It’s None of Your Business

It’s None of Your Business – It’s All of It!
Your Monthly Fitness Industry Show

“It’s None of Your Business – It’s All of It” is a dynamic monthly webinar and podcast mixing entertainment with fitness business insights, hosted by industry leader Sara Kooperman, JD, alongside a rotating panel of guests.

Upcoming Shows:

Social Media Hacks to Explode Your Fitness Biz

with Sara Kooperman JD, Kimberly Spreen-Glick, Christine Conti MEd, Don Murphy, Jessica Maurer, & Lauren George, MS

May 22, 2025
7pm-7:45pm EST
6pm-6:45pm CST
5pm-5:45pm MST
4pm-4:45pm PST

Turn likes into leads and followers into clients! Discover cutting-edge strategies to dominate social media, grow your brand, and drive revenue. From creating scroll-stopping content to leveraging trends and analytics, this webinar is packed with hacks to elevate your fitness business and crush the competition.

1. How can you turn social media followers into paying clients?
2. What strategies help create scroll-stopping fitness content?
3. How can you use trends to grow your brand on social media?
4. What analytics should you track to measure social media success?
5. How can social media boost revenue for a fitness business?
6. What hacks help dominate the competition on social platforms?

Meet the Panelists:

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness, won the Most Innovative Fitness Pro by Fitness Industry Technology Council. A National Fitness Hall of Fame inductee, Illinois State Businesswoman of the Year, and best-selling author of FIT FOR BUSINESS, she hosts NONE OF YOUR BUSINESS Monthly Talk Show and serves on ACSM, Gold’s Gym, and WIFA boards. Sara was also recently nominated for the IDEA Fitness Leader of the Year Award.

Kimberly Spreen-Glick, with over 30 years of experience in fitness, yoga, leadership, and personal development, Kimberly has presented at conferences worldwide. She served as Senior Director of Group Fitness at Life Time for over a decade and was named the 2015 IDEA Program Director of the Year. Kimberly is also the founder of The Inspired Life University, offering online programs, certifications, and coaching to help heart-centered fitness professionals thrive, increase their income, and deepen their positive impact.

Christine Conti, MEd, CEO of FITFIXNOW, leads a top online continuing education platform for busy fitness professionals. She was the 2023 IDEA World Fitness Instructor of the Year, co-founded the Reinventing the Woman International Group, and guided the first woman with autism to complete the Ironman World Championship. Christine is also a podcast host, best-selling author, international fitness educator, keynote speaker, and chronic disease advocate.

Jessica H. Maurer is a fitness business consultant and strategist dedicated to transforming overwhelmed businesses into organized, thriving entities. She specializes in education creation, program development, instructor training, and brand evolution. An international presenter, she delivers workshops, certifications, and consultations to help fitness professionals reach their full potential. Jessica is the co-creator of The Move Mentors and project manager for the Mental Wellbeing Association, playing a vital role in advancing the industry.

Lauren George, MS serves as the Co-Owner of Fit Pro Programming, a fitness education company dedicated to supporting instructors and club operators through comprehensive education and consulting services. With over 16 years in the fitness industry, she has created multiple fitness formats, trained thousands of instructors, and launched several successful businesses, including Clemson Fitness Company, The Fit Biz Club, Pulse Pointe Barre, and LG Fitness Virtual Studio and app. She’s the program creator of Pumped Up Strength, Human Reformer, & The Musicality Method, Co-Creator of Barre Above, and consults on numerous fitness projects for other companies.

Scale or Fail: Fitness Biz Growth

with Sara Kooperman, JD, Chris Stevenson, & Bill McBride

Wednesday, June 11, 2025:
7pm-7:45pm EST
6pm-6:45pm CST
5pm-5:45pm MST
4pm-4:45pm PST

Explores strategies to expand your fitness business effectively. Learn marketing techniques, client retention tips, scaling systems, and revenue optimization. Perfect for fitness entrepreneurs seeking sustainable growth, this guide empowers you to overcome challenges, maximize impact, and achieve long-term success in the competitive fitness industry.

1. What are the key strategies to scale a fitness business effectively?
2. How can marketing techniques drive growth in the fitness industry?
3. What methods improve client retention for sustainable success?
4. How do scaling systems streamline fitness business operations?
5. What are the best ways to optimize revenue in a fitness business?
6. How can fitness entrepreneurs overcome challenges to achieve growth?

Meet the Panelists:

Chris Stevenson, a globally recognized speaker and former Power Ranger stuntman, has over 20 years of experience owning and operating top-performing health clubs with industry-leading net promoter scores. As founder of The Empower Group, he specializes in leadership, communication, employee engagement, and customer service across industries like fitness and recreation. A published author and active industry contributor, Chris captivates audiences with engaging, actionable presentations that inspire immediate impact.

Bill McBride is a health club industry veteran with over 25 years of experience managing commercial health clubs, medical fitness centers, and corporate fitness sites. He co-founded Active Wellness, LLC and owns BMC3, a health club consultancy. Bill has served as Chairman of IHRSA and President of MACMA. He has also been on the Industry Advisory Board for ACE, the MWA Faculty, and MFN Advisory Boards. Recently, he was recognized as one of the top 25 Consumer HealthTech Executives of 2020.

Sara Kooperman, JD (Panel Host)

CEO, SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness

Sara Kooperman, JD is the CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness (Supported, Exercise for Ageless Training). Sara won the 2022 Most Innovating Fitness Pro by the Fitness Industry Technology Council (FIT-C) and is a best-selling author of FIT FOR BUSINESS. She’s an inductee into the National Fitness Hall of Fame, an Illinois State Businesswoman of the Year, and is a valued member of the American College of Sports Medicine (ACSM) Communication & Public Information Committee. Sara serves on the Gold’s Gym Think Tank and canfitpro Advisory Panel. She’s a founding board member of Women In Fitness Association (WIFA) and has received nominations for the IDEA Fitness Leader of the Year Award.