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Presented By Dan Ritchie
Baby Boomers were the biggest population in US history until the Millennials came along. Baby Boomers will be 54-72 this year and are still the wealthiest generation in US history with more fitness needs than any demographic yet, they are virtually untapped and grossly under-served. Learn how to reach this market to explode your fitness clubs.
Time: 53 Minutes
About the Presenter:
Dan Ritchie has a broad background in the fitness industry including training and management in commercial, for-profit, not for-profit, and educational facilities. Expertise in personal training for special populations: athletes, stroke recovery, Parkinson’s, multiple sclerosis, cerebral palsy, Fibromyalgia, Alzheimer’s, etc. He has also worked on state funded research on exercise for severe dementia Alzheimer’s type. He regularly presents at national and regional conferences and has been active on committees for the American College of Sports Medicine.