With Michael Scott Scudder
A studio or boutique is not a “smaller version of a large club.” This workshop familiarizes you with the differences between membership facilities and studios, alerts you to the inherent dangers in studio/boutique businesses and highlights the advantages of small facilities.
Time: 91 minutes
Business Trends and Benchmarks
With Michael Scott Scudder
Explore the 12 fitness-business benchmarks to successfully open your own business. Learn how industry publications can mislead us about fitness statistics, why understanding key trends is so important to your business success and how you can profit from “getting the guidelines.”
Time: 84 minutes
Making Money Using Business Trends
With Michael Scott Scudder
Most fitness facility operators think they know the trends that drive the markets – but they don’t! Come learn what the long-term, short-term, and emerging trends are and how to capitalize on them to build more success for you!
Time: 87 minutes
Management Stuff You Gotta Know
With Michael Scott Scudder
This is an interactive workshop on business management in clubs and studios. Content will be based on the questions you submit in the first ten minutes of the seminar. Please ensure you ask business questions only such as “How do I manage my group ex program?” or “How do I increase profitability with my small group personal training program?” versus “Which classes are the best?” or “What’s the best equipment to buy?”
Time: 87 minutes
Cashing In On 50+ Markets
With Michael Scott Scudder
Still trying to get your share of the dwindling-population of 30-49 year olds? There’s another way. Learn about the four sectors that make up the largest consumer market in the country and how to attract, program for, serve and keep them. An interactive workshop led by an expert who knows these markets first-hand.
Time: 89 minutes