistant Professor the State College of Florida. She shares her background to help us reflect on our professional fitness practices from new perspectives that can help us all grow together in the industry. Instagram: @doc.mnb

The Power of Mental Health Awareness and Life Coaching Skills in Fitness Organizations

Elian Haan

In the dynamic world of fitness organizations, the pursuit of physical health often takes center stage. However, the importance of mental health awareness and life coaching skills cannot be overstated in driving sustainable impact and fostering a holistic approach to well-being. Incorporating trauma-informed care, one-to-one coaching, and professional development into the core of fitness organizations is not just a trend; it’s a crucial investment in developing talent and ensuring long-term success.

The Vital Role of Mental Health Awareness

Mental health is an integral part of overall wellness. In fitness organizations, where the primary focus is often on physical health, there is a growing recognition of the need to address mental well-being. Mental health awareness within fitness environments can lead to:

  1. Enhanced Client Satisfaction: Clients who feel understood and supported mentally are more likely to remain committed to their fitness goals. They experience a sense of belonging and trust, which encourages long-term engagement.
  2. Improved Outcomes: Mental health awareness can lead to better physical health outcomes. Stress, anxiety, and depression can hinder physical progress. By addressing these issues, fitness professionals can help clients overcome barriers and achieve their goals more effectively.
  3. Stronger Community: Promoting mental health awareness fosters a supportive and inclusive community. This sense of community can be a powerful motivator, encouraging members to support each other and work towards common goals.

Life Coaching Skills: Beyond Physical Training

Life coaching skills complement the physical training provided by fitness professionals. These skills include active listening, goal setting, motivation, and problem-solving, which are essential for addressing the unique needs of each client. The benefits of incorporating life coaching into fitness organizations include:

  1. Personalized Support: Life coaching allows fitness professionals to tailor their approach to each client’s individual needs, goals, and challenges with an array of self-awareness tools and exercises This personalized support can lead to more meaningful and lasting changes and outcomes.
  2. Empowerment: Clients who receive life coaching feel empowered to take control of their health and well-being. They develop the confidence and coping skills needed to overcome obstacles and make sustainable lifestyle changes.
  3. Holistic Development: Life coaching promotes holistic development, addressing not just physical fitness but also mental, emotional, and social well-being. This comprehensive approach helps clients achieve a better connection with the trainer or establishment of their choice and attain a balanced and fulfilling life.

Trauma-Informed Care: Creating Safe Spaces

Trauma-informed care is an essential component of mental health awareness. Fitness organizations that adopt trauma-informed practices create safe and supportive environments for all clients. Amongst the main pillars, some of the key benefits include:

  1. Safety and Trust: Trauma-informed care prioritizes safety, trust, and collaboration, which are critical for clients who have experienced trauma. By creating a safe space, fitness professionals can help clients feel secure and supported.
  2. Empathy and Understanding: Trauma-informed care emphasizes empathy and understanding. Fitness professionals trained in these trauma-informed practices can better recognize and respond to the unique needs of clients who have experienced trauma and have the tools to make a difference in a one-on-one or group fitness setting.
  3. Resilience Building: Trauma-informed care helps clients build resilience and develop coping strategies. This approach empowers clients to navigate their fitness journey with a choice, a voice, confidence, and strength.

One-to-One Coaching: Maximizing Impact

One-to-one coaching is a powerful tool in fitness organizations. It provides clients with individualized attention and support, leading to significant benefits:

  1. Focused Attention: One-to-one coaching allows for focused attention to each client’s specific needs and goals. This personalized approach leads to more effective and efficient progress.
  2. Holistic Integrated Customized Plans: Fitness professionals can develop customized training and wellness plans tailored to the unique circumstances of each client. This customization increases the likelihood of success.
  3. Accountability and Motivation: One-to-one coaching fosters accountability and motivation. Clients are more likely to stay committed to their goals when they have a dedicated coach providing guidance and encouragement.

Professional Development: Investing in Talent

Professional development is a cornerstone of successful fitness organizations. By investing in the continuous growth and development of their staff, organizations can:

  1. Enhance Skills: Ongoing training and development ensure that fitness professionals are equipped with the latest knowledge and skills. This enhances the quality of service provided to clients.
  2. Increase Retention: Investing in professional development demonstrates a commitment to staff growth and well-being. This can lead to higher job satisfaction and increased staff retention.
  3. Foster Innovation: Continuous learning fosters a culture of innovation and improvement. Fitness professionals are encouraged to explore new techniques and approaches, leading to better outcomes for clients.

