It’s None of Your Business

It’s None of Your Business – It’s All of It! Your Monthly Fitness Industry Show
“It’s None of Your Business – It’s All of It” is a captivating monthly online fitness talk show that seamlessly blends entertainment with industry insights. Hosted by renowned fitness expert Sara Kooperman, JD, each episode features a dynamic guest panel consisting of industry experts, creating a lively and informative discussion that delves deep into the latest trends and topics in the fitness world. This show promises to enlighten, entertain, and inspire!
Upcoming Shows:
Dominate Revenue with Small Group Training

with Sara Kooperman, Paul Christopher, Sheldon McBee, Elizabeth Lenart, Evans Armantrading Jr., & Chris Stevenson

Unlock the profit potential of small group training! Learn how to maximize revenue while creating personalized, results-driven experiences for your clients. From pricing models to program design and marketing, this webinar reveals the secrets to boosting income, engagement, and loyalty through small but powerful training sessions.

1. What are the best pricing strategies for small group training?
2. How can you design programs that deliver personalized results?
3. What marketing tactics attract clients to small group sessions?
4. How do you boost engagement and loyalty in group training?
5. What key metrics track success in small group programs?
6. How can technology improve small group training efficiency?

Thursday, February 20, 2025:
7pm-7:45pm EST
6pm-6:45pm CST
5pm-5:45pm MST
4pm-4:45pm PST 

Meet the Panelists:

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness, won the Most Innovative Fitness Pro by Fitness Industry Technology Council. A National Fitness Hall of Fame inductee, Illinois State Businesswoman of the Year, and best-selling author of FIT FOR BUSINESS, she hosts NONE OF YOUR BUSINESS Monthly Talk Show and serves on ACSM, Gold’s Gym, and WIFA boards. Sara was also recently nominated for the IDEA Fitness Leader of the Year Award.

Paul Christopher is Founder/Owner of Gravity + Oxygen Fitness in Boca Raton, Florida. Holding degrees in Health Science, Athletic Training and Health Care Administration, his skill base is a culmination of over 20 years of personal training and sports performance experience. Paul is a Certified Athletic Trainer, Strength and Conditioning Specialist, and Certified Personal Trainer. A favorite MANIA® presenter, he generously pays forward his knowledge to the next generation of fitness professionals.

Sheldon McBee, MS, is Executive Director at Universal Athletic Club, a WellBeats content creator, and an ACE-certified Personal Trainer and Group Fitness Instructor with 19+ years in health and fitness. He is an international presenter, educator, business consultant, and fitness content developer, speaking at major industry conferences like IHRSA, IDEA, and Canfitpro. Featured in numerous publications, he also serves on the Canfitpro and Club Solutions Magazine Advisory Panel.

Elizabeth Lenart, MEd, is an international fitness educator, content creator, and mental health advocate with 25+ years in the industry. Known for dynamic coaching and innovative programming, she holds an MEd in Educational Psychology, is a licensed counselor, and a wellness and life coach. Elizabeth is the National Program Education Director for Balletone and a Program Specialist for Barre Above, Tabata Bootcamp, WaterRower, and Chaos. She is the Fitness Director at Yale University Payne Whitney Gymnasium and owner of Studio E Fitness.

Evans Armantrading Jr., CEO of CNU Stretch and founder of CNU Fit, is a fitness industry leader helping gym owners increase revenue and client loyalty through stretch therapy programs. CNU Fit’s, leading transformation studio, generates over $1 million in annual revenue and has helped thousands achieve their fitness goals. A U.S. Air Force veteran and Executive Board Member of the Central Delaware Chamber, Evans launched CNU Stretch in 2024, transforming 20+ gyms with impactful, scalable solutions.

Chris Stevenson, CSCS, a globally recognized speaker and former Power Ranger stuntman, has over 20 years of experience owning and operating top-performing health clubs with industry-leading net promoter scores. As founder of The Empower Group, he specializes in leadership, communication, employee engagement, and customer service across industries like fitness and recreation. A published author and active industry contributor, Chris captivates audiences with engaging, actionable presentations that inspire immediate impact.

