Quick & Dirty 30

With Irene Lewis-McCormick, MS, CSCS
Ideas for quick training, ready-made class routines using minimal to maximal equipment. Experience 3, 30-minute workouts designed to inspire intensity, effort and sweat. This session offers hard core, turn-key class designs to improve performance, incorporate partner training in a coach-based group training format.

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Leadership Toolbox

With Ann Gilbert
Having moved from working “in” the fitness business to working “on” the fitness business, I understand the need to take risks, trust & verify, and build a team that can share an owner’s vision. Let’s discuss the need to build a dynamic team and study how managing the day means being able to change on a dime while taking care of members needs first and foremost. With over 38 years of fitness experience, I learned that as an active ager, I have found my true fitness calling as a boutique club owner.

Elapsed Time: 47 minutes

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Social Media Storytelling

With Trina Gray
Attract and keep more clients and members through telling better stories, to more people, more often. Learn valuable ways to connect with current and potential clients on an emotional level to deepening your media impact. Leave this timely presentation with a comprehensive list of practical steps to social media success.

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Fitness Business: Yesterday, Today, Tomorrow

With Lori Lowell
Take a look at where we have been and where we are going. This lecture will focus on programming and operations as well. Learn about the areas of our business and programs to look out for and how to make some shifts moving into tomorrow and prepare for success.

Time: 53 Mins

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Biggest Opportunity in Fitness History

With Dan Ritchie
Baby Boomers were the biggest population in US history until the Millennials came along. Baby Boomers will be 54-72 this year and are still the wealthiest generation in US history with more fitness needs than any demographic yet, they are virtually untapped and grossly under-served. Learn how to reach this market to explode your fitness clubs.

Time: 53 Mins

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Funtensity: Emotion in Motion

With Jonathan Ross
Time flies when you’re having fun – that’s why workouts feel so long to most people. Transform the exercise experience forever to help them stick with it. Lose yourself in play to find yourself in fitness. Intensity changes the body – fun changes the mind. Become a professional of fun!

Time: 52 minutes

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Running the Show: Customer Service

With Lawrence Biscontini, MA
Analyze and imitate the best in customer service from around the globe. Join Lawrence as he shares his two decades of experience on how to attract, train and maintain clients and members. Group Instructors, Personal Trainers and Owners will benefit from this creative and detailed presentation exploring customer acquisition, retention and management. Leave with tools to grow your client base and client satisfaction. (LECTURE)

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Maximizing Your Programming Mix

With Rebecca Cofod
Join us to learn methods of building a successful programming mix for your business without spreading yourself too thin. You’ll understand niche vs. mainstream programming, how to target specific demographics and how creating the best mix for your schedule will turn into increased revenue, retention and referrals.

Time: 93 minutes

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Cueing Tune-Up

With Karli Taylor
Have you ever looked around the group fitness room after giving a movement cue and thought, “That is not at all what I meant?” Cueing a seamless class is a skill that takes years to develop. Learn from my mistakes and the mistakes of your peers as we work together to improve the experience that we create for our students. (LECTURE)

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Leadership Skills for Managers

With Daniela Tempesta
Management can be difficult, and managing your team is no different. In this interactive environment, discover the skills with which you’re already equipped to communicate with your staff and facility members. Learn to navigate difficult situations and embrace individuality while taking an inward, self-evaluation approach, ultimately giving you the freedom to manage your team from a neutral, productive perspective. (LECTURE)

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