It’s None of Your Business…
It’s All of It!
Grow Your PT Business & GX Offerings with Small Group Training
Featuring Sara Kooperman, JD, Sheldon McBee, Jeff Zwiefel, Rachel Cosgrove & Dan Kleckner
Thursday September 19, 3pm – 3:45pm ET
Discover strategies to elevate your personal training business and boost group exercise revenue through Small Group Training (SGT). Learn optimal pricing models, expand membership, and enhance client loyalty. Optimize studio operations and online offerings, while refining personal trainer and GX skills. Attract more clients, increase profits, and boost client satisfaction. SGT is a profitable niche, with potential earnings between $50,000 and $150,000 annually, and is growing at an annualized rate of 3.1% from 2021 to 2026.
Key Points to Be Discussed:
• What are the most effective pricing models for Small Group Training (SGT) to maximize profitability?
• How can SGT be leveraged to expand membership and enhance client loyalty?
• What strategies can optimize studio operations and online offerings for SGT?
• How can personal trainers and group exercise instructors refine their skills to excel in SGT?
• What methods can attract more clients and increase profits through SGT?
• How can you position SGT as a profitable niche, with potential annual earnings between $50,000 and $150,000?
Meet our Industry Leading Expert Panel
Sara Kooperman, JD
Sara Kooperman, JD, is CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness. Recognized as the 2022 Most Innovative Fitness Pro by FIT-C, she is also a best-selling author and National Fitness Hall of Fame inductee. Sara has been named Illinois State Businesswoman of the Year and serves on the ACSM Communication & Public Information Committee, Gold’s Gym Think Tank, and canfitpro Advisory Panel. She is a founding board member of the Women In Fitness Association (WIFA) and has been nominated for the IDEA Fitness Leader of the Year Award.
Sheldon McBee, MS
Sheldon holds a Master of Science degree in human nutrition. He is Executive Director at Universal Athletic Club, a content creator for WellBeats, and is an ACE certified Personal Trainer and Group Fitness Instructor with over 19 years of experience in health and fitness. Sheldon is an experienced international presenter, lecturer, educator, business consultant, and fitness content developer. He has presented at IHRSA, IDEA, Canfitpro, MACMA, SCW, and other industry conferences. Sheldon has been featured in numerous industry publications and sits on the Canfitpro and Club Solutions Magazine Advisory Panel.
Jeff Zwiefel, MA
Jeff Zwiefel, MA, is the President and COO of Life Time Fitness. He holds a BS in Physical Education, an MA in Exercise Physiology, and has over 30 years in the Health, Fitness, and Wellness industry. Jeff has led teams of up to 30,000 employees and managed P&Ls of up to $2.3B. Zwiefel’s expertise includes strategic planning, brand management, and omni-channel distribution. He has played a pivotal role in enhancing customer experiences, driving revenue growth, and improving Net Promoter Scores. Zwiefel is a board member of the IHRSA/HFA Strategic Advisory Council and a member of Minnesota State University’s National Advisory Board. He is certified by NASM, NSCA, and ACSM.
Rachel Cosgrove
Rachel Cosgrove founded Results Fitness, a top personal training studio, in 2000. Her gym has quadrupled in size since it first opened and was voted one of the top ten gyms in the United States by Men’s Health Magazine three years in a row! She is the author of The Female Body Breakthrough, Women’s Health Columnist, Nike Performance Expert and author of Drop Two Sizes! Her newest book Age Strong has received outstanding reviews.
Dan Kleckner
Dan is the owner of Kutting Edge Fitness in Kirkland and Issaquah, Washington as well as Kinetic Fitness in Montana – three start-up training gyms. He’s been mentored by the top golf fitness and fitness business professionals in the country. He now mentors several start-up gym owners himself. Dan is a well-respected international speaker and considered an expert on the business of start-up gyms, improving strength/power for golf and other rotational sports, and semi-private training.
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