business summit
FOR OWNERS, DIRECTORS & MANAGERS
If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 16 Business Sessions, 20 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Sara Kooperman, JD
CEO, SCW Fitness
Bob Esquerre
MA, NSCA-CPT
Brandi Clark,
Standout Fit-Pro
Paul
Christopher, CSCS
Kimberly
Spreen-Glick
Tricia Madden
Sheldon McBee, MS
Steven Schwartz
Dr. Ashley Varol, PhD
Patrick Mummy
Symmetry
Joy Diggs, MA
Digg Deep
Ann Gilbert
Richard Earney
Dane Robinson
Friday – September 29, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
Whether you are looking to launch a video-on-demand or live stream service—or a hybrid of the two—this workshop will help you establish your business goals and launch the perfect virtual solution. Leave with technical solutions, programming strategies, staffing requirements, budgeting, and marketing ideas for either starting or revamping your virtual experiences.
Want more? Check out the Online Virtual Training Cert HERE.
Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media, driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources.
Want more? Check out the Online Marketing & Sales for Personal Trainers Cert HERE.
Session 2
9:00AM-10:15AM
Discover the keys to successful group fitness programming that leaves your members feeling motivated, connected, and accomplished. Learn the art of developing a well-rounded schedule tailored to your members’ needs and goals. Delve into techniques to grow your membership and gain valuable insights and practical strategies to create a balanced and productive GX calendar.
The old adage “failing to plan means planning to fail” rings true. Giving significant forethought to your GroupX annual marketing calendar will make for a more powerful, dynamic, and successful program. Learn how to maximize impact while saving time and energy by planning for special events, holidays, and quarterly schedule launches.
Session 3
11:00AM-12:15PM
This entertaining presentation examines the fitness fads, exercise trends, wellness goals that have and will drive our health and wellness businesses to success in the coming year. Boutique studio successes, customer experience challenges, creative programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation of various programming including function, aging, strength, flexibility, relaxation in both group fitness and personal training. In this innovative session reviews the predictions from various sources including both private and public fitness facilities along with IHRSA, ACE, ACSM, NASM, Shape Magazine and SCW insights. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.
Join Jared and learn how to successfully build your member base by defining key goals and short and long-term targets. Review how to balance your plan of execution and understand the potential ROI when you accomplish these principles.
Session 4: Lunchtime Session 2
1:15PM-2:30PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Join fitness industry icon Stephen Schwartz, CEO of Midtown Athletic Clubs as he shares valuable insight on motivating teams by fostering collaboration, growth, and inspiration. Learn to cultivate successful memberships by personalizing experiences and tailoring programs that meet individual goals. Enjoy a wealth of knowledge to navigate the dynamic world of fitness into 2024.
Discover the secrets influencers already know about content creation. Learn how to increase engagement, extend your reach and CONVERT your followers to clients through GREAT CONTENT. NOW Is the time to start. Strategically use professional photos, videos, reels & tik toks, especially filmed in paradise, to attract more loyal clients to your offerings.
Session 5
2:45PM-4:00PM
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world-class experience.
Learn different ways to attract top talent to your organization through marketing your positions properly, offering the right benefits, and creating a clear career path. Learn how to keep top talent through awards and recognition, incentives, a fun work environment and most importantly, create success.
Session 6
4:30PM-5:45PM
Small group training is the best option for making more money and serving more clients. This session walks through effective and profitable strategies from the beginning to the end of the small group training cycle. Review how to get clients, keep them around, ensure they repeat, and recommend their friends!
Though most American seniors are active, vibrant, and live independently, many fitness professionals treat them as if they are frail. Learn from our active aging experts how to conduct fitness assessments for seniors, and design programming to increase strength, power, balance, agility, and speed.
Saturday – September 30, 2023
Session 1
7:30am-8:45am
- = Indicates session is being Recorded
This lecture will teach fitness professionals a tangible framework for developing strong, trusting, and collaborative relationships with physicians. Through using a very specific model that operationalizes the know, like, and trust framework fitness pros can build lasting relationships with doctors & wellness professionals.
Learn how to build a Personal Training Program that creates a culture of sales success in your facility. Set the right expectations. Provide the necessary training and tools. Create accountability with key metric tracking and daily conversations. Most importantly, build value with a word class experience.