My personal conclusion

The integration of mental health awareness, life coaching skills, trauma-informed care, one-to-one coaching, and team professional development in fitness organizations is not just beneficial but sign-of-the-times essential. These elements collectively drive impact by creating a holistic approach to health and well-being. By prioritizing these investments, fitness organizations can develop their team talent, enhance client satisfaction, and foster a supportive and inclusive community. The future of fitness is not just about physical strength but also about mental resilience, emotional balance, and overall well-being.

If you’d like to learn more and experience the skills needed to integrate body, mind, and soul, join me at the SCW Active Aging Summit.  This 2-day virtual event, August 27 & 28, includes 72 workshops covering all topics directed toward the Active Ager including Functional Training, Mind-Balance, and Nutrition/Exercise Science.  Come flow with me in my Harmonious Yoga session or learn how Meditation is My Medication.  Can’t make it, then please reach out at  https://calendly.com/coachelian.  Receive 10 % discount on all coaching programs by mentioning this article and a complimentary gift https://www.elianhaan.net

About the Author: Elian Haan

Elian Haan is a bestselling author, TV show host of “Elian’s Joy”, fitness expert, and motivational speaker. As a Fowler International Professional Coach and Master Trainer, Elian specializes in trauma-informed coaching & executive counseling and provides training, coaching, and mentoring for companies and individuals in the fitness and wellness space. –https://linktr.ee/elianhaan/

Achieving Work-Life Integration

by Michelle Ricketts

Achieving a perfect balance between work and personal life is nearly impossible. Instead of striving for work-life balance, which suggests 50/50, aiming for work-life integration is more effective and achievable. Integration refers to coordinating your business activities with your personal life while simultaneously ensuring you make time for family, self-care, and business without sacrificing your health and well-being.  Since you’re all about health and fitness, this makes sense, but you’d be surprised by how many fitness professionals need to implement this approach for their business and life.  

Calendar Management and Scheduling

One of the first steps is to avoid the confusion of managing multiple calendars or to-do lists. It’s best to merge your personal and work calendars into one and eliminate your to-do list as much as possible. When tasks actually take time to complete, it is best to put them on a calendar to ensure that they get done.

One of the best approaches is using color coding to efficiently differentiate tasks and appointments, personal versus business, groups versus one-on-one work, etc.  Start with one or two calendar items using color coding, and as you get good at this approach, expand the use of color.  For example, my morning workouts are in orange, and if I play tennis, snowboard, ski, or anything athletic.  Meetings and appointments, whether with a client, dentist, doctor, or daycare, are all red.  I differentiate these by suggesting it’s something I’m doing with someone else; therefore, it’s an appointment.  Tasks that I have to get done myself are all categorized as blue. Financial and banking are in green. Select whatever makes sense for you and keep it consistent. My brother calls me the “Queen of Calendar” because I’ve got this process nailed down.  I am not expecting everyone to handle it as I do, but even if you get halfway, you’ll be able to celebrate and find some efficiencies that make your life easier.

I have found the best calendar to use is the Google Calendar.  If you have a Gmail account, it comes with it in your suite of tools.  Outlook would be the next best option, but it only provides some of the efficiencies that Google offers you.  Even if you’re an iPhone user, I’ve converted several Apple enthusiasts to a Google Calendar.  They can’t believe the difference and how much easier it is to use.  For some reason, Apple has not gotten its act together when it comes to the calendar, and as a sender and definitely a recipient, it’s one of the worst calendars out there. (Sorry Apple). 

Maximize Your Downtime

In your daily schedule, make the most of your downtime. This may occur during the middle of the day for Personal Trainers,  but may differ for other fitness professionals. Use downtime for non-client-specific tasks like appointments, administrative work, family time, or your workout. This time can also be used to work with clients online in different time zones.

Consider offering discount sessions during off-peak hours or targeting shift workers for additional revenue opportunities. Maximize your training time by exploring options such as group sessions that allow you to reach more clients simultaneously.

Personal Well-Being Avoiding Burnout

While focusing on your business, remember to prioritize your well-being. Setting professional boundaries with clients, friends, and family is not just a suggestion, it’s a necessity. It’s a way to avoid feeling overwhelmed and prevent burnout. By doing this, you’re taking control of your life and empowering yourself. Take care of yourself by making time for workouts, proper nutrition, and scheduling personal time effectively. Review your schedule ahead of time, plan your day the night before, and practice time-blocking for all activities to ensure nothing falls through the cracks.