Social Media Hacks to Explode Your Fitness Biz

with Sara Kooperman, Kimberly Spreen-Glick,  Christine Conti, & Jessica Maurer

Turn likes into leads and followers into clients! Discover cutting-edge strategies to dominate social media, grow your brand, and drive revenue. From creating scroll-stopping content to leveraging trends and analytics, this webinar is packed with hacks to elevate your fitness business and crush the competition.

1. How can you turn social media followers into paying clients?
2. What strategies help create scroll-stopping fitness content?
3. How can you use trends to grow your brand on social media?
4. What analytics should you track to measure social media success?
5. How can social media boost revenue for a fitness business?
6. What hacks help dominate the competition on social platforms?

Thursday, March 27, 2025:
7pm-7:45pm EST
6pm-6:45pm CST
5pm-5:45pm MST
4pm-4:45pm PST 

Meet the Panelists:

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness, won the Most Innovative Fitness Pro by Fitness Industry Technology Council. A National Fitness Hall of Fame inductee, Illinois State Businesswoman of the Year, and best-selling author of FIT FOR BUSINESS, she hosts NONE OF YOUR BUSINESS Monthly Talk Show and serves on ACSM, Gold’s Gym, and WIFA boards. Sara was also recently nominated for the IDEA Fitness Leader of the Year Award.

Kimberly Spreen-Glick, with over 30 years of experience in fitness, yoga, leadership, and personal development, Kimberly has presented at conferences worldwide. She served as Senior Director of Group Fitness at Life Time for over a decade and was named the 2015 IDEA Program Director of the Year. Kimberly is also the founder of The Inspired Life University, offering online programs, certifications, and coaching to help heart-centered fitness professionals thrive, increase their income, and deepen their positive impact.

Christine Conti, MEd, CEO of FITFIXNOW, leads a top online continuing education platform for busy fitness professionals. She was the 2023 IDEA World Fitness Instructor of the Year, co-founded the Reinventing the Woman International Group, and guided the first woman with autism to complete the Ironman World Championship. Christine is also a podcast host, best-selling author, international fitness educator, keynote speaker, and chronic disease advocate.
 
Jessica H. Maurer is a fitness business consultant and strategist dedicated to transforming overwhelmed businesses into organized, thriving entities. She specializes in education creation, program development, instructor training, and brand evolution. An international presenter, she delivers workshops, certifications, and consultations to help fitness professionals reach their full potential. Jessica is the co-creator of The Move Mentors and project manager for the Mental Wellbeing Association, playing a vital role in advancing the industry.
 
Scale or Fail: Fitness Business Growth Tactics

Explores strategies to expand your fitness business effectively. Learn marketing techniques, client retention tips, scaling systems, and revenue optimization. Perfect for fitness entrepreneurs seeking sustainable growth, this guide empowers you to overcome challenges, maximize impact, and achieve long-term success in the competitive fitness industry.

1. What are the key strategies to scale a fitness business effectively?
2. How can marketing techniques drive growth in the fitness industry?
3. What methods improve client retention for sustainable success?
4. How do scaling systems streamline fitness business operations?
5. What are the best ways to optimize revenue in a fitness business?
6. How can fitness entrepreneurs overcome challenges to achieve growth?

Thursday, April 10, 2025:
7pm-7:45pm EST
6pm-6:45pm CST
5pm-5:45pm MST
4pm-4:45pm PST 

Sara Kooperman, JD (Panel Host)

CEO, SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness

Sara Kooperman, JD is the CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness (Supported, Exercise for Ageless Training). Sara won the 2022 Most Innovating Fitness Pro by the Fitness Industry Technology Council (FIT-C) and is a best-selling author of FIT FOR BUSINESS. She’s an inductee into the National Fitness Hall of Fame, an Illinois State Businesswoman of the Year, and is a valued member of the American College of Sports Medicine (ACSM) Communication & Public Information Committee. Sara serves on the Gold’s Gym Think Tank and canfitpro Advisory Panel. She’s a founding board member of Women In Fitness Association (WIFA) and has received nominations for the IDEA Fitness Leader of the Year Award.

Get Your Fitness Industry Insight In An Entertaining Format

Listen and contribute to the conversation around major topics impacting the fitness industry.

Tackle topics relevant to the current month, such as retaining members and staff, new trends in the industry, state alliances, and more!

Participate in a lively “after chat” at the conclusion of each session.

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