With Kathy Smith
For the past four decades, Kathy Smith has enjoyed a front-row seat for the rapid evolution of the health and fitness industries. From leg warmers to Fit Bits, from step workouts to CrossFit, we’ve come a long way. And, in order to stay relevant, Kathy’s own approach also has evolved, embracing ever-changing technology and cutting-edge methods for healthy living. Thanks to Kathy’s ongoing mission to educate herself and others, she remains at the forefront of her industry, just as passionate as she was the day she began her journey. Discover Kathy’s “game changers” – the core principles that have shaped her life and her career – and you’ll walk away inspired, with a deeper understanding and appreciation for your own business.
2018 Trends in Fitness Programming & Training
With Sara Kooperman, JD
This entertaining presentation examines the common threads in society that will drive our health and wellness businesses to success in 2018. Customer experience, programming options, technological advancements and electronic influences are the keys to our fitness future. To unlock our potential, we will examine implementation, experimentation and systemization of both fads and trends. Review the best practices of various companies both within the fitness industry and beyond.
Time: 90 Minutes
Successful Business Strategies for Owners & Managers
With Sara Kooperman, JD
This exploratory session addresses foam rolling for the Active Ager. Self-care is increasingly important to incorporate into our daily activity to ensure that our body functions optimally. Get “on a roll” to explore safe methods of myofascial release, including self-massage, to manage reduced flexibility, accumulated injuries and decreased mobility and circulation for the 50+ market.
Creating Caring Community: In Class
With Whitney Chapman
Learn how to create a caring, inclusive community in every class you teach or program you offer. Expand your vision of well-being by creating well-meaning programs that celebrate and expand the diversity of your clientele making the classroom environment more enticing for you and your students with the 6 C’s of Communication.
I Know My Stuff, But How Do I Teach IT?
With Bernadette O’Brien, MA
Teachers must function more like orchestra conductors, getting things started and keeping them moving along, providing information and pointing to resources, and coordinating a diverse but harmonious buzz of activity. Learn how to make your instruction a learning experience for your clients. Experience tried and true practices in education as well as innovative approaches to how we learn. Become a teacher as well as the excellent instructor you are!
Time: 82 minutes
Coaching Not Training: Key Tips
With Fabio Comana, MS, MA
What differentiates great trainers from the rest? One key trait is how they don’t train, but actually coach to effectively engage clients to help transform behavior. Learn simple and critical behavioral ideas and how to use various tools to empower your clients to sustainable and successful change.
Time: 91 minutes
Management Gems For Studios and Boutiques
With Michael Scott Scudder
A studio or boutique is not a “smaller version of a large club.” This workshop familiarizes you with the differences between membership facilities and studios, alerts you to the inherent dangers in studio/boutique businesses and highlights the advantages of small facilities.
Time: 91 minutes
Business Trends and Benchmarks
With Michael Scott Scudder
Explore the 12 fitness-business benchmarks to successfully open your own business. Learn how industry publications can mislead us about fitness statistics, why understanding key trends is so important to your business success and how you can profit from “getting the guidelines.”
Time: 84 minutes
Making Money Using Business Trends
With Michael Scott Scudder
Most fitness facility operators think they know the trends that drive the markets – but they don’t! Come learn what the long-term, short-term, and emerging trends are and how to capitalize on them to build more success for you!
Time: 87 minutes
Management Stuff You Gotta Know
With Michael Scott Scudder
This is an interactive workshop on business management in clubs and studios. Content will be based on the questions you submit in the first ten minutes of the seminar. Please ensure you ask business questions only such as “How do I manage my group ex program?” or “How do I increase profitability with my small group personal training program?” versus “Which classes are the best?” or “What’s the best equipment to buy?”
Time: 87 minutes