Consider outsourcing or delegating tasks to free up your time and prevent yourself from becoming a bottleneck in your business operations. This is not a sign of weakness, it’s a smart move. Document your daily tasks to identify areas where you can enlist help, allowing you to focus on critical aspects of your business. Let go of the need to control everything and empower others to handle certain aspects of your business effectively. By embracing these strategies, you can enhance operational efficiency, maintain personal well-being, and increase profitability in your business. You’ll feel relieved and less stressed, knowing you have a team you can rely on.

Focusing on these key areas of your business allows you to ensure the various areas of your business integrate, having your personal and professional life work together, and providing you with a seamless framework to move forward successfully. Enjoy your life and your business, and as I like to say, celebrate and Happy Dance Regularly!

I’d love to provide more tips to improve your work-life balance, so join me at SCW Dallas MANIA®, August 23-25 at the Westin Galleria Dallas.  Learn the latest research-based education from over 80 star presenters in more than 200 workshops and lectures.  Register today for 3 days filled with fresh new ideas, networking, friends, and shopping. 

About the Author:  Michelle Ricketts

Overall health and fitness have always played a part in Michelle’s life and continue to be important in her consulting approach today, differentiating her from others in the industry.  Michelle guides business owners to develop a self-sustaining business, increase revenues, and take back time to do things that excite them! Feel Free to Connect with Michelle on Social Media:  https://www.linkedin.com/in/michellemricketts, https://www.facebook.com/CohesionRicketts, https://www.instagram.com/michelle.ricketts.  Learn more about Cohesion Services at https://cohesionservices.com and if you’re interested in joining my Business Boot Camp for Fitness Professionals or having specific discussions about scheduling and calendar efficiencies, please book my calendar for us to chat.  https://calendly.com/cohesionservices/30-min-fitness-professional.

Make More Money, Change More Lives

by Detric Smith

Working in the fitness industry can be a real grind, like a years-long rep of a deadlift PR. Considering the energy expenditure required to succeed, it’s critical to grow your income to a sustainable level that reflects the sheer hard work you put in. Your altruistic mission to spread the life-changing power of fitness won’t fill your savings and put food on the table by itself. You have the right to grow your income and business, so it reflects your expertise and effort.

One major roadblock for new trainers is running into an income growth wall. The high cost of one-on-one personal training can limit your potential clients, and the personal format can quickly max out how much you can make hourly. If you’ve hit that wall, it’s time to diversify your business.

Semi-private training, where you train only a few clients (typically 2-4) is a happy medium that retains your ability to coach people directly yet expands your ability to attract clients and make money. A smaller group retains the personal touch and quality of service that big group classes lack.

What clients are right for semi-private training?

A semi-private format is perfect for clients who want a high level of accountability and individualized attention, compared to working out alone or in a large group. Most people end up spinning their wheels in the chaos of a big class, or haphazardly trying random exercises by themselves. Semi-private sessions provide quality training and direct support when it comes to getting into fantastic shape and seeing meaningful results.

Semi-private sessions are also ideal for transitioning one-on-one clients who need to decrease their budget but want to continue training. These clients often have enough experience to do well without as much attention on every single rep. Plus, you retain the training frequency they need for true success.

Finally, semi-private training is great for people who thrive in a community. Our modern society often feels fractured and disconnected. Create a supportive environment where people can experience shared positive growth, and you will generate a powerful emotional benefit- a significant benefit beyond the usual physical results. 

Why is semi-private training a great business model?

Simple: You can earn more per hour. If you can charge one client $100 for an hour, but you can charge two clients $60, you’re already at a 20% increase per hour. You could charge three clients $50 each for a total of $150. If you sign four clients at that rate, you’ll already be at $200/hour!

Plus, you can change multiple times as many lives! Semi-private training makes a greater impact while increasing your reviews and word-of-mouth referrals, potentially speeding up your business’ growth rate.

How can you design semi-private sessions that sell?

Always cater to a niche and choose your niches wisely. Ask yourself, “Who is ready to spend well on fitness, and how can I best serve them?” For example, older adults often have more disposable time and money for training. They will feel safer and happier committing to sessions designed to be low-impact and friendly toward their needs.

Targeted niches allow you to program effectively for people with similar goals and ability levels, giving your clients better results, whether they want to learn beginner foundations or shed fat. Where big group classes like Body Pump compromise to keep exercises simple and minimize equipment needs, a small group size enables you to utilize a wider variety of equipment and exercises, giving clients the value of a full-scope program.

