If you want to grow your business and build your career, the 3-day SCW Health & Fitness Business Summit is a must-attend event for you and your team. It’s the place for all the education, networking, and tools you need to set yourself apart from the competition and move your business into a more profitable future. Attend 32 Business Sessions, 40 hours of pure education focusing on Sales, Marketing, Social Media, Management, Programming, Retention, Technology, Finances, and Trends! Conveniently build your business and career in your backyard!
Personal Training has been stereotyped and stigmatized as a “hobby job” where burnout rates are HIGH and the chances of turning fitness into a career are low. Michael Hughes breaks down the 7 skills every trainer needs to know to create a long-term sustainable career in the fitness industry.
Learn more about Gymnazo HERE.
Examine how to market effectively and efficiently while remaining profitable. Explore branding your business through various media, driving it to success. Discover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources
Want more? Check out the Online Marketing & Sales For Personal Trainers Cert HERE.
The old adage “failing to plan means planning to fail” rings true. Giving significant forethought to your GroupX annual marketing calendar will make for a more powerful, dynamic, and successful program. Learn how to maximize impact while saving time and energy by planning for special events, holidays, and quarterly schedule launches.
Want more? Check out the WARRIOR Instructor Trainings HERE.
Join fitness industry icon Mark Harrington Jr, President of Healthworks Fitness, GymIt and Republic Fitness for a fireside chat. Mark has been instrumental in the company’s growth, which today includes more than 25,000 members and 500 plus employees. Dedicated to innovation, team development, and holistic well-being, Mark explores how to grow your team, enhance your member experience and effectively use data. Come with plenty of questions to grow your business and expand your influence with this generous leader in fitness and wellness.
Lunchtime Session:
IF YOU CHOOSE THIS SESSION, THEN 1:45PM − 2:45PM WILL BE YOUR EXPO AND LUNCH BREAK
For everyone who is in the fitness industry, you NEED to protect yourself from unexpected events that may cause devastation to yourself, your family, and your business. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, and Sara Kooperman, JD, a licensed attorney, for a candid and insightful conversation on what to watch out for as a Group Instructor, Personal Trainer and Business Owner and Manager.
Want more? Check out Alternative Balance HERE.
Lunchtime Session: If you choose this session, your lunch & expo break will be 12:15-1:15PM.
It is well documented that a 5% increase in client retention translates into an income increase of 25%, which is why a smart retention strategy is paramount to your success. In this session, learn how and where to successfully invest your time, effort and money to create an optimal client experience at the point of sale. Convert more potential clients into long-term clients, and leave with actionable plans and tips to advance your Personal Training business.
The ability to sell is a key skill that all fitness professionals need, whether you have years of experience or just starting out in your career. Join our interactive panel as they delve into common misconceptions around sales in our industry, effective strategies that can be adapted to different demographics, and how you can build long term value based on world-class experience.
You’ve heard the statement that keeping a client is less expensive than trying to market and attract a new one. In this session, learn tips and tricks for making your services so valuable, your clients won’t have any desire to leave. In this engaging and enlightening session, explore ideas you can implement immediately to raise the loyalty of your clients and keep your business profitable.
Want more? Learn more about the Online Marketing & Sales For Personal Trainers Cert HERE.
When it comes to repetitive stress and chronic pain, group fitness instructors and personal trainers aren’t positioned to be the first line of defense for those seeking help. This lecture will explain why the current ‘reactive’ healthcare system does not focus on preventative programs, and why the push for group exercise and personal trainer intervention is paramount to changing the system.
Want more? Check out the Online Symmetry Cert HERE.
If you want to create a name and following for yourself, you need to stand out on social media, and that can be difficult. In this course you will learn the 4 simple steps for standing out, so you can enroll more clients, make more money, and have a larger impact! This session is perfect for both instructors, personal trainers, and studio owners and managers.
Learn more about StandOut Fit-Pro HERE.
Stretching is an integral part of any exercise program, yet there is immense inconsistency and uncertainty surrounding the practice. Join our panel of experts as they discuss both the art and the science of flexibility training and specific routines that will allow your clients to develop maximal strength gains safely and quickly.
Lunchtime Session: If you choose this session, your lunch & expo break will be 1:45-2:45PM.
Explore winning marketing tactics for fitness businesses, navigate insurance essentials in the industry, and unlock the potential of management software. Join experts for insights on growth, risk mitigation, and efficiency in the ever-evolving fitness landscape. Don’t miss this powerhouse session on thriving in fitness.
All successful fitness businesses, large and small, need technologies that allow the operators to spend less time doing administrative tasks. This gives us more face time with our clients, the reason why we got into this type of business in the first place! Examine affordable marketing automations (social media, emails, text messaging), surveys & feedback, loyalty rewards and software payment processing to grow your memberships and revenue.
Learn more about fitDEGREE HERE.
There’s never been a more direct path than now to leverage and merge fitness knowledge with social media avenues, in hopes of attracting customer lead generation. During this informative lecture, we’ll demonstrate how to maximize digital highways to client conversion.
Want more? Check out the Online Social Media Training Cert HERE.
7:30AM-8:45AM
As trainers, we are not doing enough for our clients. Michael breaks down what the gap between medical and fitness is and what you can do to fill that gap, help more people, and ultimately create a sustainable and profitable business model.
Learn more about Gymnazo HERE.
This session emerges you in the science of menopause exercise and exercise nutrition. Featuring the latest on bone, muscle, strength training, HIIT, exercising fasted or fed in menopause and a review of quality research and how to interpret results, and practical application in programming and marketing protocols.
Want more? Check out the Online Practical Nutrition Cert HERE.
Have an idea for a fitness format or a course? Want to open your own brick & mortar or online fitness studio? Find an identity, develop an image, create a community & know the brand personality. Leave this session with practical steps to build a successful course and a notebook to plan your next steps! (Lecture)
Want more? Check out the Online Soul Fusion Trainings HERE.