It’s None of Your Business…
It’s All of It!
Harnessing AI for Health Club Profitability
Wednesday, October 23, 3pm – 3:45pm ET
Featuring Sara Kooperman, JD, Bryan K O’Rourke, Blair McHaney, Brandi Clark & Dr. Ted Vickey
Join our insightful webinar/podcast panel on “Harnessing AI for Health Club Profitability.” Discover strategies to effectively integrate artificial intelligence into your health club operations, driving revenue growth and optimizing member engagement. Industry experts will share practical insights on AI-driven marketing, personalized fitness programs, predictive maintenance, and data analytics. Specific offerings such as social media automation, CRM enhancements, AI-driven texting, and Chat GPT integration will be reviewed. Learn how to leverage technology to enhance member experience, streamline operations, and boost your club’s bottom line.
Key Points to Be Discussed:
• How can AI-driven marketing strategies boost revenue growth for health clubs?
• What role does AI play in creating personalized fitness programs that enhance member engagement?
• How can predictive maintenance powered by AI improve operational efficiency in health clubs?
• What are the benefits of integrating AI-driven texting and Chat GPT into your club’s communication strategies?
• How can social media automation and CRM enhancements driven by AI improve member retention and satisfaction?
• What practical steps can health clubs take to leverage AI and data analytics for long-term profitability?
• How can AI-driven marketing strategies boost revenue growth for health clubs?
• What role does AI play in creating personalized fitness programs that enhance member engagement?
• How can predictive maintenance powered by AI improve operational efficiency in health clubs?
• What are the benefits of integrating AI-driven texting and Chat GPT into your club’s communication strategies?
• How can social media automation and CRM enhancements driven by AI improve member retention and satisfaction?
• What practical steps can health clubs take to leverage AI and data analytics for long-term profitability?
Meet our Industry Leading Expert Panel
Sara Kooperman, JD
Sara Kooperman, JD, is CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness. Recognized as the 2022 Most Innovative Fitness Pro by FIT-C, she is also a best-selling author and National Fitness Hall of Fame inductee. Sara has been named Illinois State Businesswoman of the Year and serves on the ACSM Communication & Public Information Committee, Gold’s Gym Think Tank, and canfitpro Advisory Panel. She is a founding board member of the Women In Fitness Association (WIFA) and has been nominated for the IDEA Fitness Leader of the Year Award.
Blair McHaney
Blair is CEO of MXMetrics, Medallia’s partner to the fitness industry. MXMetrics is the industry’s leading member experience platform. MXMetrics (MXM) is software that turns members’ thoughts and feelings into qualitative and quantitative information that enables companies to drive their member experience strategy in meaningful ways. Blair is an expert at consulting with companies on how to improve the member experience at an operational level. He is also founder and President of Confluence Fitness Partners, operating gyms in Central Washington since 1983.
Bryan O'Rourke
Bryan is the CEO of Core Health & Fitness, leading the company’s innovation in fitness solutions, including iconic brands like Stairmaster and Nautilus. With over 12 years as President of the Fitness Industry Technology Council, he has been a prominent voice in fitness technology. Bryan also serves as Operating Partner at VertiMax, Co-Founder of Moon Mission Media, and Founder of Integerus Advisors, bringing a wealth of experience in strategic marketing and business development.
Brandi Clark
Brandi Clark is a marketing and sales coach and mentor for fit pros helping them build the financially successful businesses of their dreams. With over 25 years in the fitness industry, she understands how quickly things change and evolve so she spends her time helping fitness professionals adapt so they don’t get left behind. Her specialty is training others how to create content that connects with their audience so they can build a six-figure training business, making more money to help more people.
Dr. Ted Vickey
Dr. Ted Vickey is a globally recognized expert in fitness technology with over 30 years of experience. As the Founder and CEO of FitWell, he empowers fitness brands to leverage technology effectively. A professor at Tulane University, he innovates in fitness tech and entrepreneurship. Ted authored The Fitness Professional’s Guide to ChatGPT, which was released in August 2024 and is available on Amazon.
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