Just like you would in a personal session, keep your training educational. Display attention to detail in how you instruct and correct each exercise. Demonstrate the value of your sessions compared to a big class or a YouTube workout video. Emphasize the community and family you and your clients create together by showing up week after week, holding each other accountable, and getting to watch each other succeed.

How do I pitch semi-private training to prospective clients?

At the bottom line, they get more sessions for less money. Who doesn’t love a deal like that? Semi-private sessions also allow clients to increase their frequency. A client who could only afford one-on-one sessions 1-2 times per week could increase their frequency to 2-3 times per week.

The social aspect also provides an amazing support system and increased accountability. Some clients feel more motivated when surrounded by a group of peers- working out together is fun and exciting! Plus, they can invite friends or partners and share the experience, helping them fulfill their social and health needs. 

Remember to keep your package options simple- too many options can overwhelm prospective clients. Narrow your semi-private offerings down to a limited number of tiers to help your clients make an easy choice.

Look toward the future of your business

As a personal trainer, you are your own business, and it’s up to you to make the choices that will ensure your growth, success, and longevity. While it might take a little extra hustle to get the ball rolling, once you build momentum, you might be surprised at just how sustainable and rewarding this training format can be. Offering semi-private sessions retains the quality customer experience of working directly with you while boosting your income and increasing your potential clientele- a win-win situation for both the client and the trainer.

About the Author: Detric Smith

Detric Smith is the owner of Results Performance Training studio, he has dedicated over two decades of experience to help trainers cultivate fulfilling, lucrative, lifetime careers in fitness. He works as a mentor and consultant for trainers and fitness brands. He’s also written for several well-respected fitness publications. Detric’s credentials include B.S. in Kinesiology, NSCA Certified Strength and Conditioning Specialist, American College of Sports Medicine Exercise Physiologist, NSCA Certified Personal Trainer.

IDEA WORLD 2024

By Sara Kooperman

Attending IDEA World 2024 was an incredible experience! The event combined insightful sessions, cutting-edge innovations, and vibrant networking opportunities, creating the perfect environment for professional growth. Connecting with peers from across the fitness industry was truly inspiring, allowing me to gain valuable insights, share ideas, and form new partnerships that promise to drive our collective success. My hat goes off to Amy Boone Thompson and her crew that pulled off a stellar event.  I was honored and deeply touched to be included!

One of the highlights of my time at IDEA World 2024 was presenting on several panels alongside fellow fitness leaders. During the **Leadership Summit**, we explored various leadership styles and strategies crucial for guiding teams in the dynamic fitness industry. Discussions centered on fostering a positive work culture, empowering team members, and driving organizational success through effective leadership. The diverse experiences and approaches shared by my fellow panelists (Ellen de Werd, Farel Hruska, Robert Melani, MBA and lead by Dane Robinson) provided a rich tapestry of knowledge and inspiration.

In the **Business Models Panel** run by Tricia Murphey Madden with Rachel Cosgrove, Lisa Druxman, MA, Petra Kolber, and Dane Robinson, we examined the evolving business models within the fitness industry. Topics included subscription-based services, hybrid models combining online and in-person experiences, and innovative revenue streams. We also discussed the importance of flexibility and customer-centric approaches in adapting to market changes. This panel highlighted the critical role of strategic thinking and adaptability in sustaining and growing a successful fitness business.

The energy and passion of everyone at IDEA World were contagious, leaving me more motivated and excited about the future of fitness than ever before. The insights and perspectives shared throughout the event reaffirmed the importance of innovation and adaptability in shaping the future of our industry.

About the Author: Sara Kooperman, JD

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness , Founder of the MANIA®, Convention, sits on the canfitpro Advisory Panel and the Gold’s Gym Think Tank and was a founding board member for the Women In Fitness Association (WIFA). Recently nominated for the IDEA Fitness Leader of the Year Award, Kooperman won the Most Innovating Fitness Pro by FIT-C (Fitness Industry Technology Council). Sara is the best-selling author of FIT FOR BUSINESS, an inductee into the National Fitness Hall of Fame, an Illinois State Businesswoman of the Year, esteemed panelist for multiple Webinars & Podcasts, and sits on the ACSM Communication & Public Information Committee.

