Leadership Excellence In Club Business

Presented by Carrie Kepple
Learn leadership strategies and skills that create high performing club environments, cultures and teams. No matter where you are in your fitness career, you will find something useful in this session to help you grow as a leader.

Multimedia For Growth & Profitability

With Sara Kooperman, JD
Examine how to market effectively and explore branding your business through various media sites driving it to success. Uncover your unique market position, create email blasts, construct eNewsletters, mold your website and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd-floor walk-up and created a multi-million-dollar enterprise.

Bam! Strong Mind, Strong Business

With Trina Gray
Beef up your business, strengthen your client base and enjoy the journey of life even more with this growth-inspiring seminar. To expand your career, you have to stretch yourself first. Its not just about certifications; it’s about your mindset, your management, and your authenticity. Build the career and life you desire and deserve!

Leadership Toolbox

With Ann Gilbert
Having moved from working “in” the fitness business to working “on” the fitness business, I understand the need to take risks, trust & verify, and build a team that can share an owner’s vision. Let’s discuss the need to build a dynamic team and study how managing the day means being able to change on a dime while taking care of members needs first and foremost. With over 38 years of fitness experience, I learned that as an active ager, I have found my true fitness calling as a boutique club owner.

Elapsed Time: 47 minutes

Social Media Storytelling

With Trina Gray
Attract and keep more clients and members through telling better stories, to more people, more often. Learn valuable ways to connect with current and potential clients on an emotional level to deepening your media impact. Leave this timely presentation with a comprehensive list of practical steps to social media success.

Fitness Business: Yesterday, Today, Tomorrow

With Lori Lowell
Take a look at where we have been and where we are going. This lecture will focus on programming and operations as well. Learn about the areas of our business and programs to look out for and how to make some shifts moving into tomorrow and prepare for success.

Time: 53 Mins

Biggest Opportunity in Fitness History

With Dan Ritchie
Baby Boomers were the biggest population in US history until the Millennials came along. Baby Boomers will be 54-72 this year and are still the wealthiest generation in US history with more fitness needs than any demographic yet, they are virtually untapped and grossly under-served. Learn how to reach this market to explode your fitness clubs.

Time: 53 Mins

Funtensity: Emotion in Motion

With Jonathan Ross
Time flies when you’re having fun – that’s why workouts feel so long to most people. Transform the exercise experience forever to help them stick with it. Lose yourself in play to find yourself in fitness. Intensity changes the body – fun changes the mind. Become a professional of fun!

Time: 52 minutes

Running the Show: Customer Service

With Lawrence Biscontini, MA
Analyze and imitate the best in customer service from around the globe. Join Lawrence as he shares his two decades of experience on how to attract, train and maintain clients and members. Group Instructors, Personal Trainers and Owners will benefit from this creative and detailed presentation exploring customer acquisition, retention and management. Leave with tools to grow your client base and client satisfaction. (LECTURE)

Maximizing Your Programming Mix

With Rebecca Cofod
Join us to learn methods of building a successful programming mix for your business without spreading yourself too thin. You’ll understand niche vs. mainstream programming, how to target specific demographics and how creating the best mix for your schedule will turn into increased revenue, retention and referrals.

Time: 93 minutes