Session 2 – Keynote Address
9:15AM-10:30AM
When it comes to repetitive stress and chronic pain, group fitness instructors and personal trainers aren’t positioned to be the first line of defense for those seeking help. This lecture will explain why the current ‘reactive’ healthcare system does not focus on preventative programs, and why the push for group exercise and personal trainer intervention is paramount to changing the system.
Session 3
11:00AM-12:15PM
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers. www.standoutfitpro.com
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.
Session 4: Lunchtime Session 2
1:15PM-2:30PM
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
Join Bob, “The Green Thumb” at making money, as he reviews 15 of the 22 DNA components that will help you establish, strengthen, and grow your fitness business. By using “Real Life” Case Studies, review cost-effective and results-driven strategies that will increase your income and reinforce the value of your business.
Maximize your business’s profitability by attracting clients who possess the ideal combination of financial stability, long-term commitment, and strong referral potential. Targeting Boomers and Seniors for small group and one-on-one training in your clubs is the key. Don’t miss out on the opportunity to work with the best clients who bring value to your fitness community.
Session 5
2:45PM-4:00PM
Learn the secrets to creating a personal training business that truly stands out! Join this empowering presentation where personal trainers uncover their authentic selves, conquer fears and self-doubt, and confidently attract ideal clients for six-figure success. Become THE go-to expert to bring the business to you!
Unlock the secrets to building a thriving hybrid fitness business. Discover how to harness the power of technology, marketing strategies, and community engagement to propel your gym, studio, or fitness venture to new heights. By offering both in-person and online classes, you’ll create a winning formula for business success.
Session 6
4:30PM-5:45PM
Stop selling to create today’s culture, community, and camaraderie. Learn from a seasoned club owner how to endure business challenges and survive as a business with aggressive retention numbers and a unique community of loyal clients.
There’s never been a more direct path than now to leverage and merge fitness knowledge with social media avenues, in hopes of attracting customer lead generation. During this informative lecture, we’ll demonstrate how to maximize digital highways to client conversion.
Sunday – October 1, 2023
Session 1
7:30AM-8:45AM
- = Indicates session is being Recorded
You know the saying “you never get a second chance to make a first impression”. This is also true when a prospective client is trialing your training services. As trainers, we all want trial clients to sign and we’re disappointed when they don’t. It’s that simple. Your prospective client must envision a better version of themselves. It should be relevant, have a low learning curve, and be an experience they feel crazy to say no to. In this session learn the ins and outs of creating the best trial training session experience possible and boost your conversion rates.
Want more? Check out the Online Marketing & Sales Cert HERE.
It’s not just you and your fitness business that has transformed – your members have too. Examine how consumer habits have shifted, and ways your business can embrace these changes to meet new expectations and be successful in 2023. Discover easily implementable adaptations to traditional business approaches for optimal outcomes that ensure happy clients and owners alike.
Session 2
9:00AM-10:15AM
Whether you’re 100% virtual, 100% training in person, training one on one, conducting small group training, or all the above, this business workshop will give you the tools to create your very first, or next, client challenge. Develop programming unique to your training style, method, and client base. From branding to program milestones, pricing, and marketing, design a business blueprint to keep your current clients engaged and attract new clients by the end of this DWY (done with you) workshop.
Want more? Check out the Online Marketing & Sales for PT Cert HERE.
Long-term clients are essential to a successful fitness business. They are the best source of new business through referrals. Studies show that acquiring a new client can cost five times more than retaining an existing one. In this session, learn best practices to engage training clients for increased retention, referrals, and revenue.
Session 3
10:45AM-12:00PM
You’ve heard the statement that keeping a client is less expensive than trying to market and attract a new one. In this session, learn tips and tricks for making your services so valuable, your clients won’t have any desire to leave. In this engaging and enlightening session, explore ideas you can implement immediately to raise the loyalty of your clients and keep your business profitable.
Want more? Check out the Online Marketing & Sales Cert HERE.
Becoming a studio owner is not a natural step in the evolution of a trainer. You must learn a new set of skills to be successful. Create your own roadmap to becoming an exceptional operator by examining several key questions. Discover your ideal clients, personal assets, time management skills, leadership talents and marketing choices.
Session 4
12:15PM-1:30PM
Get a taste of “Career Path Reality” from one of the most successful fitness consultants in the industry. Learn how to approach the ups and downs of our profession while focusing on your passion and making money. Explore 2023 strategies for financial success and security.
There is nothing better than doing what you love and making a living doing it. In this interactive session, learn everything you need to know to create and launch your own fitness business. Be prepared to leave with a detailed action plan to implement right away.
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