Managing Hunger During a Deficit for Weight Loss

by Amber Toole

When eating in deficit for weight loss, hunger is something you need to understand and be able to manage effectively. Navigating the complexities of hunger versus appetite can make a significant difference in your weight loss journey. It also helps to understand that your body has hormones in place to keep it working properly, and they will be affected by eating fewer calories.

Hunger vs. Appetite

Hunger is a set of internal experiences that lead a person to seek nourishment. The uncomfortable sensation or craving for food that signals your body needs energy. On the other hand, appetite describes the selection of certain foods due to personal preference. While hunger is a physiological need, appetite is more about the psychological desire for specific foods.

The Role of Hormones

Understanding the hormones ghrelin and leptin can help you manage hunger better. These hormones work together to regulate your appetite and maintain your energy balance.

Leptin is a protein secreted by stored fat that turns off our hunger signals, inducing satiety. Think of leptin as the “I’m full” hormone. It helps you feel satisfied after eating, reducing the urge to consume more food.

Ghrelin, on the other hand, is the “I’m hungry” hormone. This hormone is released to stimulate hunger, increasing your food intake and affecting eating patterns. When eating in a deficit, ghrelin secretion is increased, sending more signals to your brain to trigger you to eat. This can make sticking to a calorie deficit challenging, but not impossible.

Tips to Help Manage Hunger During a Deficit

Here are some practical tips to help you manage hunger while you’re in a calorie deficit:

  1. High-Volume Foods: Incorporate foods low in calories and high in volume, like vegetables and fruits. These can help you feel full without consuming too many calories. Think of leafy greens, cucumbers, berries, and melons; they’re great for filling up your plate and your stomach.
  2. Meal Timing: Pay attention to when you eat. Spacing out meals and snacks evenly throughout the day can help keep hunger at bay. Eating around the same time every day is also helpful to train your body when it’s time to eat. Consistency in meal timing can make your body more predictable and your hunger more manageable.
  3. Macronutrient Balance: Ensure your meals have a good balance of protein, fats, and carbohydrates. Protein, in particular, is known for its satiating effect, helping you feel fuller for longer. Incorporate lean meats, beans, and legumes to maintain muscle mass and stave off hunger.
  4. Fiber: Foods high in fiber can help you feel full longer and aid digestion. Include whole grains, fruits, vegetables, and legumes in your diet. Fiber slows down digestion which means your stomach stays fuller for longer periods.
  5. Hydration: Ensure you’re drinking enough water throughout the day. A good rule of thumb is to drink a glass of water before meals; it helps with digestion and can help you feel fuller, reducing the amount you eat.
  6. Sleep: Research shows that not getting enough sleep can lead to a decrease in leptin and an increase in ghrelin levels. Ensuring you are getting quality sleep, around 7-9 hours a night, will help support your hunger hormones to work in your favor.
  7. Stress Reduction: High and chronic stress levels can negatively impact the balance of leptin and ghrelin which can lead to increased hunger. Elevated cortisol levels can make you feel hungrier even when you have sufficient energy stores by affecting how the brain responds to leptin signals. Stress can increase ghrelin levels which can lead to stress-induced eating behaviors and promote the consumption of high-fat and high-sugar foods.  Incorporate time in nature, deep breathing activities, meditation, and exercise to help reduce your stress.

By understanding and managing hunger, you can stay on track with your weight loss goals even while eating in a deficit. It’s all about finding what works best for you and what will work for you consistently for a lifetime. Developing these habits can not only help with weight loss but also contribute to a healthier, more sustainable lifestyle.

About the Author: Amber Toole

Amber Toole is an ACE Certified Personal Trainer with a Bachelor of Science degree in Physical Education and Health from Georgia Southern University. She has 30 years of experience in the Fitness Industry and loves to share her expertise with other Fitness Professionals. It is her life’s mission to spread the truth about fitness and nutrition through education. She is the owner of The Training Toole – a Fitness and Nutrition Studio in Ocala, Florida, an SCW Educator and Fit Pro Mentor.

Looking for a New Job? SCW Can Help!

Facilities need you! Whether it’s Teachers, Trainers, Directors, or Managers, SCW’s new FREE JOB BOARD is supporting the industry’s need for qualified fitness pros.

We post openings in all three of our monthly e-newsletters: Spotlite, Health & Fitness Business News, and Tidal Waves which are emailed out to tens of thousands of fitness professionals teaching and training in all formats along with managers and directors at all fitness facilities: big box, gyms, boutique, studios, not for profits and independent centers. 

SCW Multimedia Designer

SCW Fitness Education 

Position Summary:
SCW Fitness has a great opportunity for an off-site Multimedia Designer with a strong portfolio and extensive professional experience (at least 10 years).  This position is full-time with full company benefits and the ability to work from home. The ideal candidate must possess experience in multiple design mediums including web, email and social media marketing and video design/editing.  A working knowledge of WordPress and WooCommerce is required, as well as proficiency in Adobe Premiere and the Full Adobe Creative Suite.  Inexperienced and under-skilled applicants need not apply. Salary commensurate with education and experience. Please send a cover letter, resume, online portfolio, and three professional references when applying. (Application will NOT be reviewed without all of the above please.)

Requirements:

• College degree required along with 10 years of professional multimedia design experience
• Strong interest and experience in digital marketing and new technologies
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere and After Effects)

Benefits Offered:
• Work from Home
• Health Insurance
• Dental Insurance
• Life Insurance
• Paid Holidays
• Paid Vacation Days
• Paid Sick Days
• Travel Opportunities
• Work-Life Balance

Partnership Development Associate

SCW Fitness Education 

Position Summary:
Help acquire sponsors, partners, and exhibitors for SCW in-person MANIA® Conferences and virtual Specialized Summits.
Send emails, make phone calls, and send texts (using personal phone). Keep sponsor master lead list organized and updated.

Possible travel to SCW MANIA® conventions to support sponsors and exhibitors.

Required Qualifications:
Must be extremely knowledgeable in Google Docs including Sheets and Microsoft Excel & Word.  Have organizational skills and respond accordingly to requests and questions. Enjoy sending emails, making cold calls, following up with a text, and researching for new leads. Strong communication skills are necessary. Fitness industry expertise and previous attendance at an SCW MANIA Conventions are necessary.

Benefits Offered:
• Work from Home
• Health Insurance
• Dental Insurance
• Life Insurance
• Paid Holidays
• Paid Vacation Days
• Paid Sick Days
• Travel Opportunities
• Work-Life Balance

Convention Setup and A/V Technician

SCW Fitness Education

Position Summary:

We are seeking a detail-oriented and proactive individual to join our SCW MANIA® Fitness Professional Convention team as an A/V Technician.

The primary responsibility of this role is to efficiently unload and load equipment for all seven (7) MANIA® fitness conventions and ensure the smooth setup of audiovisual (A/V) equipment for our eight (8) sessions, along with troubleshooting during events. A/V equipment includes sound systems for music, microphones, speakers, LCD PowerPoint projectors, screens, and computer connections.  The ideal candidate will be organized, capable of lifting heavy equipment, and possess basic A/V technical skills. If you are passionate about event production and have a knack for A/V setup, we encourage you to apply for this exciting opportunity to be a part of our dynamic team. Join us in creating unforgettable experiences for fitness enthusiasts at our conventions!

Responsibilities:

  • Safely and efficiently unload and load trucks with A/V equipment and all other convention equipment. Including but not limited to, A/V Setup:
  • Set up audio, visual, and lighting equipment according to provided schedule.
  • Ensure all A/V equipment is in proper working condition before and during events.
  • Troubleshoot minor technical issues as they arise during conventions.
  • Report any equipment issues or malfunctions to the appropriate personnel for repair/replacement.

Required Qualifications:

  • Previous experience in event setup, A/V production, or related field preferred.
  • Ability to lift and move heavy equipment safely and efficiently.
  • Basic knowledge of audiovisual systems and troubleshooting techniques.
  • Strong organizational skills with attention to detail.
  • Communication and interpersonal abilities.
  • Ability to work flexible hours, including weekends and evenings, based on event schedules.
  • Physical stamina and endurance to work in a fast-paced environment.

Group Exercise Instructor

Dundee Township Park District
Are you enthusiastic, warm, welcoming, and available to lead like-minded participants in Group Exercise classes? If so, Dundee Township Park District has several opportunities for you!! We are expanding the Class Schedules for our two locations to include early morning, mid-morning and evening time slots.

Aqua Instructor

Central YMCA – Arlington, TX

We are looking for passionate certified aqua instructors for our summer outdoor pool classes.  The class schedule begins the end of May and runs through early September and the class times are 7:15a and 8:15a.  

Wellness Specialist

Orange County Sheriff’s Office – Orlando, FL

Functions as a trained subject matter expert in the area of fitness and wellness by developing programming and providing instruction, education, coaching and encouraging individuals to adopt personal healthy lifestyle habits and behaviors by performing the following duties.

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